1. Crisis Communications How to Manage Negative News

2. Tunheim Partners Thinking Tunheim Partners is constantly tracking and analyzing trends, data and research in our specialized practice areas to ensure the most effective and timely information drives our strategy. Tunheim Partners’ top-level talent is constantly focused on innovative, thoughtful, smart and results-focused strategies that deliver to the right audiences for our clients. The channels of information and targeted messages are multiplying daily. Tunheim Partners uses insight and strategy to deliver and maintain the attention of targeted audience considering who, what, when and where.

4. Crises may or may not be “emergencies” Acquisitions Layoffs CEO succession Online ad YouTube Video Nationwide salmonella outbreak Pinelake Rehab & Health Online ad YouTube Video

13. Case Study: Stryker Medical “ That Must Be Bob. I Hear His New Hip Squeaking”

30. Discussion Stephanie Fox Vice President 952.851.7241 [email_address] Kris Patrow Account Supervisor 952.851.7214 [email_address] David Erickson Director of e-Strategy 952.851.7242 [email_address] Presentation available at Slideshare.net/TunheimPartners