Mumsnet techmums social media share

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Mumsnet social media session at Honda

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Mumsnet techmums social media share

  1. 1. Social Media Savvy With @Dr_Black + Pascal Wheeler
  2. 2. Sue my story how I represent myself on social media different channels, which is good for what? success stories setting up profiles what to write about? who am I? what do people want to hear? maintaining a presence exploiting opportunities what next?
  3. 3. Pascal General security + the world today Online security Privacy Social networks and online privacy Passwords viruses, malware etc phishing keeping kids safe virus protection Facebook and other social media settings Being SMART online
  4. 4. Introduce yourself to your neighbour: who are you? what do you want from today? Be ready to introduce your neighbour to the group
  5. 5. Who are you? What is your story? What is your brand?
  6. 6. Be authentic what does that mean for you?
  7. 7. have a strategy: who is your audience? what message do you want to get across?
  8. 8. who are the key influencers you want to engage?
  9. 9. Social media stories Find an interesting social media story that resonates for you. Read up on it then get ready to tell the class about it #twicket #tweetbike
  10. 10. build networks join preexisting networks meet up IRL too
  11. 11. be engaging/entertaining what might that look like for you?
  12. 12. combine channels which channels are best for what you want to achieve?
  13. 13. When opportunity strikes, go for it! What might those opportunities be for you?
  14. 14. Questions?
  15. 15.  Thank you 
  16. 16. Social media stories: Gillian McKeith has no PhD http://www.zenbuffy.com/2010/07/gillian-mckeith-has-no-phd/ Paul Clarke’s #tweetbike: http://paulclarke.com/honestlyreal/2009/06/the-tweetbike/ http://news.bbc.co.uk/1/hi/talking_point/8093595.stm http://www.socialmedium.co.uk/blog/riding-out-the-tubestrike-on-the-tweetbike/ #twicket http://johnpopham.wordpress.com/2011/05/01/the-story-of-twicket/ Trafigura/Carter Ruck http://www.theguardian.com/media/2009/oct/13/trafigura-tweets-freedowm-of-speech
  17. 17. Who are you? What is your story? What is your brand? have a strategy: who is your audience? what message do you want to get across? who are the key influencers? Be authentic what does that mean for you? be engaging/entertaining what might that look like for you? pay forward combine channels which channels are best for what you want to achieve build networks join preexisting networks meet up IRL too

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