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MY IDEA IS
          GREAT!!




Mass media
MY IDEA IS             I like his idea!
          GREAT!!              What do you think?




Mass media            Social media
MY IDEA IS             I like his idea!
          GREAT!!              What do you think?




Mass media            Social media
RT
600,000                                                                                                                2,000,000
                                                                   522,802


450,000                                                                                                                1,500,000




300,000                                                                                                                1,000,000




150,000                                                                                                                 500,000


                                                                                                32,167 25,712
           2,675 1,823 2,172 1,171 1,738 10,246                               5,228      477
     0                                                                                                                           0
          WholeFoods Zappos    Woot     JetBlue   Dell    Threadless   Etsy   Starbucks Southwest Groupon   Pepsi



           WholeFoods Zappos     Woot       JetBlue      Dell    Threadless   Etsy    Starbucks Southwest Groupon        Pepsi

Twitter
          1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282           13,218      48,079
Followers
Incommin
              2,675     1,823     2,172     1,171     1,738    10,246 522,802       5,228       477           32,167      25,712
g Link

                                                                                                   by Backtweets on 2010/11/29
Learn → Feel → Buy   Feel → Learn → Buy




Buy → Learn → Feel   Buy → Feel → Learn
PR


            DM




Web




      SNS
2008/12/20
2008/7/14
            2008/12/20
(6.5   ) 20
          (135   )   (   )
:   @toru_saito
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実践ソーシャルメディア活用 ヒントと事例集 Ver1.3.0

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  • 10. 1. 300 2. 3.
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  • 14. MY IDEA IS GREAT!! Mass media
  • 15. MY IDEA IS I like his idea! GREAT!! What do you think? Mass media Social media
  • 16. MY IDEA IS I like his idea! GREAT!! What do you think? Mass media Social media
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  • 18. RT
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  • 24. 600,000 2,000,000 522,802 450,000 1,500,000 300,000 1,000,000 150,000 500,000 32,167 25,712 2,675 1,823 2,172 1,171 1,738 10,246 5,228 477 0 0 WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi Twitter 1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079 Followers Incommin 2,675 1,823 2,172 1,171 1,738 10,246 522,802 5,228 477 32,167 25,712 g Link by Backtweets on 2010/11/29
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  • 33. Learn → Feel → Buy Feel → Learn → Buy Buy → Learn → Feel Buy → Feel → Learn
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  • 41. PR DM Web SNS
  • 43. 2008/7/14 2008/12/20
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  • 50. (6.5 ) 20 (135 ) ( )
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  • 54. : @toru_saito : in the looop