Social Media for Competitive Intelligence


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My presentation for the Kontent Creative Summer School: Social Media for Competitive Intelligence.

Published in: Technology, Business

Social Media for Competitive Intelligence

  1. 1. Social Media for Competitive Intelligence<br />Brought to you by Kontent Creative Summer School & M2O.<br />and the letters “t” “r” “i” & “s”<br />
  2. 2. It isn’t in the finding<br />It’s in the reading.<br />VS<br />
  3. 3. What is “social media”?<br />Maybe better, “what is not social media?”<br />More than blogs, more than Twitter or Facebook or MySpace or …<br />News and information have gone social<br />So all media is now “social media”<br />
  4. 4. Competitive Intelligence?<br />Is it?<br />The polite term for spying (yes)<br />Understanding how the outside world perceives you, your company, and your brand (yes)<br />Understanding what is going on in your niche (yes)<br />Just having that informational edge that keeps you a step ahead (yes)<br />
  5. 5. In the beginning there was Google<br />It was good but…<br />Tedious<br />Companies didn’t know how to deal with the information coming at them<br />
  6. 6. And then came blogs & RSS<br />The fire hose could be adjusted, segmented, categorized and managed<br />To a point<br />
  7. 7. Then the rest of the world found it and<br />we were toast.<br />Even RSS became too much to manage<br />
  8. 8. From the reader to the dashboard<br />VS<br />
  9. 9. Or this…<br />
  10. 10. Or this<br />
  11. 11. Searches<br />RSS into readers<br />Twitter searches<br />Within apps<br />Hootsuite<br />Filter?<br />
  12. 12. Yahoo Pipes<br />
  13. 13. Putting it all together<br />Search<br />RSS<br />Filters<br />Reading<br />
  14. 14. Contact info<br /><br /><br /><br /><br /><br />