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Social Media, Technology, and Tenant Engagement

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uknowa
uknowa

uknowa presents at ONPHA on how social media and mobile/web technologies can be leveraged to increase tenant engagement. Topics included defining social media, learning how it can impact an organization, how brands are now 'owned' by the conversation around them, and practical tools for utilizing social media in daily operations.

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Social Media, Technology, and Tenant Engagement SHSC & uknowa @SHSC @uknowa #ONPHA
How many of you...
Topics • What is social media? • Why should we care? • How can we use it effectively? • Business • Organizations
uknowa good contractor? • Who I am • carlo@uknowa.com • @uknowa • Our product • www.uknowa.com • Helping our contractors • Helping our community
Text
Merriam-Webster: Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) Urban Dictionary: Participatory online media that utilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants.
The Big Picture More than just FB/Twitter.
Is it a Fad? • Fulfilling the ‘community’ need • In 3 years... • AOL? • “Information indigestion”
Who cares? •The ‘Twitter’ Joke •Business Uses •Thought expression •Spreading Information •Networking •Personal Branding •How about... work?
Out of Nowhere? Years to mass adoption
The Social Media Crisis Danger & Opportunity
Why should we care? • News • Politics • Movements • Babies?
The Next Generation ... is a bit different.
Today’s Customer is • Connected • Internet and Mobile • Search + Trust • Online Search (>75%) • Review Trust • Expecting... • Voice! • Response!
Reputation Managmement • Word of Mouth 2.0 • Coca-Cola + Mentos = ? • You no longer own your brand! • This is a good thing...
How do we do this? • Business/Org ROI • Increase revenue • Increase efficiency • Decrease costs • Things to try • How to measure
Tools of Engagement • Networking • Facebook, LinkedIn, Twitter • News and Events • Twitter, Google Reader, Pulse/Flipbook/Feedly • Monitoring • Google Alerts, Hootsuite • Meetups and Organize • Meetup, Eventbrite • Customer Service • GetSatisfaction
Measure • Surveys • SurveyMonkey, Facebook • Quick Questions • KISSinsights, GetSatisfaction • Full Feedback • uknowa, YourSay

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Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 

Social Media, Technology, and Tenant Engagement

  • 1. Social Media, Technology, and Tenant Engagement SHSC & uknowa @SHSC @uknowa #ONPHA
  • 2. How many of you...
  • 3. Topics • What is social media? • Why should we care? • How can we use it effectively? • Business • Organizations
  • 4. uknowa good contractor? • Who I am • carlo@uknowa.com • @uknowa • Our product • www.uknowa.com • Helping our contractors • Helping our community
  • 6. Merriam-Webster: Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) Urban Dictionary: Participatory online media that utilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants.
  • 7. The Big Picture More than just FB/Twitter.
  • 8. Is it a Fad? • Fulfilling the ‘community’ need • In 3 years... • AOL? • “Information indigestion”
  • 9. Who cares? •The ‘Twitter’ Joke •Business Uses •Thought expression •Spreading Information •Networking •Personal Branding •How about... work?
  • 10. Out of Nowhere? Years to mass adoption
  • 11. The Social Media Crisis Danger & Opportunity
  • 12. Why should we care? • News • Politics • Movements • Babies?
  • 13. The Next Generation ... is a bit different.
  • 14. Today’s Customer is • Connected • Internet and Mobile • Search + Trust • Online Search (>75%) • Review Trust • Expecting... • Voice! • Response!
  • 15. Reputation Managmement • Word of Mouth 2.0 • Coca-Cola + Mentos = ? • You no longer own your brand! • This is a good thing...
  • 16. How do we do this? • Business/Org ROI • Increase revenue • Increase efficiency • Decrease costs • Things to try • How to measure
  • 17. Tools of Engagement • Networking • Facebook, LinkedIn, Twitter • News and Events • Twitter, Google Reader, Pulse/Flipbook/Feedly • Monitoring • Google Alerts, Hootsuite • Meetups and Organize • Meetup, Eventbrite • Customer Service • GetSatisfaction
  • 18. Measure • Surveys • SurveyMonkey, Facebook • Quick Questions • KISSinsights, GetSatisfaction • Full Feedback • uknowa, YourSay