Media landscape updater 2011

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Media landscape updater 2011

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  2. 2. 1. Media snapshot2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Radio advertising7. Online advertising
  3. 3. • Landscape• Media shares• Biggest players• Sectors• News
  4. 4. 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000 3,000,000,000 500,000,000 0 1,104,630,695 1 1,296,099,997 1,378,856,606 1,267,867,846 2 1,550,291,252 1,568,210,922 by 3%). 2009 1,795,466,091 3 2,252,390,912 2,319,615,364 1,749,557,807 2010 4 1,702,335,599 2,226,332,270 1,932,377,662 5 2,418,117,333 2011 2,434,411,424 1,723,087,025 6 2,208,733,440 2,230,662,500 1,167,487,654 7 1,475,902,129 1,519,585,966 1,150,998,783 8 1,355,338,094 1,396,982,651 1,902,118,715 9 2,239,536,676 2,268,105,266 2,291,803,603 2,681,584,949 10 2,595,193,728 2,310,570,480 2,501,304,160 11 2,462,388,122 1,965,840,548 2,050,958,424 12 decreased media budgets by 2% (overall media market increased YoY Media market faces economic slowdown. In November 2011 marketersSource: Kantar Media, ratecard expenditures
  5. 5. Television Radio MagazinesNewspapers Jan-Nov 2011 Jan-Nov 2010 Outdoor Jan-Nov 2009 Cinema 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Cinema Outdoor Newspapers Magazines Radio TelevisionJan-Nov 2011 639,030,267 1,134,740,882 1,673,895,036 2,594,139,008 2,847,635,216 13,510,904,410Jan-Nov 2010 593,668,213 1,091,021,517 1,696,697,187 2,297,631,090 2,223,328,453 13,779,288,081Jan-Nov 2009 415,701,778 1,133,933,800 1,724,358,972 2,251,573,463 1,890,451,933 10,979,946,415 TV is the strongest medium with share on the level of 60%, however in 4Q we observe negative dynamic of TV investments (In November -1,9% YoY). Radio notes the highest increase of expenditures (28%). Investments for Cinema, Outdoor and Newspapers are on the stable level. Free emissions, better placements, additional discounts may inflate ratecard growth. Source: Kantar Media, ratecard expenditures
  6. 6. By the end of November 2011, half of biggest advertisers decreased their mediainvestments. The biggest drop in terms of RC expenditures was noted byUnilever, and Nestle. The biggest increase of expenditures noted by Lidl andAflofarm. Source: Kantar Media
  7. 7. COMPUTER & AUDIO VIDEO100% HOUSEHOLD APPLIANCES, FURNITURE & DECORATION 4% HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES 5% 4% 5% 5% TRAVEL / TOURISM / HOTELS & RESTAURANTS 80% 6% 5% 6% 8% 6% CLOTHING & ACCESSORIES 7% 7% 7% LEISURE 7% 60% 7% 7% BEVERAGES & ALCOHOLS 6% 8% 8% AUTOMOTIVE 8% 10% 8% MEDIA, BOOKS, CDs AND DVDs 40% 10% OTHERS 9% 14% 13% FINANCIAL 12% 20% 9% RETAIL 11% HYGIENE & BEAUTY CARE 12% 14% 15% TELECOMS 0% 13% PHARMACEUTICAL PRODUCTS, MEDICINE 2009 FOOD 2010 Jan-Nov 2011 For the last three years top 3 sectors are: food, medicines and telecoms. Source: Kantar Media
  8. 8. Prognosis for 2012 areratheroptimistic, worldwidemedia market shallgrow faster than in2011.Polish media market isstill unknown – weestimate rather minorincrease – up to 5%(ratecard)
  9. 9. • Average Time Viewed• All time viewing• Commercial impact• Minutes sold• Nice to know• TVP – what’s new in 2012
  10. 10. 300280 2010 2011260240220200180160140120100 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 Average Time Viewed (in minutes) is at a slightly lower level than in the previous year. ATV is higher during the winter months what reflects traditional seasonality on Polish media market. Source: AGB Research Nielsen
  11. 11. 20% All 16-49 TVP1 TVP2 18% Polsat 16% TVN 14% TVP thematic (7) 12% Polsat thematic (11) 10% TVN thematic (10) AtMedia (52) 8% Discovery (8) 6% TVP3 4% TV4 2% TVN7 other cab/sat 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 We can observe decrease of shares of mainstream channels - TVN and Polsat. The increase of the share of thematic channels is caused by unattractive offer of big channels broadcast programming during winter months.TVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP SportPolsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport Extra Source: AGB Research NielsenTVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TVAt Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, ComedyCentral, Comedy Central Family, Czwórka Polskie Radio, Deutsche Welle, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, KinoPolska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TV5 Monde, TVS, Universal, Channel, Viacom Blink!, VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica, Polo TV, Rodin TV, SciFi Universam
