Social Springboard: Understanding the Elements of Digital Social

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Thomas Vander Wal

Foundations of digital social interactions presented at Webcom Montreal 2008

Technology Business

Social Springboard: Understanding the
Elements of Digital Social
Thomas Vander Wal
Presented to: Webcom Montréal
Montréal, Canada :: 12 November 2008

Relationships
Reputation
Conversation

Groups

Sharing
Identity Object

Collaboration

Actions

Presence

Collaboration

Groups

Conversation

Relationship

Reputation Build
Order
Sharing

Actions

Presence

Identity Object

Spheres of Sociality
Mob
Collective
Selective
Personal

InfoCloud Solutions, Inc. - 2008

Comfortable Walled
Gardens with
Permeable Walls

Selective to Collective

Collective

Selective

InfoCloud Solutions, Inc. - 2008

Differing Perspectives

InfoCloud Solutions, Inc. - 2008

Depth of Perception

Non-contributing User Contributor

Non-user
Collective Selective Light Heavy

Personal

Collective
Faces of Perception

Collaborative

Newbie

Service/Owner

Outside Developer

URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
Skype: tjvanderwal
InfoCloud Solutions, Inc. - 2008

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Social Springboard: Understanding the Elements of Digital Social

1. Social Springboard: Understanding the Elements of Digital Social Thomas Vander Wal Presented to: Webcom Montréal Montréal, Canada :: 12 November 2008

2. Understanding Human Communication

3. Signal Through the Noise

4. Social Tools Augment Face-to-Face

5. Elements of Social Software

6. Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence

7. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object

8. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2008

9. Selective Groups

10. Formal Groups

11. Informal Groups

12. Prescribed Groups

13. Emergent Groups

14. Reality in the Numbers

15. Comfortable Walled Gardens with Permeable Walls

16. Selective to Collective Collective Selective InfoCloud Solutions, Inc. - 2008

17. Matrix of Perception

18. Differing Perspectives InfoCloud Solutions, Inc. - 2008

19. Personal

20. Collective

21. Collaborative

22. Newbie

23. Service Owner

24. External Developer

25. Depth of Perception

26. Non-user

27. Non-contributing Collective User

28. Non-contributing Selective User

29. Light Contributing User

30. Heavy Contributing User

31. Depth of Perception Non-contributing User Contributor Non-user Collective Selective Light Heavy Personal Collective Faces of Perception Collaborative Newbie Service/Owner Outside Developer

32. Personal Collective Collaborative

33. Tensions of Persona

34. Village versus...

35. City

36. Multiple Personae

37. Shadow Effect

38. Rough Reputation Systems

39. Improving Reputation Systems

40. Context

41. Turning on Conceptual Models

42. Selling Derived Value

43. Merci