Based on the work of John Warrillow - 17 tips to help you focus on what it takes to build and then sell a business

1. Welcome to the Forum
“Build it and they will
come”
Based on the work by
John Warrillow

2. TIP#1- Don’t generalise - specialise

3. TIP#2 – Limit your exposure to one client

4. TIP#3 – Own your process

5. TIP#4 – The business must be able to operate without you

6. TIP#5 – Standardise your service and charge upfront

7. TIP#6 – Learn to say NO to that which falls outside your expertise

8. TIP#7 – Know how many prospects equal a sale?

9. Tip#8 – Two sales people are better than one

10. Tip#9 – Create products from services

11. Tip#10 – Focus on cash – ignore profit

12. Tip#11 – build a positive financial reputation

13. Tip#12 – build a team – engaged, loyal and rewarded

14. Tip#13 – Find a mentor or coach with a strong network

15. Tip#14 – At the time of sale work with more than one agent

16. Tip#15 – Think Big! Write an expansive 3 year business plan

17. Tip#16 – Change your language from service provider to product provider

18. Tip#17 – Do not use equity as a means of retaining key people – find
other ways to retain staff

19. James Cracknell
SFEDI Accredited Business Adviser
Call 01787 221447
Email: cracknell123@btinternet.com
Together we can make it happen