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INTRODUCTION TO
                              WORDPRESS
                     Building & Creating a Website with WordPress.com




Thursday, January 17, 13
AGENDA
    •   What is a website today?

    •   Domains, web hosts, servers, & hosted services

    •   What is WordPress?

    •   Get started with WordPress.com

    •   Creating Content

    •   Building a website

    •   Intro to WordPress.org

Thursday, January 17, 13
WHAT IS A WEBSITE?

    • What                 does it mean today to have a “website”?

    • What                 does that look like?

    • Is      a “blog” a website?

    • What                 makes a blog a blog?



Thursday, January 17, 13
DOMAIN

    • Three                parts

    • TLD             (Top Level Domain), e.g. .com, .org, .ca, .net

    • domain                name e.g. ubc.ca

    • subdomain                e.g. www. or support.



Thursday, January 17, 13
YOU DON’T “OWN” A DOMAIN

    • You           register it for up to 5 years at a time

    • The           must always, eventually be renewed

    • Recommended               domain registrar: Namecheap.com




Thursday, January 17, 13
SERVERS

    • Just computers with lots of memory, large hard drives, and
        powerful processors designed to run website, email, etc

    • Just         like your computer at home, but more oomph.




Thursday, January 17, 13
WEB HOSTS AND HOSTED SERVICES
    •A    web host is a company that provides you space on a server
        to house your website.

         • E.g. Dreamhost, Bluehost, or   HostPapa

    •A    hosted service is were you have an account, but no access
        to the server controls

         • E.g. Tumblr     or WordPress.com


Thursday, January 17, 13
What is WordPress?
    • WordPress               is a web-based content management system

    • Generally   associated with blogs, but powers many “non blog”
        websites as well

    • Comes                in two flavors or versions:

         • WordPress.com

         • WordPress.org


Thursday, January 17, 13
WordPress.Com
    •   A hosted service

    •   Everything is taken care of for you

    •   Software updates

    •   Preventing attacks from hackers

    •   Keeping everything running

    •   Lots of features are built in (and I mean lots)

    •   There are limitations

    •   Set number of themes (about 240 right now)

    •   You cannot install plugins for additional features

    •   You cannot edit the themes

    •   You can edit the theme’s style (colors, fonts) if you pay for the upgrade

    •   Official support is provided



Thursday, January 17, 13
WordPress.org
    •   You download the software

    •   You have to have a web hosting account and domain

    •   You install it yourself

    •   You are responsible for updating it

    •   You can install any theme or plugin you want

    •   Your webhost will keep the server running, but not keep your site running if it threatens the security or
        stability of other sites

    •   Most hosts offer a “one click” install of WordPress that downloads and installs WordPress for you

    •   Generally, you have to keep WordPress updated yourself

    •   Support is by volunteers


Thursday, January 17, 13
Starting with WordPress.com



Thursday, January 17, 13
CREATING AN ACCOUNT

    • Email   address (which auto-maps as your username, but you
        can change that)

    • Blog           address like mycoolnewblog.wordpress.com




Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Let’s Take A Tour



Thursday, January 17, 13
JUST A COUPLE SETTINGS FIRST

    • Site         name

    • Site         tag line

    • Timezone




Thursday, January 17, 13
CONTENT
    •   Posts vs Pages

         •   Posts are connected to each other and are controlled by time

         •   Pages are meant to stand alone and be “timeless”

    •   Tags vs Categories

         •   Categories are big buckets

         •   Tags are more specific keywords

    •   Adding links

    •   Adding images

    •   Adding video


Thursday, January 17, 13
LET’S START CREATING CONTENT


    • First  step, we’re all going to use Twenty Twelve as the theme
        for now.

    • That            way we’ll all have the same features and options




Thursday, January 17, 13
POST EDITOR

    • Remember, two        types of content in WordPress:

         • Posts

         • Pages




Thursday, January 17, 13
Thursday, January 17, 13
Title here




Thursday, January 17, 13
Title here



                           Click to open the “Kitchen Sink”




Thursday, January 17, 13
Content goes here




Thursday, January 17, 13
Link tool




Thursday, January 17, 13
Add images




Thursday, January 17, 13
Tags




Thursday, January 17, 13
Categories




Thursday, January 17, 13
Preview




Thursday, January 17, 13
Publish




Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
LET’S CREATE CONTENT

    • Write                text

    • Link          to something

    • Insert               an image

    • Insert               a YouTube video



Thursday, January 17, 13
LINKING
    •   Select the text to be the link

         •   Try not to use “click here”

    •   Click the link tool

    •   Paste in the URL or

    •   Pick the existing Post or Page
        to link too

    •   Click “Add Link”

Thursday, January 17, 13
ADDING IMAGES

    • Click “Add            Media” button

    • Drag             Image(s) to it

    • Click           to Insert image




Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
HOW DO I FIND IMAGES?

