Mobile marketing is all people can talk about these days. By 2014, there will be more mobile internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics. This will allow you be better educated and do whats best for you and your customers.

1. Customized Solutions to Fit Your Needs.
THE MOBILE WORLD: WHAT IT MEANS
TO YOUR MARKETING
We Can.

2. Todays Chat
• Welcome
• New Business
• Why Mobile?
• Driving Traffic – QR Codes
• Mistakes

3. Lets Tell A Story
So You Have A New Business!

4. Open For Business…

5. New Business Checklist

6. Are You Forgetting Something?

7. Mobile – Really?

8. Okay Lets Think
Like your…

9. Who Are they?

10. What Are They Looking For?

11. Digging Deeper

12. Are They Really?

13. Let Me Get This Straight
Four out of five US smartphone owners, use phone to help with
shopping, according to Google/Ipsos (April 2011). A survey of 5013
US smartphone owners found:
 79 percent use a smartphone to help with shopping and 70 percent use
phone in store.
 Of those: 54 percent located a retailer; 49 percent compare prices to help
decide; 34 percent search in-store inventory; 44 percent read reviews and
product info; 46 percent called a retailer; 40 percent looked for promotions
and discounts; 28 percent used a discount coupon on phone.
 74 percent of smartphone shoppers have made purchase following
research on phone.
 Of those: 76 percent purchased in store; 59 percent purchased on their
PCs; 35 percent purchased on their smartphones; 27 percent purchased
via a mobile site; 22 percent purchased through a mobile app.
 The average annual spend on mobile purchases was US$300.

14. Deep Breath

15. So What Now?
Are you telling me I need a
DESKTOP website and
a MOBILE site?
YES!

16. Why? Increased Reach

17. People Want What Mobile Has!
 Find Directions
 Access Information
 Share Knowledge
 Capture Data
 Get Answers
 Entertain
 Educate
 Video
 Order Lunch
 Enter a Contest

18. Products and Services

19. Where Does Mobile Fit?
• Shipping Containers
• Point-of-Sale Packaging
• In-Store Displays
• Shelf packaging
• Window packaging
• Gift & Promotional Packaging
• Signage, Case Cards, Headers

20. How Do You Reach Your
Customers After Hours?
10+
10+
10+
11+
11+
8+
5
65 Hours Open
168 Hr/Wk
103 Hrs Wasted

21. QR Codes

22. What Are QR Codes?
http://youtu.be/HQFwNAgL0Ik

23. Doing It Wrong
http://www.youtube.com/watch?v=V2rVYvylvZc

24. But Before You Dive Right In

25. Mobile Friendly is CRITICAL and Not EASY…
Don’t Make These Mistakes

26. Mobile Mistakes to Avoid
 Not optimizing your site for mobile browsers.
 Doing too much in a mobile experience – snack sized.
 Not collecting information, [make it a fair trade].
 Not promoting access to mobile in a visible location.
 Delivering the same content as from the printed material.
 Not offering share links and social media engagement.
 No contact information - not tracking responses

27. Track Your Progress
It is key to track your
mobile marketing efforts
•Device Type
•Scan Location
•Page Traffic
•Mapping
•Viral Stats
•Date/Time

28. Overall Marketing Strategy?

29. Questions?
tomc@hcmiller.com
@tommytrc
920-965-9722