Social Media for Competitive IntelligenceBrought to you by Kontent Creative Summer School & M2O.and the letters “t” “r” “i” & “s”

It isn’t in the findingIt’s in the reading.VS

What is “social media”?Maybe better, “what is not social media?”More than blogs, more than Twitter or Facebook or MySpace or …News and information have gone socialSo all media is now “social media”

Competitive Intelligence?Is it?The polite term for spying (yes)Understanding how the outside world perceives you, your company, and your brand (yes)Understanding what is going on in your niche (yes)Just having that informational edge that keeps you a step ahead (yes)

In the beginning there was GoogleIt was good but…TediousCompanies didn’t know how to deal with the information coming at them

And then came blogs & RSSThe fire hose could be adjusted, segmented, categorized and managedTo a point

Then the rest of the world found it andwe were toast.Even RSS became too much to manage

From the reader to the dashboardVS

Or this…

Or this

SearchesRSS into readersTwitter searchesWithin appsHootsuiteFilter?

Yahoo Pipes

Putting it all togetherSearchRSSFiltersReading

Contact infotris@media2o.comtwitter.com/trishusseywww.blogm20.comtris@trishussey.comwww.trishussey.com