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The Minimum Lovable Product - UX Brighton January 2015

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In the precarious startup world the ability to solve a customer's problem isn't enough. Engaging users and building a passionate following counts just as much as (if not more than) building useful and usable software. For any startup speed is key and Carlos will talk about how to get digital ideas to market sooner while still delivering a product that users fall in love with. Carlos is co–founder of Brighton Agency Spook Studio & The Happy Startup School.

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The Minimum Lovable Product - UX Brighton January 2015

  1. 1. THE MINIMUM LOVEABLE PRODUCT @ K U N G F U C A R L O S C A R L O S S A B A / U X B R I G H T O N / J A N U A R Y 2 0 1 5
  2. 2. GOOD AND CHEAP NOT FAST
  3. 3. CHEAP AND FAST NOT GOOD
  4. 4. GOOD AND FAST NOT CHEAP
  5. 5. THE SPEED V QUALITY TRADE-OFF LAUNCHING EARLY QUALITY OF EXPERIENCE
  6. 6. A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN OR A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA
  7. 7. “A startup is a temporary organisation designed to search for a repeatable and scalable business model.” Steve Blank
  8. 8. 9/10 STARTUPS FAIL
  9. 9. “
 THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
  10. 10. MINIMUM VIABLE PRODUCT
  11. 11. “
 IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
  12. 12. “
 THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
  13. 13. MINIMUM LOVEABLE PRODUCT
  14. 14. THINK
 BIG
  15. 15. START SMALL
  16. 16. “BUILD SOMETHING THAT A SMALL AMOUNT OF USERS LOVE”
 SOURCE: Y COMBINATOR
  17. 17. 10 TIPS
 TO MAKE IT MINIMUM
 LOVEABLE
  18. 18. 1. BUILD SH!T THAT MATTERS
  19. 19. START
 WITH
 WHY?
  20. 20. THE VISION
  21. 21. TIP PINPOINT YOUR PURPOSE & VALUES
  22. 22. 2. STAY FOCUSED
  23. 23. IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD,
 PULL BACK THE SCOPE
  24. 24. 3. TIMEBOX IT
  25. 25. 4. SOLVE ONLY HIGH VALUE PROBLEMS
  26. 26. 5MINS LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
  27. 27. TIP VALUE PROPOSITION CANVAS
  28. 28. 5. ADD SUPRISE AND DELIGHT
  29. 29. CREATE AN EMPATHY MAP TIP
  30. 30. 6. INVEST IN DESIGN
  31. 31. DESIGN
 FOR 
 EMOTION
  32. 32. OR PERSONAS TIP
  33. 33. 7. GET ‘EM HUNGRY
  34. 34. TIP
  35. 35. 8. BUILD YOUR TRIBE
  36. 36. WHO’S GONNA LOVE YA?
  37. 37. TIP CREATE A MANIFESTO
  38. 38. 9. BUILD IN REMARKABILITY
  39. 39. SHOW YOUR PERSONALITY
  40. 40. IF YOU CARE
 THEY’LL CARE
  41. 41. 6 STEPPS Social currency Triggers Emotion Public Practical value Stories TIP
  42. 42. 10. MAKE IT PART OF A STRATEGY
  43. 43. GOOD STRATEGY DIAGNOSIS GUIDING POLICY SET OF COHERENT ACTIONS
  44. 44. 5MINS PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
  45. 45. IN
 SUMMARY

  46. 46. GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES
  47. 47. VIABLE DELIGHTFUL REMARKABLE TRIBAL
  48. 48. VIABLE
  49. 49. VANITY Flickr image from angermann
  50. 50. VALIDATION
  51. 51. DELIGHTFUL
  52. 52. DESIGN
 FOR 
 EMOTION
  53. 53. 
 (n) ROBOT
 A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
  54. 54. REMARKABLE
  55. 55. THE NET PROMOTER SCORE
  56. 56. TRIBAL
  57. 57. BUILD YOUR TRIBE 8
  58. 58. GET THE BALANCE RIGHT LAUNCHING EARLY QUALITY OF EXPERIENCE
  59. 59. BUT… BE AWARE
  60. 60. A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA OR A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN
  61. 61. @KUNGFUCARLOS WWW.SPOOKSTUDIO.COM

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