UX Café October 2013: James Box 'Facilitating product innovation in larger teams'

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James Box, Clearleft & Author of Undercover UX, spoke at UX Café sharing the trials and tribulations of facilitating product innovation within a larger company.

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UX Café October 2013: James Box 'Facilitating product innovation in larger teams'

  1. 1. Hello #uxcafe
  2. 2. SIZE OF ORGANISATION QUALITY OF USER CENTERED–NESS / INNOVATION / LEAN
  3. 3. “ What if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bo!om line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated to the new bo!om line. Profit is a result, not a goal. Clayton Christensen
  4. 4. “ If we want to know what a business is, we have to start with its purpose… There is only one valid definition of business purpose: to create a customer. The customer is a foundation of a business and keeps it in existence. The customer alone gives employment. Because it is the purpose to create a customer, any business enterprise has two – and only two – basic functions: marketing and innovation. Peter Drucker
  5. 5. @willsh
  6. 6. PROS CONS ✓ Very well funded ✗ Waterfall ✓ Huge audience ✗ Large ✓ ‘Innovative’ ✗ Silos
  7. 7. The ‘brief’
  8. 8. DISCOVER EXPLORE REFINE
  9. 9. DISCOVER EXPLORE REFINE
  10. 10. HIGH PS3 XBOX 360 WII LOW PRICE FAMILY APPEAL EASE OF USE GRAPHICS STORAGE
  11. 11. BRAND AUDIENCE CONTENT
  12. 12. DISCOVER EXPLORE REFINE
  13. 13. DoPAGASAYP Testing Do people actually give a shit about your product?
  14. 14. “ The proposition must be shelf–demonstrable The value of this product should be understood from first glance, even if that understanding grows in breadth and diversity in the future.
  15. 15. DISCOVER EXPLORE REFINE
  16. 16. Prof. Kano & The Horizon Effect
  17. 17. h p://cennydd.co.uk/2008/agile-and-the-horizon-effect
  18. 18. EXTREME DELIGHT EXECUTED POORLY EXECUTED WELL EXTREME FRUSTRATION
  19. 19. EXTREME DELIGHT EXECUTED POORLY EXECUTED WELL BASIC EXTREME FRUSTRATION
  20. 20. EXTREME DELIGHT PERFORMANCE EXECUTED POORLY EXECUTED WELL BASIC EXTREME FRUSTRATION
  21. 21. EXTREME DELIGHT DELIGHTERS PERFORMANCE EXECUTED POORLY EXECUTED WELL BASIC EXTREME FRUSTRATION
  22. 22. EXTREME DELIGHT DELIGHTERS PERFORMANCE EXECUTED POORLY EXECUTED WELL BASIC EXTREME FRUSTRATION
  23. 23. STORY #130 As an INVESTED USER I want to SHARE MY SCRAPBOOK WITH MY FRIENDS So that THEY CAN SEE MY FAVOURITE WEBSITES Estimate: 5
  24. 24. STORY #130 As an INVESTED USER I want to SHARE MY SCRAPBOOK WITH MY FRIENDS So that THEY CAN SEE MY FAVOURITE WEBSITES Estimate: 5 Goal: 2: EXPRESS MY IDENTITY
  25. 25. STORY #130 As an INVESTED USER I want to SHARE MY SCRAPBOOK WITH MY FRIENDS So that THEY CAN SEE MY FAVOURITE WEBSITES Estimate: 5 Goal: 2: EXPRESS MY IDENTITY Kano: PERFORMANCE
  26. 26. GOAL 1 DELIGHTER PERFORMANCE BASIC GOAL 2 GOAL 3 GOAL 4 GOAL 5
  27. 27. Aerword We don’t care about that, just tell us why it failed.
  28. 28. “ Design has too o"en been deployed at the low value end of the product spectrum, pu!ing the lipstick on the pig. In doing this, design has failed to make the case for its core value, which is addressing genuinely meaningful, genuinely kno!y problems by convincingly articulating and delivering alternative ways of being. Rethinking the pig altogether, rather than worrying about the shade of lipstick it’s wearing. Dan Hill
  29. 29. Thanks @boxman

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