  12. 12. All 16-49 TVP130% TVP2 Polsat25% TVN20% TVP thematic (7) Polsat thematic (11)15% TVN thematic (10)10% AtMedia (49) Discovery (7) 5% TVP3 TV4 0% 1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728293031323334353637383940414243444546474849505152 TVN7 Polsat nad TVN have the highest share among TV market. At Media is between TVP1 and TVP2.TVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP SportPolsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport ExtraTVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TVAt Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, ComedyCentral, Comedy Central Family, Czwórka Polskie Radio, Deutsche Welle, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, KinoPolska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TV5 Monde, TVS, Universal, Channel, Viacom Blink!, VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica, Polo TV, Rodin TV, SciFi Universam , Source: AGB Research Nielsen
  13. 13. Advertising Seconds sold - total market7,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 Week 42– highest sell out ever – 6,2 million seconds sold. The reason is progressing fragmentation of TV market (new thematic channels are being launched and monitored – e.g. Polo TV, Rodin TV and SCIFI Universal) Source: AGB Research Nielsen
  14. 14. Advertising Seconds sold - TVP200,000180,000160,000140,000120,000100,000 80,000 60,000 40,000 20,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 In the last quarter of 2011 TVP (TVP1 & TVP2) had less inventory than in the 3td one. It exceeded 90 000 seconds per week. In the end of the year intensity of campaigns falls, as usually. Source: AGB Research Nielsen
  15. 15. Advertising Seconds sold - TVN120,000100,000 80,000 60,000 40,000 20,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 Seconds sold is lower during the winter months what reflects traditional seasonality on Polish media market. The 4Q of 2011 was worse for TVN in comparison to the same period in previous years. That may be caused by crisis on the markets. Source: AGB Research Nielsen
  16. 16. Advertising Seconds Sold - Polsat140,000120,000100,000 80,000 60,000 40,000 20,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 Polsat increased their inventory to the sell out limit (which is 12 minutes per hour). There is no big disproportion between winter months and the rest of the year. Source: AGB Research Nielsen
  17. 17. Advertising Seconds Sold - AT Media4,000,0003,500,0003,000,0002,500,0002,000,0001,500,0001,000,000 500,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 2006 2007 2008 2009 2010 2011 At Media as a broker modifies their portfolio regularly. Currently it is less seconds per week then previous quarter (as usually during winter months). Source: AGB Research Nielsen
  18. 18. TNS OBOP is no longer register data provider for TVP. The contract expired on 31.12.2011Nielsen Audience Measurement- register providinguniform, homogeneous data to all the market. Since 1.01.2012TVP have used Nielsen’s data too.Thanks to this change the main obstacle in spot selection andprecise campaigns settlements have disappeared.
  19. 19. Since January every TV station accepts 16:9 format of copies.Some stations still broadcast 4:3 but they convert tapes bythemselves which is more comfortable for the client.
  20. 20. TAPE DELIVERIESSince January 2012 commercial spots can be delivered intwo ways:• Traditional emission tapes• The Internet:
  21. 21. EURO 2012 • The most important sport event in the history of Poland is going to be broadcasted only in TVP - Sparrings (Ferbuary- May 2012) - The Finals (8 June- 1 July 2012) - Additional programs, coverage , quiz shows, etc, • Broadcast in HD quality in TVP 1 and TVP2.
