Beyond Numbers Gatekeeper Effects And Just In Time Publishing Presentation

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  • Beyond Numbers Gatekeeper Effects And Just In Time Publishing Presentation

    1. 1. Beyond Numbers: Gatekeeper Effects and Just-in-Time Publishing Karl Fogel [email_address]
    2. 6. Yes, it's kind of big.
    3. 7. Yes, it's kind of big. How big?
    4. 8. Length: 8 ⅓ ft Depth: 5 ft Height: 5 ft
    5. 9. Length: 8 ⅓ ft Depth: 5 ft Height: 5 ft $300-$1000 sq/ft
    6. 10. Length: 8 ⅓ ft Depth: 5 ft Height: 5 ft $300-$1000 sq/ft -> $30,000.00
    7. 11. Length: 8 ⅓ ft Depth: 5 ft Height: 5 ft $300-$1000 sq/ft -> $30,000.00 $3.50 (= 350 pages @ 1¢) ~10 min/book = 48 books/day
    8. 12. Length: 8 ⅓ ft Depth: 5 ft Height: 5 ft $300-$1000 sq/ft -> $30,000.00 $3.50 (= 350 pages @ 1¢) ~10 min/book = 48 books/day -> 12,480 books/year
    9. 13. Length: 8 ⅓ ft Depth: 5 ft Height: 5 ft $300-$1000 sq/ft -> $40,000.00 $3.50 (= 350 pages @ 1¢) ~10 min/book = 48 books/day -> 12,480 books/year -> $6.50 space cost
    10. 14. Length: 8 ⅓ ft Depth: 5 ft Height: 5 ft $300-$1000 sq/ft -> $30,000.00 $3.50 (= 350 pages @ 1¢) ~10 min/book = 48 books/day -> 12,480 books/year -> $6.50 space cost -> $3.50 materials costs
    11. 15. Length: 8 ⅓ ft Depth: 5 ft Height: 5 ft $300-$1000 sq/ft -> $40,000.00 $3.50 (= 350 pages @ 1¢) ~10 min/book = 48 books/day -> 12,480 books/year -> $6.50 space cost -> $3.50 materials costs
    12. 16. Length: 8 ⅓ ft Depth: 5 ft Height: 5 ft $300-$1000 sq/ft -> $40,000.00 $3.50 (= 350 pages @ 1¢) ~10 min/book = 48 books/day -> 12,480 books/year -> $6.50 space cost -> $3.50 materials costs appx $10.00 base cost
    13. 17. Same Costs, Different Dynamics <ul><li>Higher base means lower incidentals </li></ul><ul><li>Real - time market information </li></ul><ul><li>Sensitive to customer preferences </li></ul><ul><li>Reader-author, reader-reader participation </li></ul>
    14. 18. Same Costs, Different Dynamics <ul><li>Higher base means lower incidentals </li></ul><ul><ul><li>“ YALO” </li></ul></ul><ul><li>Real - time market information </li></ul><ul><li>Sensitive to customer preferences </li></ul><ul><li>Reader-author, reader-reader participation </li></ul>
    15. 19. Same Costs, Different Dynamics <ul><li>Higher base means lower incidentals </li></ul><ul><li>Real -time market information </li></ul><ul><ul><li>Print two, they're small! </li></ul></ul><ul><ul><li>Anticipate demand during idle time </li></ul></ul><ul><ul><li>Sell market information to large-scale publishers </li></ul></ul><ul><ul><li>Used bookstores become the norm </li></ul></ul><ul><li>Sensitive to customer preferences </li></ul><ul><li>Reader-author, reader-reader participation </li></ul>
    16. 20. Same Costs, Different Dynamics <ul><li>Higher base means lower incidentals </li></ul><ul><li>Real -time market information </li></ul><ul><ul><li>Print two, they're small! </li></ul></ul><ul><ul><li>Anticipate demand during idle time </li></ul></ul><ul><ul><li>Sell market information to large-scale publishers </li></ul></ul><ul><ul><ul><li>Be a large-scale publisher </li></ul></ul></ul><ul><ul><li>Used bookstores become the norm </li></ul></ul><ul><li>Sensitive to customer preferences </li></ul><ul><li>Reader-author, reader-reader participation </li></ul>
    17. 21. Same Costs, Different Dynamics <ul><li>Higher base means lower incidentals </li></ul><ul><li>Real-time market information </li></ul><ul><li>Sensitive to customer preferences </li></ul><ul><ul><li>Get it in the font you want. </li></ul></ul><ul><ul><li>Get it at the quality you want. </li></ul></ul><ul><ul><li>“ Staff Picks” -> “Customer Picks” </li></ul></ul><ul><li>Reader-author, reader-reader participation </li></ul>
