THE MINIMUM LOVEABLE PRODUCT
@WELOVELEAN
U X

C A F É

L O N D O N

/

M A R C H

2 0 1 4
5 MINS

LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS
THINK

BIG
START SMALL
LEARN
FAST
THE VISION
5 MINS

PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION
“BACK WHEN PIVOTS
WERE STILL CALLED F**K-UPS”
THE SPEED V QUALITY TRADE-OFF

LAUNCHING EARLY

QUALITY OF EXPERIENCE
IT AIN’T EASY
BEING LEAN
“
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL ...
FOCUS
WHO ARE YOU DESIGNING FOR?
“
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
VALIDATED LEARNING ABOUT
CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM VIABLE PRODUCT
“
USING A MERELY VIABLE
PRODUCT IS LIKE VISITING
SOMEONE IN AN INTENSIVE
CARE UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TI...
“

IF YOU DECIDE TO BUILD A FEATURE,
YOU SHOULD LIVE UP TO AT LEAST A
BASIC STANDARD OF EXECUTION ON
THE EXPERIENCE SIDE.
“
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
LOVE FROM CUSTOMERS WITH THE
LEAST EFFORT.
MINIMUM LOVEABLE PRODUCT
VIABLE

DELIGHTFUL

REMARKABLE

TRIBAL
GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES
VIABLE
VANITY

Flickr image from angermann
VALIDATION
DELIGHTFUL
DESIGN
FOR
EMOTION
(n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES AUTOMATICALLY
TO THE COMM...
REMARKABLE
“

IF YOU MAKE CUSTOMERS
UNHAPPY IN THE
PHYSICAL WORLD, THEY
MIGHT EACH TELL 6
FRIENDS. IF YOU MAKE
CUSTOMERS UNHAPPY
ON T...
THE NET PROMOTER SCORE
TRIBAL
START
WITH
WHY?
BUILD YOUR TRIBE
IF YOU CARE
THEY’LL CARE
WHO’S GONNA LOVE YA?
HAVE A STRONG VISION
KNOW YOUR AUDIENCE
SHOW YOUR PERSONALITY
GET THEM HUNGRY FOR MORE
BUILD YOUR BRAND FROM DAY 1
BUT…
BE AWARE
A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
GET THE BALANCE RIGHT

LAUNCHING EARLY

QUALITY OF EXPERIENCE
THANKS &
GOOD LUCK!

@WELOVELEAN
The Minimum Loveable Product
The Minimum Loveable Product
The Minimum Loveable Product
The Minimum Loveable Product
The Minimum Loveable Product
The Minimum Loveable Product
The Minimum Loveable Product
The Minimum Loveable Product
The Minimum Loveable Product
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The Minimum Loveable Product

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Slides from Laurence McCahill's talk (Spook Studio) at UX Café, March 2014

Published in: Design

The Minimum Loveable Product

  1. 1. THE MINIMUM LOVEABLE PRODUCT @WELOVELEAN U X C A F É L O N D O N / M A R C H 2 0 1 4
  2. 2. 5 MINS LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
  3. 3. THINK BIG
  4. 4. START SMALL
  5. 5. LEARN FAST
  6. 6. THE VISION
  7. 7. 5 MINS PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
  8. 8. “BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS”
  9. 9. THE SPEED V QUALITY TRADE-OFF LAUNCHING EARLY QUALITY OF EXPERIENCE
  10. 10. IT AIN’T EASY BEING LEAN
  11. 11. “ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
  12. 12. FOCUS
  13. 13. WHO ARE YOU DESIGNING FOR?
  14. 14. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
  15. 15. MINIMUM VIABLE PRODUCT
  16. 16. “ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
  17. 17. “ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
  18. 18. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
  19. 19. MINIMUM LOVEABLE PRODUCT
  20. 20. VIABLE DELIGHTFUL REMARKABLE TRIBAL
  21. 21. GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES
  22. 22. VIABLE
  23. 23. VANITY Flickr image from angermann
  24. 24. VALIDATION
  25. 25. DELIGHTFUL
  26. 26. DESIGN FOR EMOTION
  27. 27. (n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
  28. 28. REMARKABLE
  29. 29. “ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
  30. 30. THE NET PROMOTER SCORE
  31. 31. TRIBAL
  32. 32. START WITH WHY?
  33. 33. BUILD YOUR TRIBE
  34. 34. IF YOU CARE THEY’LL CARE
  35. 35. WHO’S GONNA LOVE YA?
  36. 36. HAVE A STRONG VISION
  37. 37. KNOW YOUR AUDIENCE
  38. 38. SHOW YOUR PERSONALITY
  39. 39. GET THEM HUNGRY FOR MORE
  40. 40. BUILD YOUR BRAND FROM DAY 1
  41. 41. BUT… BE AWARE
  42. 42. A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA OR A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN
  43. 43. GET THE BALANCE RIGHT LAUNCHING EARLY QUALITY OF EXPERIENCE
  44. 44. THANKS & GOOD LUCK! @WELOVELEAN

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