Why & How To Use Social Media To Market Your Wedding Business 08/18/09 Tunheim.com

Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.

Well-regarded thinking and crisp execution –

these are the building blocks of Tunheim Partners.

Our clients turn to us to help them capitalize

on important communications opportunities.

We respond with insightful counsel and service

to help them achieve their objectives.

You May Not Be Interested In Social Media… … But Social Media Is Interested In You

… But Social Media

Is Interested In You

Markets Are Conversations People have always discussed products, services, brands & companies Whether you know about it or not But now your customers are all connected And they’re talking about you And the world is watching

People have always discussed products, services, brands & companies

Whether you know about it or not

But now your customers are all connected

And they’re talking about you

And the world is watching

What Is Social Media? Web 1.0 = Publishing/Presentation One-to-many broadcast model Web 2.0 = Sharing/Enabling Many-to-many conversation model Common Features RSS = Ubiquity Activity feeds = Top of mind Personal networks = Friends/Followers/Contacts Trusted source = Word-of-mouth on steroids Conversations = Commenting/Status Updates Sharing = Post/Share/Like Collaborating = Tagging/Organizing/Events Personal media = Blogging/Uploading/Recording The Social Web Centers of Gravity

Web 1.0 = Publishing/Presentation

One-to-many broadcast model

Web 2.0 = Sharing/Enabling

Many-to-many conversation model

Common Features

RSS = Ubiquity

Activity feeds = Top of mind

Personal networks = Friends/Followers/Contacts

Trusted source = Word-of-mouth on steroids

Conversations = Commenting/Status Updates

Sharing = Post/Share/Like

Collaborating = Tagging/Organizing/Events

Personal media = Blogging/Uploading/Recording

The Social Web

Centers of Gravity

My Daughter Uses Facebook… Yep, but so are a lot of adults Use of social media is exploding Markets are conversations People talk When they’re happy and when they’re angry People trust people The conversation is global Ch-ch-ch-changes Use changes behavior Use changes attitudes This is Life 2.0 We’re going mobile Social media is everyday

Yep, but so are a lot of adults

Use of social media is exploding

Markets are conversations

People talk

When they’re happy and when they’re angry

People trust people

The conversation is global

Ch-ch-ch-changes

Use changes behavior

Use changes attitudes

This is Life 2.0

We’re going mobile

Social media is everyday

Social Media Growth

Social Networking Demographics & Use Facebook’s fastest-growing age groups Gen X Boomers Frequency of use At least once a day: 40% 4-6 times a week: 11% 2-3 times a week: 11% How people use social networks Stay in touch with friends Make plans with friends Make new friends Organize with others 85% believe companies should have a social media presence in order to interact with customers Source: eMarketer.com

Facebook’s fastest-growing age groups

Gen X

Boomers

Frequency of use

At least once a day: 40%

4-6 times a week: 11%

2-3 times a week: 11%

How people use social networks

Stay in touch with friends

Make plans with friends

Make new friends

Organize with others

85% believe companies should have a social media presence in order to interact with customers

Trust Source: Neilsen Company

Online/Offline Dynamic Communication doesn’t occur in a vacuum People still consumer traditional media Interact differently Search for television ads Search after radio program Search after print ad Share Photos Video Articles Advertising Opinions

Communication doesn’t occur in a vacuum

People still consumer traditional media

Interact differently

Search for television ads

Search after radio program

Search after print ad

Share

Photos

Video

Articles

Advertising

Opinions

JK Wedding Entrance Dance

JK Wedding Entrance Dance Jill & Kevin’s wedding video: 20.3 million views on YouTube 92,000 ratings 87,000 comments Chris Brown’s “Forever” More than a year after it’s release: Original Video: Click-to-buy rate increased 2.5x #4 on iTunes singles chart #3 on Amazon’s best-selling MP3 list Source: YouTube blog

Jill & Kevin’s wedding video:

20.3 million views on YouTube

92,000 ratings

87,000 comments

Chris Brown’s “Forever”

More than a year after it’s release:

Original Video: Click-to-buy rate increased 2.5x

#4 on iTunes singles chart

#3 on Amazon’s best-selling MP3 list

Wedding-Related Searches

“ How To Propose” Searches

Wedding Activity Online Flickr Wedding: 17 million uploads YouTube Wedding: 536,000 uploads Twitter I'm getting married! – 2,800 tweets I'm engaged! – 2,000 tweets Recommend wedding photographer – 2,600 tweets

Flickr

Wedding: 17 million uploads

YouTube

Wedding: 536,000 uploads

Twitter

I'm getting married! – 2,800 tweets

I'm engaged! – 2,000 tweets

Recommend wedding photographer – 2,600 tweets

Facebook: I’m Engaged!

Facebook: I’m Getting Married!

Facebook Applications: Weddings 60,000 users

Example: Facebook Wall

Example: Facebook Photos

Example: Twitter

Example: Flickr Profile

Example: Flickr Photoset

Social Media Marketing Tips Keywords Google Insights For Search freekeywords.wordtracker.com In titles, descriptions, tags Get into the mind of your customer Don’t tell, demonstrate Showcase your expertise Engage Be referrable

Keywords

Google Insights For Search

freekeywords.wordtracker.com

In titles, descriptions, tags

Get into the mind of your customer

Don’t tell, demonstrate

Showcase your expertise

Engage

Be referrable

Contact Web Tunheim.com e-StrategyBlog.com SlideShare.net/TunheimPartners Email [email_address] Phone 952-851-1600

Web

Tunheim.com

e-StrategyBlog.com

SlideShare.net/TunheimPartners

Email

[email_address]

Phone

952-851-1600