The document discusses how Web 2.0 technologies can be used to connect with others, share information, and market organizations more effectively. It outlines several Web 2.0 tools like blogs, RSS feeds, social bookmarking, online communities, and website building tools that can help users inform, educate, listen to others, and create community. Examples are given of how these tools enabled more successful marketing of events over traditional methods by facilitating greater engagement and feedback.

1. You Too Can Use Web 2.0 The wonderful wizard of 2.0 We’re off to see the wizard…

2. Don’t Worry. It’s not this scary… Or this perfect…

3. Where the Story Takes Us The Tornado (convergence of catalytic factors) The Cast of Characters (influencers, you!) The Journey (where are we going?) The Wizard (the ‘magic’ – what’s behind the curtain?) No Place Like Home (figure out what really matters)

4. What’s Over The Rainbow? (or why go?) There’s Something Good Over There! No Fear New Dialogue Effective (Affordable) Tools Ability to Try

5. Wide use of internet, common platform Increased amount of information generated Increased demand for ease of use Increased demand for “connectedness” Need to “ level the playing field ” Need to contribute The Tornado… Web 2.0: perceived second generation of web-based communities and hosted services — such as social networking sites, wikis, etc. — which facilitate collaboration and sharing between users. (wikipedia.com) Why Web 2.0?

7. The Average NY Times contains more information than a person was likely to come across in a lifetime in the 18 th Century.

8. It’s been up to you all along… The Cast of Characters

9. One out of Eight Couples Married in 2006 Met Online. MySpace is the 11 th Largest Country in the World. The Number of Text Messages Sent each day exceed the Total Population of Earth. 2.7 Billion Google Searches Per Month.

10. The Yellow Brick Road Why use Web 2.0?

11. Position Yourself – Inform & Educate The Source for Information The Source for Conversation The Source for Feedback The “first stop” on the internet

12. Email Marketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Widgets Membership & Online Renewal Pay Per Click Pledges

13. Connect & Communicate

14. Marketing & Branding (face it, you have some competition)

15. stand out

16. Listen to people who matter

17. Create Community Connect & Communicate Position Yourself (as?) Support Clients $$$$$$ Inform & Educate Marketing & Branding Listen

18. Create Communities

19. Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!

20. Now I know all these people!

21. The Old Way Post Event Send mailed invite Send email invite (maybe) Get responses Wonder why no one comes Wonder why we make no money Do it again next year

22. The Old Way You push Out….then what?

23. The New Way Post an idea for an event idea on your blog – ask for feedback and comments Get responses from several key members, clients, community folks, stakeholders Reshape event to fit Post event on your blog Have new blog post show up in users RSS feed reader Have people register online with comments (that others can read) Have others start posting about your event in their blogs Set up concurrent event in SecondLife Wonder why so many people are showing up Wonder why expenses are so low Post blog about your experience, get kudos online from attendees the next day along with feedback for next year’s event!

24. The Wizard RSS Feeds Blogs & Vlogs Social Bookmarking Online Communities Website Building Tools Marketing Mapping & Research Calendaring

25. RSS Feeds I couldn’t say it better myself

26. Other “Information Aggregators” Bloglines GoogleAlerts Google Reader Technorati Blogger You Tube Blip.TV Flikcr Blogs & News Social Media

27. A Quick Word About SecondLife

28. Blogs & Vlogs A publicly accessible journal for an individual or organization (sometimes with video).

29. BethKanter dotorg Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets Tag Cloud (and more!)

30. Social Bookmarking Del.icio.us A Class By Itself

31. Social Bookmarking Del.icio.us A Class By Itself

32. Online Communities 1 2 3

33. Website Building Tools

34. Website Building Tools widget forms video links blog photos

35. (Other) Website Building Tools

36. Marketing

37. Mapping & Research Atlas Free Website Polls

38. 1 2 3 4 5

39. The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing

42. A Heart A Brain The Nerve A Home

43. People who love you (your cause ) People who tell you the truth Support Inter action Communication Fun! Hey! Where are all the links?