    • You           can’t just download anything you find on the Internet.

    • You           must follow copyright rules and laws.

    • Best           resource: Flickr




Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
RULES OF USING PICTURES


    • Make                 sure you have the right to

    • Give            credit and link to the source




Thursday, January 17, 13
INSERTING YOUTUBE VIDEOS
    • Easy           as copy and paste

    • Go          to the video you want to use

    • Click           share

    • Copy                 the link

    • Paste            into the editor.

    • Done!

Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
PAGE EDITOR


    • Just         like the Post Editor with a few exceptions




Thursday, January 17, 13
No Tags or Categories.
                           Page templates instead




Thursday, January 17, 13
CREATING CONTENT
    • How              do you get your content?

    • What                 do people ask?

    • What                 do you want people to know?

    • Don’t                stress, this isn’t literature

    • Nothing                you write is set in stone


Thursday, January 17, 13
Creating a Site



Thursday, January 17, 13
WHAT IS YOUR SITE ABOUT?

    • What                 is your story?

    • What                 do you need to tell?

    • What                 is the hook?

    • What                 do you need to tell your story



Thursday, January 17, 13
HOW DO YOU ORGANIZE YOUR SITE?


    • It’s      not set in stone

    • Think                about major topics first

    • Try         to keep grouping broad and fluid




Thursday, January 17, 13
BLOG, YES OR NO?

    • What                 does it mean to have a blog mean today?

    • Do          you have the time and energy to keep it updated?

    • In      the end, does it really matter?




Thursday, January 17, 13
PICKING A THEME

    • Style

    • Color

    • Features




Thursday, January 17, 13
STARTS WITH APPEARANCE SETTINGS


    • Click Appearance

    • And            start browsing

    • or        Use the Feature Filter




Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
TIME TO CUSTOMIZE
    • Menus

    • Header

    • Background

    • Widgets

    • Layout               and Homepage


Thursday, January 17, 13
CHANGING THE MENU
    • WordPress                 Menus are simple and flexible

    • More                 than one menu at a time

    • “Menus” repurposed                 as a widget

    • Simple                drag and drop process

    • Found                under “Appearance”


Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
HEADERS


    • What                 makes a good header?

    • Editing              the image




Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
Thursday, January 17, 13
BACKGROUNDS


    • Choosing             the right image

    • Choosing             no image at all




Thursday, January 17, 13
Thursday, January 17, 13
WIDGETS


    • What                 they are for

    • Using                widgets and widget areas




Thursday, January 17, 13
Thursday, January 17, 13
WORDPRESS AND SEO
    • Use           descriptive titles

    • Use           descriptive categories

    • Use           tags

    • Write “normally”

    • Use           descriptive link text


Thursday, January 17, 13
UPGRADES
    •   Go Pro/Value Bundle:

    •   Add a domain

    •   VideoPress

    •   Custom Design

    •   More space

    •   No-ads

    •   Site redirect

    •   Guided Transfer

    •   Premium Theme

    •   WordPress.com Business

    •   WordPress.com Enterprise


Thursday, January 17, 13
EXPORTING YOUR CONTENT
    •   You own your content, not WordPress.com

    •   Simple option to export

    •   All authors or a single author

    •   The file format is as universally compatible with other blogging
        systems as it can be

    •   New option on WordPress.com is Site Redirect.

    •   Lets you move your site and not lose traffic or search engine rank

Thursday, January 17, 13
SWITCHING TO WORDPRESS.ORG

    • You           will need a domain and host

    • While                most hosts offer an easy one-click install

    • Support, updates, upgrades, etc                are all up to you.




