Presentation by Rand Fishkin, founder of Moz. Delivered at the Turing Festival in Edinburgh on Thursday 18 August 2016.

1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
What I’d Change; What I’d Keep the
Same; And What I Don’t Yet Know

2. 8 Things I’d
Change

3. #1: Learn Software Engineering

4. #2: Spend Time at
Another Startup or Two

5. #3: Reject No-Touch Onboarding

6. #4: Push My Investors to Be Tougher With Me

7. #5: Only Launch EVPs, Not MVPs

8. #6: Hire Less. Build Less. Focus More.

9. #7: Pay More for Fewer, Proven Hires

10. #8: Sell Early. Start Again.

11. 7 Things I’d
Keep the Same

12. #1: Geraldine

13. #2:

14. #3: IC vs. PW Tracks

15. #4: Marketing First. Product Second.

16. #5: Live Our Customers’ Lives

17. #6: Raise Capital (at least this time)

18. #7: Choose a Sector Other Startups Avoid

19. 5 Mysteries I
Don’t Yet Know

20. #1: Multiple Products vs. Singular Focus
2007-2014 2015-2016

21. #2: Whether I’m any good at designing software,
or just got lucky a few times early on.

22. #3: Self-Service vs. Enterprise SaaS (source)

23. #4: Acquisitions vs. Build-In-House

24. #5: Making Work Personal

25. I urge you to make your own 3 lists:
What you’d change.
What you’d keep the same.
Mysteries you don’t yet know.

26. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
Bit.ly/randspast