An easy guide for SMEs in India on How Digital Marketing can help them reaching out to wider audience at minimal cost

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Digital Marketing for SMEs – An easy guide

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Lets know each other

3. The person who has the task of talking through this deck
Co-founder and CEO, Unmarketeer | In
prior roles – Market Strategy, Lean
Marketing, Business Transformation,
Business Growth and Sustainability
across UK, Europe, USA, Africa and
India for leading corporates such as
Aditya Birla, ITC, IBM, PMI, Nestle,
Corus| Speaker | A Jadavpur University
Computer Science alumnus.
Travel fanatic | Food lover |
Photographer
His website: www.jkconnects.com

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Talk ofThe Day
— What
— Why
— Which
— Where
— When

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What is Digital Marketing

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What
— Digital Marketing / Internet Marketing / Online Marketing – are
perhaps, some of the most misunderstood terms in India. Few of us
think It’s difficult, expensive and ‘not for us’. Others think it’s easy
and needs no proper planning.
— Digital marketing utilizes the power of digital such as computer,
mobile phone, internet, website, social media in order to reach out to
customers in the market. In actuality, the Internet is arguably the
fastest growing digital platform in the world today.
— What’s important here is being aware of the best online options that
you can use in order to reach more customers for your business.

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So this is digital marketing for you now

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Why Digital Marketing

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Why
— Digital Marketing is one of cost-effective ways in reaching your most
targeted prospects.
— Measurable and customisable at any stage.
— For large scale marketing strategy you may consult expert agencies,
but, with your local talent-pool you may carry on with small digital
campaigns to reach out to our target customers.
— Do it as much your funds permit. There’s no huge monetary
commitment involved in digital marketing.

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This is all you do at a minimum cost

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Which channel of Digital
Marketing

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Create Simple Informative OwnWebsite
Get on: www.getoye.com Twitter: https://twitter.com/getoye

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Create Simple Informative OwnWebsite

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Create Simple Informative OwnWebsite

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Local Business Owners Sell Online without having a website

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Local Business Owners connect with Online Sellers

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Garments producers Sell Online without having a website

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Connect with customers online via Facebook - FREE

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Create own Facebook Page for FREE

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YoutubeVideo for FREE
— Take small videos showing your unique product and upload toYoutube
— This is an example: https://www.youtube.com/watch?v=NXTJAMpVyvE

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Phone andWhatsApp
— Take photo on your phone of your product and send it to your
customer/ retailer viaWhatsApp.
— Create WhatsApp group and keep track of your sales force for quick
mobilization.

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Skype – An even more advanced marketing avenue for FREE
— Use Skype for video call.
— It’s almost like a real-time face-to-face conversation with your
customers. Show them live your products.
— Manage your sales force network with periodic calls via Skype.
— The best part of it is all these you can do for FREE.
— All you need is a computer and internet connection or a mobile
phone and internet connection.

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Where and how

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Your Digital Marketing Channels
— Depending upon your nature of business choose your digital channels.
— People now Google first. So you need to be present online. A website
creates the first impression for you. A company/ product without a
website will rank low in potential customers mind.
— It’s advisable to optimise your website so that it quickly appears in
search results. But, keep in mind, this will involve additional cost.

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Your Digital Marketing Channels
— Showcase your product in social media. Reach out to people. Get
people speak about your product.
— Facebook has huge user base in India. So ideally one would need to be
present on Facebook. If your nature of business require showcasing of a
lot of images use Pinterest or Instagram as your channel.
— Record quick interesting videos around your product/ service and
upload atYoutube.

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When to go

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Wait
— Now that you are all set to go online, just don’t do things in a hurry.
— Identify the right time - Pujas, Winter, Holi, Eid, Christmas etc and
prepare a digital campaign plan well in advance.
— Cost is not the biggest challenge. The challenge is misinterpreted
concepts and plans.
— Always remember: Learn >Think > Pick > Prepare > Present.
— A thoughtfully designed well timed digital marketing initiative will give
you higher return as compared to other conventional marketing.

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Stay Connected
Get on – www.unmarketeer.com
Email – jk@unmarketeer.com
Look us up on – www.facebook.com/unmarketeer
Or tweet to us – @unmarketeer
Follow the speaker: CEO, Unmarketeer – @Jkconnects or check out his website
www.jkconnects.com

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Thank you
Let’s roll up the sleeves