    18. 22. Same Costs, Different Dynamics <ul><li>Higher base means lower incidentals </li></ul><ul><li>Real-time market information </li></ul><ul><li>Sensitive to customer preferences </li></ul><ul><li>Reader-author, reader-reader participation </li></ul><ul><ul><li>Fan fiction </li></ul></ul><ul><ul><li>Translations </li></ul></ul><ul><ul><li>Grass-roots anthologization </li></ul></ul><ul><ul><li>Abridgements (authorized and unauthorized) </li></ul></ul><ul><ul><li>Handicapped access that tracks reality </li></ul></ul>
    19. 23. Economic Models <ul><li>Look at the first 100 years of printing... </li></ul><ul><li>...then subtract the problems: </li></ul><ul><ul><li>the Net defeats plagiarism </li></ul></ul><ul><ul><li>the Net promotes reliability </li></ul></ul><ul><li>Information is better than control </li></ul><ul><li>“ Free” is a platform for selling authenticity </li></ul>
    20. 24. http://www.questioncopyright.org/author_approved_mark The “Author-Approved” Mark
    21. 25. http://www.questioncopyright.org/author_approved_mark The “Author-Approved” Mark ©
    22. 26. http://www.questioncopyright.org/author_approved_mark The “Author-Approved” Mark (C)
    23. 27. http://www.questioncopyright.org/author_approved_mark The “Author-Approved” Mark [a]
    24. 28. http://www.questioncopyright.org/author_approved_mark The “Author-Approved” Mark
    25. 29. http://www.questioncopyright.org/author_approved_mark The “Author-Approved” Mark Mark Helprin . ©
    26. 30. http://www.questioncopyright.org/author_approved_mark The “Author-Approved” Mark Mark Helprin
    27. 31. http://www.questioncopyright.org/author_approved_mark The “Author-Approved” Mark Mark Helprin Subscribers Wang Ling Madeleine Smith Joe Orton Greg Hudson Marie Fitzpatrick Daniel Stenberg Amy Pilato Kevin Pilch-Bisson Philip Martin Justin Erenkrantz Garrett Rooney Blair Zajac Karen Underhill Nuutti Kotivuori Isabel Ringing Jim Blandy Frances Collins The Ford Foundation Greg Hudson Brian W. Fitzpatrick Daniel Stenberg C. Michael Pilato Philip Martin Justin Erenkrantz Garrett Rooney Blair Zajac Sander Striker Nuutti Kotivuori David Kimdon Shirley Yujest Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc...
    28. 32. http://www.questioncopyright.org/balanced_buyout The Balanced Buyout System
    29. 33. http://www.questioncopyright.org/balanced_buyout The Balanced Buyout System V A L U E C O N T R O L   . . . . . . . . . . . . . . . . . . .
    30. 34. http://www.questioncopyright.org/balanced_buyout The Balanced Buyout System V A L U E C O N T R O L   . . . . . . . . . . . . . . . . . . .
    31. 35. http://www.questioncopyright.org/balanced_buyout The Balanced Buyout System V A L U E C O N T R O L   . . . . . . . . . . . . . . . . . . .
    32. 36. http://www.questioncopyright.org/balanced_buyout The Balanced Buyout System V A L U E C O N T R O L   . . . . . . . . . . . . . . . . . . .
    33. 37. http://www.questioncopyright.org/promise#threshold_pledge The Threshold Pledge System
    34. 38. http://www.questioncopyright.org/promise#threshold_pledge The Threshold Pledge System fundable.org pledgebank.com propagateltd.com digitalartauction.com micropledge.com
    35. 39. http://www.questioncopyright.org/promise#threshold_pledge The Threshold Pledge System fundable.org pledgebank.com propagateltd.com digitalartauction.com micropledge.com strayform.com
    36. 40. http://www.questioncopyright.org/promise#threshold_pledge The Threshold Pledge System
    37. 41. What are publishers?
