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Embracing Change or 

Bracing for Change
Fostering a Culture of Continuous 

Improvement in Product Teams
Emily Webber / @ewebber
emilywebber.co.uk / tacitlondon.com
Hello.
I’m Emily
@EWEBBER
Write down:

What is the vision for your team if
everything was as good as it could be
@EWEBBER
@EWEBBER
Ideas
CodeData
MEASURE
LEARN BUILD
The Lean
startup
@EWEBBER
The Scientific
method
Ask a question
Do background 

research
Construct a

hypothesis
Test your 

hypothesis
Analyse data 

and draw 

conclusions
Because I think [this] is true
I think that doing [this]
will mean [this will happen]
And I will know [like this]
@EWEBBER
Why aren’t your team
already embracing
change?
@EWEBBER
Photofrommusictour.eu
@EWEBBER
Photofrommusictour.eu
@EWEBBER
“This is just how we do

things around here”
Five reasons people 

resist change
@EWEBBER
PhotobyJethroTaylor
@EWEBBER
“Uncertainty can cause more
stress than inevitable pain”
www.ucl.ac.uk/news/news-articles/0316/290316-uncertainty-stress
PhotobyJethroTaylor
@EWEBBER
Get into the habit 

of changing
PhotobyJakeEdwards
@EWEBBER
Change means 

learning new skills
PhotobyJakeEdwards
@EWEBBER
Be willing to support
people learning new
skills
PhotobyAaronSilvers
@EWEBBER
A condition in which
a person suffers from
a sense of
powerlessness,
arising from a
traumatic event or
persistent failure 

to succeed.
Learned helplessness
PhotobyAaronSilvers
@EWEBBER
Create a safe to fail
environment
@EWEBBER
It could mean throwing
away their hard work
@EWEBBER
Build on what 

already exists
PhotobyNancyKamergorodsky
@EWEBBER
They don’t
understand the
reason for change
PhotobyNancyKamergorodsky
@EWEBBER
Have a vision for the
future state
Evolution vs revolution
@EWEBBER
@EWEBBER
Satir Change Curve
/stevenmsmith.com/ar-satir-change-model/
AVOID CHAOS
(unless you need a revolution)
@EWEBBER
@EWEBBER
Kaizen
@EWEBBER
Understand
the direction
of challenge
Grasp the
current
condition
Establish the
next target
condition
Experiment
towards the
target condition
Planning phase Executing phase
Improvement Kata
Because I think [this] is true
I think that doing [this]
will mean [this will happen]
And I will know [like this]
@EWEBBER
PhotobyElainewithGreyCats
@EWEBBER
Telling
@EWEBBER
@EWEBBER
https://www.youtube.com/watch?v=9ACi-D5DI6A
@EWEBBER
https://www.youtube.com/watch?v=9ACi-D5DI6A
@EWEBBER
https://www.youtube.com/watch?v=9ACi-D5DI6A
@EWEBBER
https://www.youtube.com/watch?v=9ACi-D5DI6A
Questioning
@EWEBBER
@EWEBBER
https://www.youtube.com/watch?v=9ACi-D5DI6A
@EWEBBER
https://www.youtube.com/watch?v=9ACi-D5DI6A
@EWEBBER
https://www.youtube.com/watch?v=9ACi-D5DI6A
@EWEBBER
https://www.youtube.com/watch?v=9ACi-D5DI6A
@EWEBBER
https://www.youtube.com/watch?v=9ACi-D5DI6A
Identifying what to
change
@EWEBBER
On a regular basis the team get together
to reflect on how they work together and
find ways to improve
The Agile Retrospective
@EWEBBER
@EWEBBER
Have you been part of a
retrospective?
within the last 6 months
within the last 3 months
within the last month
within the last 2 weeks
PhotobyJMarksDodds
The 30 second
retrospective
@EWEBBER
@EWEBBER
1. What is the vision for your team?
2. What one change can you make towards it?
3. How will you know it’s worked?
@EWEBBER
1. What is the vision for your team?
2. What one change can you make towards it?
3. How will you know it’s worked?
@EWEBBER
Lots of ideas at
retrospectivewiki.org
Some other 

techniques
@EWEBBER
• map out your pain points
• review your blockers
• #retro slack channel
• one to ones
• five whys
@EWEBBER
Remember…
@EWEBBER
Change is hard
@EWEBBER
Understand what
direction you are 

heading in
@EWEBBER
use experimentation and
the scientific method
@EWEBBER
Make small changes
@EWEBBER
Get into the habit of
experimenting
@EWEBBER
Embrace change, don’t
brace for change
@EWEBBER
Thank you.
Emily Webber
@ewebber
emilywebber.co.uk / tacitlondon.com

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