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Advancing the
          Future
                        of
        HeritAge
                through
        Organic Social Networks
               Jeff Guin
National Center for Preservation technology & training
                 National Park Service
i CAN’t See You
                                 for All Your

       trANSPAreNCY

http://www.flickr.com/photos/mjkmjk/483132879
Look Beyond
tHe PASt
              http://www.flickr.com/photos/tantrum_dan/3143550449/
the
                           Drive
                             to
                          CONNeCt


http://www.flickr.com/photos/ideacreamanuelapps/3542203718/
transcend
 BArrierS
     to
eNgAgeMeNt

              http://www.flickr.com/photos/edhelien/3144103410/
Engage
                                                   ANYwAY
http://www.flickr.com/photos/shanalee/400953924/
Recruit expert
ADvOCAteS
           http://www.flickr.com/photos/sacred_destinations/3735783340/
CONNeCt
                        on equal footing



http://www.flickr.com/photos/sebka/38693450
Meet
PeOPle


 where they Are
         http://www.flickr.com/photos/abufaiqa/4427639668/
Start in
                                                 YOur
                                                 OwN
                                                 backyard
http://www.flickr.com/photos/afagen/3764719436
virtually
eNgAge
        the
       wOrlD


http://www.fanpop.com/spots/fanpop/images/583858/title/fanpop-all-around-world
BriDgeOlD
       the
                 &New

        http://www.flickr.com/photos/joshsommers/1003960514/in/faves-jkguin/
Grow
         sustainablE Communities




                                              that add value
http://www.flickr.com/photos/llamnuds/1216502582
3x
 visitors
     7x
repeat visitors

     5x
  stickiness
Context
COUNTS
Never give uP!
Create a
                                                  legACY
                                                  for theAgeS




http://www.flickr.com/photos/lulupine/341314341

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Advancing the Future of America's Heritage through Organic Social Networks

  • 1. Advancing the Future of HeritAge through Organic Social Networks Jeff Guin National Center for Preservation technology & training National Park Service
  • 2. i CAN’t See You for All Your trANSPAreNCY http://www.flickr.com/photos/mjkmjk/483132879
  • 3. Look Beyond tHe PASt http://www.flickr.com/photos/tantrum_dan/3143550449/
  • 4. the Drive to CONNeCt http://www.flickr.com/photos/ideacreamanuelapps/3542203718/
  • 5. transcend BArrierS to eNgAgeMeNt http://www.flickr.com/photos/edhelien/3144103410/
  • 6. Engage ANYwAY http://www.flickr.com/photos/shanalee/400953924/
  • 7. Recruit expert ADvOCAteS http://www.flickr.com/photos/sacred_destinations/3735783340/
  • 8. CONNeCt on equal footing http://www.flickr.com/photos/sebka/38693450
  • 9. Meet PeOPle where they Are http://www.flickr.com/photos/abufaiqa/4427639668/
  • 10. Start in YOur OwN backyard http://www.flickr.com/photos/afagen/3764719436
  • 11.
  • 12. virtually eNgAge the wOrlD http://www.fanpop.com/spots/fanpop/images/583858/title/fanpop-all-around-world
  • 13.
  • 14.
  • 15. BriDgeOlD the &New http://www.flickr.com/photos/joshsommers/1003960514/in/faves-jkguin/
  • 16. Grow sustainablE Communities that add value http://www.flickr.com/photos/llamnuds/1216502582
  • 17. 3x visitors 7x repeat visitors 5x stickiness
  • 20. Create a legACY for theAgeS http://www.flickr.com/photos/lulupine/341314341