UX Café March '13 - Nik Horn

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'UX Research for Startups: 3 principles you can't do without'

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  • With yourself and in the team
  • So youcanrefer back to - andbuildupknoweldgeover time
  • So you can prioritise it
  • UX Café March '13 - Nik Horn

    1. 1. UX Research for startups3 Principles you can’t do without Nik Horn @niksdeli UX Researcher at Huddle
    2. 2. UX Research for startupsWhat I will NOT talk about: What I will talk about: • Types of knowledge to be aware of • Steps to take before doing research Lean UX • 3 core principles to follow (Eric Ries) Research techniques (@JohannaKoll)
    3. 3. What do you actually knowabout your users and your UI?
    4. 4. 1. Be honest about your confidence level I am sure about … I think that I know … I know that I don’t know … I am unaware that I don’t know …
    5. 5. 2. Be explicit and capture it I am sure about … I think that I know … I know that = Hypotheses I don’t know … I am unaware that = Assumptions I don’t know … = Questions = Blind spots
    6. 6. 3. Frame it into clear statements I am sure about … I think that I know … I know that = Hypotheses I don’t know … I am unaware that = Assumptions I don’t know … “When faced with X, people will do Y” = Questions “People do X” = Blind spots “P prefer Y over Z” “What do people think about X and why?” “How do they do Y?” “What else do people do in the context of X?
    7. 7.  Now act I am sure about … I think that I know … I know that = Hypotheses I don’t know … I am unaware that = Assumptions I don’t know …“When faced with X, people will do Y” = Questions “People do X” = Blind spots “P prefer Y over Z” “What do people think Verify: about X and why?” Test predictions “How do they do Y?”  Look for deviation “What else do people do Validate: in the context of X?” Pre-defined user tasks  Look for % results Investigate: Open interviews Prompted responses Discover:  Look for patterns Observe  Look for unexpected or new behaviour
    8. 8. Any questions? Thank you Nik Horn @niksdeli

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