    38. 42. What are publishers? endorsing authorities
    39. 43. What are publishers? endorsing authorities authenticity providers
    40. 44. http://www.questioncopyright.org/author_approved_mark The “Author-Approved” Mark Mark Helprin Subscribers Wang Ling Madeleine Smith Joe Orton Greg Hudson Marie Fitzpatrick Daniel Stenberg Amy Pilato Kevin Pilch-Bisson Philip Martin Justin Erenkrantz Garrett Rooney Blair Zajac Karen Underhill Nuutti Kotivuori Isabel Ringing Jim Blandy Frances Collins The Ford Foundation Greg Hudson Brian W. Fitzpatrick Daniel Stenberg C. Michael Pilato Philip Martin Justin Erenkrantz Garrett Rooney Blair Zajac Sander Striker Nuutti Kotivuori David Kimdon Shirley Yujest Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc... Etc, etc, etc...
    41. 45. Attribution Conventions copyright ≠ trademark copyright violation ≠ plagiarism
    42. 46. More Fries With That... <ul><li>Version control, snapshots </li></ul><ul><ul><li>worldwidelexicon.org </li></ul></ul><ul><li>Panning for gold in fan fiction </li></ul><ul><ul><li>Christopher Tolkien's missed opportunity </li></ul></ul><ul><li>Don't manufacture... </li></ul><ul><li>...harvest instead! </li></ul>
    43. 47. Volunteer Translation: A Case Study
    44. 48. producingoss.com “ Producing Open Source Software”
    45. 49. producingoss.com “ Producing Open Source Software” Open Licence -> Open Community
    46. 58. Optimize For Participation <ul><li>Make it easy and they will come </li></ul><ul><li>Ensure accurate attribution </li></ul><ul><ul><li>No monopolies on content </li></ul></ul><ul><ul><li>Exclusive monopoly on attribution </li></ul></ul><ul><li>Consensus vs divergence </li></ul>You can do this much better than I did it...
    47. 67. Andy Oram [email_address] http://www.oreillynet.com/pub/au/36
    48. 68. Survey: Why do people contribute information for free?
    49. 69. Eight Reasons for Helping <ul><ul><li>Self- </li></ul></ul><ul><ul><li>centered </li></ul></ul><ul><ul><li>Fun </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>building </li></ul></ul><ul><ul><li>Personal growth </li></ul></ul><ul><ul><li>Reputation building </li></ul></ul><ul><ul><li>Informal support (maybe) </li></ul></ul><ul><ul><li>The enjoyment of writing </li></ul></ul><ul><ul><li>Thrills </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Mutual aid </li></ul></ul><ul><ul><li>Gratitude </li></ul></ul><ul><ul><li>Informal support (maybe) </li></ul></ul>
    50. 70. What Reasons Are Most Important?
    51. 71. Number of Ratings for Each Reason
    52. 72. Lessons From Survey <ul><li>People are generous and altruistic </li></ul><ul><li>Community-building is the prime motivation </li></ul><ul><li>Reputation is also important </li></ul>
    53. 73. Suggestions for Increasing Participation <ul><li>Don't get in the way of people's natural urge to help others </li></ul><ul><li>Consider stronger reputation systems, which might encourage participation by the most knowledgeable members of the community </li></ul>
    54. 74. Study: How effective are online forums?
    55. 75. How Many Questions Were Answered? <ul><ul><li>Unanswered </li></ul></ul>7 <ul><ul><li>Unanswered </li></ul></ul><ul><ul><li>Fedora Linux </li></ul></ul>7 7 <ul><ul><li>Ubuntu Linux </li></ul></ul>5 9 <ul><ul><li>Perl </li></ul></ul>7 7 <ul><ul><li>Rails </li></ul></ul><ul><ul><li>Unanswered </li></ul></ul><ul><ul><li>Ubuntu Linux </li></ul></ul><ul><ul><li>Answered </li></ul></ul>7
    56. 76. Are the Forums Effective?
    57. 77. Responses to Each Question (Linux) Answered Unanswered
    58. 78. Lessons From Study <ul><li>Only half of mailing list questions receive successful answers </li></ul><ul><li>Respondents don't invest much effort </li></ul><ul><li>Many people come with insufficient background, and the lists do not provide them with this background </li></ul>
    59. 79. General Lessons <ul><li>The community can't do it alone </li></ul><ul><li>Professional, formal material and informal help forums can be a powerful combination, complementing each other </li></ul><ul><li>Effort always proportional to return </li></ul>
    60. 81. Beyond Numbers: Gatekeeper Effects and Just-in-Time Publishing Karl Fogel [email_address]

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