Thursday, January 17, 13
INSTALLING


    • Using  your host’s one-click or easy install method is
        recommended




Thursday, January 17, 13
PLUGINS


    • Choosing

    • Installing




Thursday, January 17, 13
MY RECOMMENDED PLUGINS
    •   WPtouch

    •   WordTwit

    •   WP Super Cache or W3 Super Cache

    •   JetPack

    •   WP-DBManager

    •   Google Analyticator

    •   All In One SEO Pack

    •   Akismet

Thursday, January 17, 13
THEMES


    • Choosing

    • Installing




Thursday, January 17, 13
ADVANCED WORDPRESS
    •   Installing WordPress yourself—from scratch

    •   In-depth about plugins and themes

    •   Troubleshooting

    •   Maintaining the site

    •   Google and search engines

    •   Customizing without coding

    •   Easy Customizations with a little coding

Thursday, January 17, 13
CONTACT INFO

    • tris@trishussey.com

    • Website: http://www.trishussey.com

    • Twitter: http://twitter.trishussey.com

    • LinkedIn: http://linkedin.trishussey.com




Thursday, January 17, 13

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Intro to WordPress/Websites with WordPress Feb 2013 Update

  • 1. INTRODUCTION TO WORDPRESS Building & Creating a Website with WordPress.com Thursday, January 17, 13
  • 2. AGENDA • What is a website today? • Domains, web hosts, servers, & hosted services • What is WordPress? • Get started with WordPress.com • Creating Content • Building a website • Intro to WordPress.org Thursday, January 17, 13
  • 3. WHAT IS A WEBSITE? • What does it mean today to have a “website”? • What does that look like? • Is a “blog” a website? • What makes a blog a blog? Thursday, January 17, 13
  • 4. DOMAIN • Three parts • TLD (Top Level Domain), e.g. .com, .org, .ca, .net • domain name e.g. ubc.ca • subdomain e.g. www. or support. Thursday, January 17, 13
  • 5. YOU DON’T “OWN” A DOMAIN • You register it for up to 5 years at a time • The must always, eventually be renewed • Recommended domain registrar: Namecheap.com Thursday, January 17, 13
  • 6. SERVERS • Just computers with lots of memory, large hard drives, and powerful processors designed to run website, email, etc • Just like your computer at home, but more oomph. Thursday, January 17, 13
  • 7. WEB HOSTS AND HOSTED SERVICES •A web host is a company that provides you space on a server to house your website. • E.g. Dreamhost, Bluehost, or HostPapa •A hosted service is were you have an account, but no access to the server controls • E.g. Tumblr or WordPress.com Thursday, January 17, 13
  • 8. What is WordPress? • WordPress is a web-based content management system • Generally associated with blogs, but powers many “non blog” websites as well • Comes in two flavors or versions: • WordPress.com • WordPress.org Thursday, January 17, 13
  • 9. WordPress.Com • A hosted service • Everything is taken care of for you • Software updates • Preventing attacks from hackers • Keeping everything running • Lots of features are built in (and I mean lots) • There are limitations • Set number of themes (about 240 right now) • You cannot install plugins for additional features • You cannot edit the themes • You can edit the theme’s style (colors, fonts) if you pay for the upgrade • Official support is provided Thursday, January 17, 13
  • 10. WordPress.org • You download the software • You have to have a web hosting account and domain • You install it yourself • You are responsible for updating it • You can install any theme or plugin you want • Your webhost will keep the server running, but not keep your site running if it threatens the security or stability of other sites • Most hosts offer a “one click” install of WordPress that downloads and installs WordPress for you • Generally, you have to keep WordPress updated yourself • Support is by volunteers Thursday, January 17, 13
  • 12. CREATING AN ACCOUNT • Email address (which auto-maps as your username, but you can change that) • Blog address like mycoolnewblog.wordpress.com Thursday, January 17, 13
  • 17. Let’s Take A Tour Thursday, January 17, 13
  • 18. JUST A COUPLE SETTINGS FIRST • Site name • Site tag line • Timezone Thursday, January 17, 13
  • 19. CONTENT • Posts vs Pages • Posts are connected to each other and are controlled by time • Pages are meant to stand alone and be “timeless” • Tags vs Categories • Categories are big buckets • Tags are more specific keywords • Adding links • Adding images • Adding video Thursday, January 17, 13
  • 20. LET’S START CREATING CONTENT • First step, we’re all going to use Twenty Twelve as the theme for now. • That way we’ll all have the same features and options Thursday, January 17, 13
  • 21. POST EDITOR • Remember, two types of content in WordPress: • Posts • Pages Thursday, January 17, 13