  22. 22. EURO 2012 • Individual sales offer for Euro 2012(which includes every break in each of 31 matches) • Purchase of these breaks is possible only by ratecard • Polish National Team matches - premium positions purchase only by auction • Purchase offer is going to appear at the beginning of 2012
  23. 23. • Investments• Seasonality• Players and sectors• Publishers
  24. 24. 5,000,000,000 Full Year Jan-Nov4,500,000,0004,000,000,0003,500,000,000 4,452,430,0983,000,000,000 4,402,244,708 4,268,034,044 3,994,328,277 3,975,932,4352,500,000,0002,000,000,0001,500,000,0001,000,000,000 500,000,000 0 2009 2010 2011 Advertisersof November 2011 advertisers invested over 7% more in comparison to By the end invested 10% more in press vs. Jan-June 2010, but bought only same period of 2010. Free emissions and beneficial 1% offers in 2009) the the 5% ads more by this period (it is still less by last than may cause ratecard growth, however it may not translate into increase of net expenditures. Source: Kantar Media
  25. 25. 500,000,000 45,000450,000,000 40,000400,000,000 35,000 Investments I - XII350,000,000 2009 30,000 Investments I - XII300,000,000 2010 25,000250,000,000 Investments I - XI 2011 20,000200,000,000 Insertions I - XII 15,000 2009150,000,000 Insertions I - XII 10,000 2010100,000,000 5,000 Insertions I - XI 2011 50,000,000 - - 1 2 3 4 5 6 7 8 9 10 11 12 Advertisers invested 10% more in press vs. Jan-June 2010, but bought Advertisers invested 7% more in press vs. Jan –Nov 2010, but bought only 5% ads more by this period (it is still less by 1% than in 2009) same number of ads by this period (it is still less by 2% than in 2009). Source: Kantar Media
  26. 26. 900,000,000 140,000800,000,000 120,000700,000,000 100,000600,000,000 80,000 Investments Jan-Nov500,000,000 2009400,000,000 60,000 Investments Jan-Nov300,000,000 40,000 2010200,000,000 20,000 Investments Jan-Nov100,000,000 2011 0 - Insertions Jan-Nov 2009 Insertions Jan-Nov 2010 Insertions Jan-Nov 2011 We observe significant increase of expenditures on Media, Books, CD’s, Hygiene & Beauty care and Financial sector. On the other hand Automotive sector, Retail and Food are rather pulling back from print media. Source: Kantar Media
  27. 27. 900,000,000 140000800,000,000 120000 Investments Jan-Nov700,000,000 2009 100000600,000,000 Investments Jan-Nov500,000,000 80000 2010400,000,000 60000 Investments Jan-Nov300,000,000 2011 40000200,000,000 Insertions Jan-Nov 20000 2009100,000,000 0 0 Insertions Jan-Nov 2010 Insertions Jan-Nov 2011 Agora is no1 Publisher, but it’s loosing its potential. Bauer increases its revenues even by 39%. Source: Kantar Media, M&MP
  28. 28. „. An old famous journal „Życie Warszawy” has been closed. „Życie Warszawy” was being issued from October 1944 till December 2011. From December 2011 it is available only as integral pages of Warsaw edition of „Rzeczpospolita”.
  29. 29. • From January the sales of e-newspapers will be monitored by Association of Press Control and Distribution (ZKDP).• It gives us the possibility to monitor sales of electronic publications for tablets.
  30. 30. • Investments• Seasonality• Market shares• Ad types
  31. 31. 2,000,000,000 Full Year Jan-Oct 20111,800,000,0001,600,000,0001,400,000,0001,200,000,0001,000,000,000 1,229,508,066 1,185,675,851 800,000,000 1,037,564,040 1,035,271,771 987,178,005 600,000,000 400,000,000 200,000,000 0 2009 2010 2011 By the end of November 2011 advertisers invested over 4% more in comparison to the same period of 2010 Source: Kantar Media
  32. 32. 130,000,000120,000,000110,000,000100,000,000 90,000,000 80,000,000 70,000,000 2009 2010 2011 60,000,000 50,000,000 40,000,000 1 2 3 4 5 6 7 8 9 10 11 12 We observe a typical seasonality of media expenditures, with peak months from March till June and from September till December. Source: Kantar Media
  33. 33. 2009 2010 Jan-Nov 2011 AMS AMS AMS STROER POLSKA STROER POLSKA STROER POLSKA 14% 15% 15% CITYBOARD CITYBOARD MEDIA 31% 31% 32% CITYBOARD MEDIA MEDIA 12% CLEAR CHANNEL 10% CLEAR CHANNEL 10% POLAND 10% POLAND 11% NEWS OUTDOOR NEWS OUTDOOR 16% CLEAR CHANNEL POLAND 14% 18% 19% POLAND POLAND Others 15% Others 27% OthersOutdoor market is consolidated. Over 85% of the market is held by 4biggest media owners.AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with27% share is on the second position. Source: Kantar Media
  34. 34. 700,000,000600,000,000 Jan-Sep 2009 Jan-Sep 2010 Jan-Nov 2011500,000,000400,000,000300,000,000200,000,000100,000,000 - Frontlight Citylight Billboard Backlight Investments on Billboards are decreasing, but we can also observe growth of expenditures on Citilights (by 16%). Investments on Frontlights and Backlights are on a stable level. Source: Kantar Media
  35. 35. In December the BMW company conducted the campaign of Mini on large-format net with the 3D element.
