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CoMeet Berlin 28.09.2017

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“Customer orientated testing - The key to the great digital user experiences” Denis Schwibinger

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CoMeet Berlin 28.09.2017

  1. 1. Customer orientated testing – The key to great digital user experience 1
  2. 2. 2 2005
  3. 3. 3 2013 2013
  4. 4. We are in the mobile era 4 ➔ More than 100.000 Apps are released to the Google Play Store per month ➔ > 3.000.000 Apps existing on the Google Play Store ➔ On average people use only 10 apps per day and 30 per month ➔ App Zombies have taken over 90% of the App Store
  5. 5. We help to make good products even better 5
  6. 6. We get you more of this 6
  7. 7. And less of this 7
  8. 8. And here we have a lot of “this” 3.7 3.8 3.9 4 4.1 4.2 4.3 4.4 Average iOS rating Top 10 countries with the lowest average appstore ratings worldwide We won !!! 8
  9. 9. We do this with Crowdsourced Testing v v v v v v 9
  10. 10. We do this with Crowdsourced TestingTest AutomationFeedback Communities 10
  11. 11. We do this with Crowdsourced TestingTest Automation 11
  12. 12. We work with great companies 12
  13. 13. From small to big 13
  14. 14. From A to Z 14
  15. 15. We are made with in Berlin 15 That’s us
  16. 16. Customer orientated testing LO-Fi Prototype Hi-Fi Prototype Minimum Viable Product Beta Product ... Design Thinking Agile Development & Lean UX From user problem … … to user orientated solution Create Ideas, User Journeys Define Personas, Empathy Map Test Lo-Fi Prototype Measure Testing Measure Testing Measure Testing Continue or another round? Discover User Research, Business Analysis Learn Learn Learn BuildBuildBuild Measure Testing 16
  17. 17. Thank you

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