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BEER: Not Just for Your Devs
@Mo_Mack
Maureen McElaney
♡ Your Community Organizers
@Mo_Mack
Maureen McElaney
A little about me...
@Mo_Mack
A little about my communities...
@Mo_Mack
@Mo_Mack
@Mo_Mack
You can’t effectively support a tech community
until you understand who they are and who
they serve.
@Mo_Mack
Communities...
➔ User Group Meetups
➔ Workshops
➔ Tutorials
➔ Classes
➔ Hackathons
➔ Conferences
➔ Project nights
➔ Code and Coffees
➔ Installfests
➔ Etc!
Five themes that arose...
1. Listen, learn, and then be straight up.
2. Make it easy to request support.
3. Be prepared to offer more than just cash.
4. Think long term.
5. Encourage your employees to participate.
@Mo_Mack
1. Listen, learn, and then be straight up.
@Mo_Mack
@Mo_Mack
Why get involved?
1. Recruiting pipeline.
2. Marketing your company and culture.
3. Continued learning.
4. Building clout.
@Mo_Mack
“They are helpful to us and our community first, and sell
themselves second. The recruiting/sales pitches are there,
but respectful and appropriate.”
- Sylvia Pellicore, Girl Develop It Raleigh
@Mo_Mack
Round 1:
1. Tell me about your community!
2. What is your group’s goal?
3. What are three concrete things your group needs?
4. Why are YOU doing this work?
@Mo_Mack
@Mo_Mack
Now for round 2 of questioning...
@Mo_Mack
@Mo_Mack
Round 2:
1. Do you have a code of conduct and diversity statement?
2. Do you have a policy against using sexualized images, activities, or
other material at your events?
3. How do you ensure that your community promotes inclusion?
4. What percentage of your speakers represent a diverse group?
5. Is there alcohol at your events?
@Mo_Mack
2. Make it easy to request support.
@Mo_Mack
“If your company sells tech services, you should be
sponsoring tech community events.”
- Tasha Scott, .Net DC and Code Camp NYC
@Mo_Mack
@Mo_Mack
3. Be prepared to offer more than just cash.
@Mo_Mack
@Mo_Mack
4. Think long term.
@Mo_Mack
“The best thing companies can do to help communities and
events is to act selfless, and not look for a direct return of
investment.”
- Jan Lehnardt of Hood.ie and CouchDB
@Mo_Mack
5. Let your employees participate.
@Mo_Mack
“You’ll be investing not only in the skill of your employees
but in their work/life balance as well, while keeping impact
to the training budget low.”
- Tash Scott, .Net DC and Code Camp NYC
@Mo_Mack
@Mo_Mack
“I tend to tell people that the community will help them to
skill up and also make the connections for their next step.”
- Lorna Mitchell, PHPNW conf, Speaker/Author
@Mo_Mack
“I’m WAAAY more interested in building a healthy,
supportive community than meeting the needs of any one
employer.”
- Rob Hale of Vermont Code Camp and HackVT
In closing…
@Mo_Mack
Support your community organizers in
a way that improves their impact and
lessens their load.
@Mo_Mack
@Mo_Mack
Image Sources:
Slide 13: gif credit goes to https://dribbble.com/brentclouse
Slide 19: gif credit goes to @foxadhd
Slide 23: Credit: http://dilbert.com/strip/2009-11-16
Slide 34: The Alchemist - Heady Topper - https://flic.kr/p/yy9qeB
Full Blog Post:
https://medium.com/@Mo_Mack/your-community-organizers-bf698dd04c
12#.1mp3ux8g4
@Mo_Mack
Thank you!
Slides: www.slideshare.net/MaureenMcElaney
Twitter: @Mo_Mack
Join me at Offline Camp California
Santa Margarita, California, November 4–7, 2016.
@Mo_Mack

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Beer: Not Just For Your Devs

  • 1. BEER: Not Just for Your Devs @Mo_Mack Maureen McElaney
  • 2. ♡ Your Community Organizers @Mo_Mack Maureen McElaney
  • 3. A little about me... @Mo_Mack
  • 4. A little about my communities... @Mo_Mack
  • 7. You can’t effectively support a tech community until you understand who they are and who they serve. @Mo_Mack
  • 8. Communities... ➔ User Group Meetups ➔ Workshops ➔ Tutorials ➔ Classes ➔ Hackathons ➔ Conferences ➔ Project nights ➔ Code and Coffees ➔ Installfests ➔ Etc!
  • 9. Five themes that arose... 1. Listen, learn, and then be straight up. 2. Make it easy to request support. 3. Be prepared to offer more than just cash. 4. Think long term. 5. Encourage your employees to participate. @Mo_Mack
  • 10. 1. Listen, learn, and then be straight up. @Mo_Mack
  • 12. Why get involved? 1. Recruiting pipeline. 2. Marketing your company and culture. 3. Continued learning. 4. Building clout. @Mo_Mack
  • 13. “They are helpful to us and our community first, and sell themselves second. The recruiting/sales pitches are there, but respectful and appropriate.” - Sylvia Pellicore, Girl Develop It Raleigh @Mo_Mack
  • 14. Round 1: 1. Tell me about your community! 2. What is your group’s goal? 3. What are three concrete things your group needs? 4. Why are YOU doing this work? @Mo_Mack
  • 16. Now for round 2 of questioning... @Mo_Mack
  • 18. Round 2: 1. Do you have a code of conduct and diversity statement? 2. Do you have a policy against using sexualized images, activities, or other material at your events? 3. How do you ensure that your community promotes inclusion? 4. What percentage of your speakers represent a diverse group? 5. Is there alcohol at your events? @Mo_Mack
  • 19. 2. Make it easy to request support. @Mo_Mack
  • 20. “If your company sells tech services, you should be sponsoring tech community events.” - Tasha Scott, .Net DC and Code Camp NYC @Mo_Mack
  • 22. 3. Be prepared to offer more than just cash. @Mo_Mack
  • 24. 4. Think long term. @Mo_Mack
  • 25. “The best thing companies can do to help communities and events is to act selfless, and not look for a direct return of investment.” - Jan Lehnardt of Hood.ie and CouchDB @Mo_Mack
  • 26. 5. Let your employees participate. @Mo_Mack
  • 27. “You’ll be investing not only in the skill of your employees but in their work/life balance as well, while keeping impact to the training budget low.” - Tash Scott, .Net DC and Code Camp NYC @Mo_Mack
  • 29. “I tend to tell people that the community will help them to skill up and also make the connections for their next step.” - Lorna Mitchell, PHPNW conf, Speaker/Author
  • 31. “I’m WAAAY more interested in building a healthy, supportive community than meeting the needs of any one employer.” - Rob Hale of Vermont Code Camp and HackVT
  • 33. Support your community organizers in a way that improves their impact and lessens their load. @Mo_Mack
  • 35. Image Sources: Slide 13: gif credit goes to https://dribbble.com/brentclouse Slide 19: gif credit goes to @foxadhd Slide 23: Credit: http://dilbert.com/strip/2009-11-16 Slide 34: The Alchemist - Heady Topper - https://flic.kr/p/yy9qeB Full Blog Post: https://medium.com/@Mo_Mack/your-community-organizers-bf698dd04c 12#.1mp3ux8g4 @Mo_Mack
  • 36. Thank you! Slides: www.slideshare.net/MaureenMcElaney Twitter: @Mo_Mack Join me at Offline Camp California Santa Margarita, California, November 4–7, 2016. @Mo_Mack