  36. 36. First in Poland VideoNet was prepared by CAM Media company. VideoNet with H&Mcampaign was exhibited in the days 19-22.XII, after the dusk, in the centre of Warsaw . http://vimeo.com/34034026
  37. 37. 700,000,000 Full Year Jan-Nov 2011600,000,000500,000,000 663,837,150 639,030,267400,000,000 593,668,213 481,186,101 415,701,778300,000,000200,000,000100,000,000 0 2009 2010 2011 Advertisers invested over 8% more till November 2011 in comparison to the same period 2010 (considering monitored players: NAM and Multikino). Source: Kantar Media
  38. 38. 100,000,000 90,000,000 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 2009 2010 2011 10,000,000 0 1 2 3 4 5 6 7 8 9 10 11 12 Advantageous November mainly because of strong Christmas offer like „Listy do M” Source: Kantar Media
  39. 39. CLOTHING & ACCESSORIES PHARMACEUTICAL PRODUCTS, MEDICINE100% HYGIENE & BEAUTY CARE 1% 3%90% 5% 8% 4% HOUSEHOLD APPLIANCES, FURNITURE & DECORATION 4% 4% RETAIL80% 5% 4% 4% 6% COMPUTER & AUDIO VIDEO 11% 7%70% 10% TRAVEL / TOURISM / HOTELS & RESTAURANTS 7% 8% 5%60% 8% OTHERS 8% 11% FINANCIAL50% 14% BEVERAGES & ALCOHOLS40% 16% 13% MEDIA, BOOKS, CDs AND DVDs 15%30% AUTOMOTIVE 17% 18%20% TELECOMS 21% FOOD10% 12% 14% LEISURE 0% Till November 2011 biggest sectors are Leisure, Food and Telecoms. Financial and Media sectors increase their shares, whereas Computer & Audio Video and Automotive sectors are rather in retreat. Source: Kantar Media
  40. 40. 2009 2010 Jan-Nov 2011 MULTIKINO MULTIKINO MULTIKINO NEW AGE NEW AGE NEW AGE 25% MEDIA 35% MEDIA 43% MEDIA75% 65% 57% Polish cinema market is very consolidated – there are only 2 media owners which are monitored (third biggest player - Kinads). Share of Multikino revenues constantly grows for the last couple of years. Source: Kantar Media
  41. 41. 45,000,000 Full Year Jan - Nov40,000,00035,000,00030,000,000 39,199,53025,000,000 37,497,421 36,177,765 34,930,829 34,677,75920,000,00015,000,00010,000,000 5,000,000 0 2009 2010 2011 Thanks to strong October decreasing tendency has been stopped Source: NAM
  42. 42. • Investments• Seasonality• Media owners• Media shares
  43. 43. Full Year Jan-Nov 20112,500,000,0002,000,000,000 2,847,635,216 2,478,233,145 2,223,328,4531,500,000,000 2,110,299,443 1,890,442,1991,000,000,000 500,000,000 0 2009 2010 2011 Radio market revenues increased by 28% till November 2011. We observe that in 4Q of 2011 the dynamic slows down as a result of economic slowdown. Source: Kantar Media
  44. 44. 340,000,000290,000,000240,000,000190,000,000140,000,000 90,000,000 2009 2010 2011 40,000,000 1 2 3 4 5 6 7 8 9 10 11 12 We observe a typical seasonality of media expenditures, with peak months from March till June and from September till December. Source: Kantar Media
  45. 45. 2009 GRUPA RMF 2010 GRUPA RMF Jan-Nov 2011 2% 7% 3% EUROZET 8% 2% EUROZET 10% GRUPA RMF GRUPA RADIOWA GRUPA RADIOWA EUROZET 13% 29% TIME 12% 33% TIME 39% 12% AGORA S.A. AGORA S.A. GRUPA RADIOWA 16% TIME 3% 20% POLSKIE RADIO POLSKIE RADIO AGORA S.A. 26% 25% 21% Others Others OthersRadio market is consolidated. About 98% of the market is held by 5biggest media owners.Group RMF has the highest revenues (39% of radio market in Poland).Next on the podium is Eurozet, however losses its share. Source: Kantar Media
  46. 46. 2009 2010 Jan-Nov 2011 RMF FM RMF FM RMF FM ZET ZET 25% 27% PR 3 33% ZET PR 3 47% 42% 49% PR 1 PR 3 PR 1 22% 21% Others Others 17% PR 1 1% 3% 2% 3% 3% 5%For the last years RMF FM and Zet have been the biggest radio stationson Polish market.An important role is played by radio packages like: DrapaczChmur, Package Złote Przeboje, RMF na Maxxxa and others. Source: Kantar Media
