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The Minimum Loveable Product
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Slides from Laurence McCahill's talk (Spook Studio) at UX Café, March 2014
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The Minimum Loveable Product
1.
THE MINIMUM LOVEABLE
PRODUCT @WELOVELEAN U X C A F É L O N D O N / M A R C H 2 0 1 4
2.
5 MINS LIFE’S TOO
SHORT… TO BUILD SOMETHING NOBODY WANTS
3.
4.
THINK BIG
5.
START SMALL
6.
LEARN FAST
7.
THE VISION
8.
9.
5 MINS PIVOT =
A CHANGE IN STRATEGY NOT A CHANGE IN VISION
10.
“BACK WHEN PIVOTS WERE
STILL CALLED F**K-UPS”
11.
THE SPEED V
QUALITY TRADE-OFF LAUNCHING EARLY QUALITY OF EXPERIENCE
12.
13.
IT AIN’T EASY BEING
LEAN
14.
“ IF YOU CAN'T
FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
15.
16.
FOCUS
17.
WHO ARE YOU
DESIGNING FOR?
18.
19.
“ THE VERSION OF
A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
20.
MINIMUM VIABLE PRODUCT
21.
“ USING A MERELY
VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
22.
“ IF YOU DECIDE
TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
23.
24.
25.
“ THE VERSION OF
A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
26.
MINIMUM LOVEABLE PRODUCT
27.
VIABLE DELIGHTFUL REMARKABLE TRIBAL
28.
GAIN A FOLLOWING WHILE
EXPLORING OPPORTUNITIES
29.
VIABLE
30.
VANITY Flickr image from
angermann
31.
VALIDATION
32.
DELIGHTFUL
33.
DESIGN FOR EMOTION
34.
(n) ROBOT A PERSON
WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
35.
REMARKABLE
36.
“ IF YOU MAKE
CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
37.
38.
THE NET PROMOTER
SCORE
39.
TRIBAL
40.
START WITH WHY?
41.
BUILD YOUR TRIBE
42.
IF YOU CARE THEY’LL
CARE
43.
44.
WHO’S GONNA LOVE
YA?
45.
HAVE A STRONG
VISION
46.
KNOW YOUR AUDIENCE
47.
SHOW YOUR PERSONALITY
48.
GET THEM HUNGRY
FOR MORE
49.
BUILD YOUR BRAND
FROM DAY 1
50.
BUT… BE AWARE
51.
A BEAUTIFUL DESIGN
HIDING A FLAWED BUSINESS IDEA OR A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN
52.
GET THE BALANCE
RIGHT LAUNCHING EARLY QUALITY OF EXPERIENCE
53.
THANKS & GOOD LUCK! @WELOVELEAN
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