UX Café December 2013: Michel Jansen 'Why UX is not UI'

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We were joined by Michel Jansen for our last UX Café of 2013, who spoke to our audience of designers and startups about why UX is not UI.

Michel helps companies improve the UX of their products at Syzygy, where he works as a User Experience Architect. Previously, he worked at the UX Lab of Siemens Corporate Research and more recently at London-based startup Lokku, where he was UX lead for property search engine Nestoria.

Check him out on twitter: https://twitter.com/dawuss

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UX Café December 2013: Michel Jansen 'Why UX is not UI'

  1. 1. UX = UI and other misconceptions Michel Jansen @dawuss
  2. 2. UX = UI and other misconceptions Michel Jansen @dawuss
  3. 3. UX = UI misconception 1
  4. 4. Gowalla, ca. 2010 Foursquare, ca. 2010
  5. 5. Facebook, 2011 Google+, 2011
  6. 6. value > pain
  7. 7. UX = UI (but a good UI helps)
  8. 8. UX can be designed misconception 2
  9. 9. User Experience can be designed
  10. 10. product user ux
  11. 11. ux Hassenzahl’s model of User Experience
  12. 12. User Experience can be designed
  13. 13. User Experience can be designed (but you can design for it)
  14. 14. UX is a job misconception 3
  15. 15. ux Hassenzahl’s model of User Experience
  16. 16. sales business fulfilment engineering support
  17. 17. providing a good user experience is everyone’s job but it helps if someone makes sure of that
  18. 18. UX is a phase misconception 4
  19. 19. Damien Newman's squiggle of the design process
  20. 20. upfront research building the right thing & building the thing right ongoing improvement
  21. 21. UX is singular misconception 5
  22. 22. (cc) http://www.flickr.com/photos/joyoflife/3019568224
  23. 23. providing good user experiences starts with people
  24. 24. GETTING UX RIGHT
  25. 25. #1 care about people, your users
  26. 26. #2 create value, reduce pain
  27. 27. #3 take responsibility as a team
  28. 28. #4 look past the surface
  29. 29. #4 keep listening
  30. 30. UX = UI and other misconceptions Michel Jansen @dawuss

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