  • 24. Title here Click to open the “Kitchen Sink” Thursday, January 17, 13
  • 25. Content goes here Thursday, January 17, 13
  • 36. LET’S CREATE CONTENT • Write text • Link to something • Insert an image • Insert a YouTube video Thursday, January 17, 13
  • 37. LINKING • Select the text to be the link • Try not to use “click here” • Click the link tool • Paste in the URL or • Pick the existing Post or Page to link too • Click “Add Link” Thursday, January 17, 13
  • 38. ADDING IMAGES • Click “Add Media” button • Drag Image(s) to it • Click to Insert image Thursday, January 17, 13
  • 41. HOW DO I FIND IMAGES? • You can’t just download anything you find on the Internet. • You must follow copyright rules and laws. • Best resource: Flickr Thursday, January 17, 13
  • 47. RULES OF USING PICTURES • Make sure you have the right to • Give credit and link to the source Thursday, January 17, 13
  • 48. INSERTING YOUTUBE VIDEOS • Easy as copy and paste • Go to the video you want to use • Click share • Copy the link • Paste into the editor. • Done! Thursday, January 17, 13
  • 53. PAGE EDITOR • Just like the Post Editor with a few exceptions Thursday, January 17, 13
  • 54. No Tags or Categories. Page templates instead Thursday, January 17, 13
  • 55. CREATING CONTENT • How do you get your content? • What do people ask? • What do you want people to know? • Don’t stress, this isn’t literature • Nothing you write is set in stone Thursday, January 17, 13
  • 56. Creating a Site Thursday, January 17, 13
  • 57. WHAT IS YOUR SITE ABOUT? • What is your story? • What do you need to tell? • What is the hook? • What do you need to tell your story Thursday, January 17, 13
  • 58. HOW DO YOU ORGANIZE YOUR SITE? • It’s not set in stone • Think about major topics first • Try to keep grouping broad and fluid Thursday, January 17, 13
  • 59. BLOG, YES OR NO? • What does it mean to have a blog mean today? • Do you have the time and energy to keep it updated? • In the end, does it really matter? Thursday, January 17, 13
  • 60. PICKING A THEME • Style • Color • Features Thursday, January 17, 13
  • 61. STARTS WITH APPEARANCE SETTINGS • Click Appearance • And start browsing • or Use the Feature Filter Thursday, January 17, 13
  • 67. TIME TO CUSTOMIZE • Menus • Header • Background • Widgets • Layout and Homepage Thursday, January 17, 13
  • 68. CHANGING THE MENU • WordPress Menus are simple and flexible • More than one menu at a time • “Menus” repurposed as a widget • Simple drag and drop process • Found under “Appearance” Thursday, January 17, 13
  • 74. HEADERS • What makes a good header? • Editing the image Thursday, January 17, 13
  • 80. BACKGROUNDS • Choosing the right image • Choosing no image at all Thursday, January 17, 13
  • 82. WIDGETS • What they are for • Using widgets and widget areas Thursday, January 17, 13
  • 84. WORDPRESS AND SEO • Use descriptive titles • Use descriptive categories • Use tags • Write “normally” • Use descriptive link text Thursday, January 17, 13
  • 85. UPGRADES • Go Pro/Value Bundle: • Add a domain • VideoPress • Custom Design • More space • No-ads • Site redirect • Guided Transfer • Premium Theme • WordPress.com Business • WordPress.com Enterprise Thursday, January 17, 13
  • 86. EXPORTING YOUR CONTENT • You own your content, not WordPress.com • Simple option to export • All authors or a single author • The file format is as universally compatible with other blogging systems as it can be • New option on WordPress.com is Site Redirect. • Lets you move your site and not lose traffic or search engine rank Thursday, January 17, 13
  • 87. SWITCHING TO WORDPRESS.ORG • You will need a domain and host • While most hosts offer an easy one-click install • Support, updates, upgrades, etc are all up to you. Thursday, January 17, 13
  • 88. INSTALLING • Using your host’s one-click or easy install method is recommended Thursday, January 17, 13
  • 89. PLUGINS • Choosing • Installing Thursday, January 17, 13
  • 90. MY RECOMMENDED PLUGINS • WPtouch • WordTwit • WP Super Cache or W3 Super Cache • JetPack • WP-DBManager • Google Analyticator • All In One SEO Pack • Akismet Thursday, January 17, 13
  • 91. THEMES • Choosing • Installing Thursday, January 17, 13
  • 92. ADVANCED WORDPRESS • Installing WordPress yourself—from scratch • In-depth about plugins and themes • Troubleshooting • Maintaining the site • Google and search engines • Customizing without coding • Easy Customizations with a little coding Thursday, January 17, 13
  • 93. CONTACT INFO • tris@trishussey.com • Website: http://www.trishussey.com • Twitter: http://twitter.trishussey.com • LinkedIn: http://linkedin.trishussey.com Thursday, January 17, 13