  47. 47. • PR- 3 raised prices of advertisements by about 6.6 % (Mon-Fri, 6:00-20:00)• In case of PR- 4 prices of advertisements grew about 21.4 %• PR- 1 raised prices of advertisements by about 1.1 %
  48. 48. 90,0% 80,0% Weekly reach 70,0% September - November 2011 60,0% Weekly reach September - November 50,0% 2010 40,0% 30,0% 20,0% 10,0% 0,0% RMF MAXXX ESKA Siec PR 1 PR 3 PR 4 ESKA ROCK Siec RMF Classic Classic PiN Radio PIN ZET Barometr Young SIEC PLUS ANTYRADIO Siec Audytorium 17 Drapacz Chmur Young Total Time TOK FM RMF FM ZET ROXY FM Pakiet Zlote Przeboje AGORA PLANETA FM RMF z KLASA CHILLI ZET RMF 3D Wawa ZET Barometr Drapacz Chmur ZET Barometr Plus Trojka Premium Pakiet Niezaleznych RMF na MAXXXa Drapacz Chmur Plus RMF and packages of the RMF Group remain the market leader. In comparison to the same period of 2010 a weekly reach of the Time stations (Eska Sieć, Eska Rock and Total Time) and Drapacz Chmur package grew. Biggest drop noted by Audytorium 17.*Source: Radio Track, wave: IX – XI 2010; IX – XI 2011; TG All 15+
  49. 49. PBS DGA conducted a research concerning Polish Internet users activity inInternet. Results are quite interesting as:- users still more often check their e-mail accounts and informationwebsites than social media websites- next in line of „online actions” are listening to music and watching online videos- Internet banking is getting more and more popular in Poland as it even appearedin top 6 of „online actions”. Source: PBS DGA and CBM Indicator
  50. 50. Age Gender Feature phone Multimedia phone Smartphone Total Male Female 11%55-64 7% 7% 52% 70% 8% 39% 75% 48% 61% 15%45-54 8% 11% 30% 12% 25% 17%35-44 16% 21% Total 20% Smartphone 29% Multimedia25-34 23% Feature phone 33% phone 31% 27%16-24 45% 26% 28% Newest Nielsen agency research concerning mobile phones shows that almost half (45%) of users aged 16-24 are owners of multimedia phones. This trend changes while users age raise as there’s a growth of smartphones share vs. multimedia phones in older users groups, especially 25-34 years old. Research also shows that there is a huge difference in possession of smartphones between genders (man are more likely to posses a smartphone). Source: Nielsen, Smartphone insights - Poland Q3 2011
  51. 51. Entertainment 45% News & Current Events 41% Search 39% Music 35% Banking/Online Trading/Financial Services 35% Games 32% Social Networking/Online Communities 31%Every third person uses Weather 28%smartphone to make online City Guides/Maps 25%trading, search and listen to Automotive 22%music. Business/Finance News 20% Portal Entry Page/Personalized Entry Page 19% Shopping/Auctions 19% Sports 18% Adult Content 17% Science/Technology 16%Almost 30% of visits concern Videos/Movies 15%banking, games or social Education/Careers 14%networking. Travel - Holiday/Commuting 10% Food/Dining 8% Health/Fitness 8% Lottery/Gambling 7%Almost half of smartphones users Property 4% None 1%visit websites with entertainment Other 1%and news. Source: Nielsen, Smartphone insights - Poland Q3 2011
  52. 52. Media Direction Group webpage:www.mediadirection.com.pl In case You have any further questions concerning Media Landscape Updater, please contact Andrzej Piskorek piskorek@mediadirection.com.pl

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