Why & How To Use Social Media To Market Your Wedding Business - 08/18/09

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Tunheim Partners' director of e-Strategy David Erickson's presentation about social media marketing in the Wedding industry.

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Why & How To Use Social Media To Market Your Wedding Business - 08/18/09

  1. 1. Why & How To Use Social Media To Market Your Wedding Business 08/18/09 Tunheim.com
  2. 2. Who We Are: About Tunheim Partners <ul><li>Well-regarded thinking and crisp execution – </li></ul><ul><li>these are the building blocks of Tunheim Partners. </li></ul><ul><li>Our clients turn to us to help them capitalize </li></ul><ul><li>on important communications opportunities. </li></ul><ul><li>We respond with insightful counsel and service </li></ul><ul><li>to help them achieve their objectives. </li></ul>
  3. 3. You May Not Be Interested In Social Media… <ul><li>… But Social Media </li></ul><ul><li>Is Interested In You </li></ul>
  4. 4. Markets Are Conversations <ul><li>People have always discussed products, services, brands & companies </li></ul><ul><li>Whether you know about it or not </li></ul><ul><li>But now your customers are all connected </li></ul><ul><li>And they’re talking about you </li></ul><ul><li>And the world is watching </li></ul>
  5. 5. What Is Social Media? <ul><li>Web 1.0 = Publishing/Presentation </li></ul><ul><ul><li>One-to-many broadcast model </li></ul></ul><ul><li>Web 2.0 = Sharing/Enabling </li></ul><ul><ul><li>Many-to-many conversation model </li></ul></ul><ul><li>Common Features </li></ul><ul><ul><li>RSS = Ubiquity </li></ul></ul><ul><ul><li>Activity feeds = Top of mind </li></ul></ul><ul><ul><li>Personal networks = Friends/Followers/Contacts </li></ul></ul><ul><ul><li>Trusted source = Word-of-mouth on steroids </li></ul></ul><ul><ul><li>Conversations = Commenting/Status Updates </li></ul></ul><ul><ul><li>Sharing = Post/Share/Like </li></ul></ul><ul><ul><li>Collaborating = Tagging/Organizing/Events </li></ul></ul><ul><ul><li>Personal media = Blogging/Uploading/Recording </li></ul></ul><ul><li>The Social Web </li></ul><ul><ul><li>Centers of Gravity </li></ul></ul>
  6. 6. My Daughter Uses Facebook… <ul><li>Yep, but so are a lot of adults </li></ul><ul><ul><li>Use of social media is exploding </li></ul></ul><ul><li>Markets are conversations </li></ul><ul><ul><li>People talk </li></ul></ul><ul><ul><ul><li>When they’re happy and when they’re angry </li></ul></ul></ul><ul><ul><li>People trust people </li></ul></ul><ul><ul><li>The conversation is global </li></ul></ul><ul><li>Ch-ch-ch-changes </li></ul><ul><ul><li>Use changes behavior </li></ul></ul><ul><ul><li>Use changes attitudes </li></ul></ul><ul><li>This is Life 2.0 </li></ul><ul><ul><li>We’re going mobile </li></ul></ul><ul><ul><li>Social media is everyday </li></ul></ul>
  7. 7. Social Media Growth
  8. 8. Social Networking Demographics & Use <ul><li>Facebook’s fastest-growing age groups </li></ul><ul><ul><li>Gen X </li></ul></ul><ul><ul><li>Boomers </li></ul></ul><ul><li>Frequency of use </li></ul><ul><ul><li>At least once a day: 40% </li></ul></ul><ul><ul><li>4-6 times a week: 11% </li></ul></ul><ul><ul><li>2-3 times a week: 11% </li></ul></ul><ul><li>How people use social networks </li></ul><ul><ul><li>Stay in touch with friends </li></ul></ul><ul><ul><li>Make plans with friends </li></ul></ul><ul><ul><li>Make new friends </li></ul></ul><ul><ul><li>Organize with others </li></ul></ul><ul><li>85% believe companies should have a social media presence in order to interact with customers </li></ul>Source: eMarketer.com
  9. 9. Trust Source: Neilsen Company
  10. 10. Online/Offline Dynamic <ul><li>Communication doesn’t occur in a vacuum </li></ul><ul><ul><li>People still consumer traditional media </li></ul></ul><ul><li>Interact differently </li></ul><ul><ul><li>Search for television ads </li></ul></ul><ul><ul><li>Search after radio program </li></ul></ul><ul><ul><li>Search after print ad </li></ul></ul><ul><li>Share </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Opinions </li></ul></ul>
  11. 11. JK Wedding Entrance Dance
  12. 12. JK Wedding Entrance Dance <ul><li>Jill & Kevin’s wedding video: </li></ul><ul><li>20.3 million views on YouTube </li></ul><ul><ul><li>92,000 ratings </li></ul></ul><ul><ul><li>87,000 comments </li></ul></ul><ul><li>Chris Brown’s “Forever” </li></ul><ul><ul><li>More than a year after it’s release: </li></ul></ul><ul><ul><li>Original Video: Click-to-buy rate increased 2.5x </li></ul></ul><ul><ul><li>#4 on iTunes singles chart </li></ul></ul><ul><ul><li>#3 on Amazon’s best-selling MP3 list </li></ul></ul>Source: YouTube blog
  13. 13. Wedding-Related Searches
  14. 14. “ How To Propose” Searches
  15. 15. Wedding Activity Online <ul><li>Flickr </li></ul><ul><ul><li>Wedding: 17 million uploads </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>Wedding: 536,000 uploads </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>I'm getting married! – 2,800 tweets </li></ul></ul><ul><ul><li>I'm engaged! – 2,000 tweets </li></ul></ul><ul><ul><li>Recommend wedding photographer – 2,600 tweets </li></ul></ul>
  16. 16. Facebook: I’m Engaged!
  17. 17. Facebook: I’m Getting Married!
  18. 18. Facebook Applications: Weddings 60,000 users
  19. 19. Example: Facebook Wall
  20. 20. Example: Facebook Photos
  21. 21. Example: Twitter
  22. 22. Example: Flickr Profile
  23. 23. Example: Flickr Photoset
  24. 24. Social Media Marketing Tips <ul><li>Keywords </li></ul><ul><ul><li>Google Insights For Search </li></ul></ul><ul><ul><li>freekeywords.wordtracker.com </li></ul></ul><ul><ul><li>In titles, descriptions, tags </li></ul></ul><ul><li>Get into the mind of your customer </li></ul><ul><li>Don’t tell, demonstrate </li></ul><ul><ul><li>Showcase your expertise </li></ul></ul><ul><li>Engage </li></ul><ul><li>Be referrable </li></ul>
  25. 25. Contact <ul><li>Web </li></ul><ul><ul><li>Tunheim.com </li></ul></ul><ul><ul><li>e-StrategyBlog.com </li></ul></ul><ul><ul><li>SlideShare.net/TunheimPartners </li></ul></ul><ul><li>Email </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Phone </li></ul><ul><ul><li>952-851-1600 </li></ul></ul>

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