The document discusses how media messages, through news and entertainment media, present both challenges and opportunities for mission work. It notes that as technology spreads, so do local and global media messages. It provides examples of how media usage has grown dramatically in places like Africa in recent decades. The document argues that mission work should include media awareness, critiquing media messages to uncover underlying worldview themes around issues like reality, humanity, knowledge, morality, and humanity's deepest needs. Engaging with media messages can help explore both points of contact and tension between perspectives. It concludes by asking how learning to engage missiologically with media could help in specific contexts.