Creating Killer Blog Content that Builds Your Business Can Be Fast & Easy
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Sure, there are plenty of places you can get free or nearly free content. But if you’re using your blog to market yourself and your business, crappy articles and a constant parade of guest posts are going to hurt far more than they help. This WordCamp Raleigh presentation talked about how to quickly and easily create compelling, quality content that turns prospects into customers and clients. We’ll cover how to write titles that “had them at hello,” painless ways to write posts that highlight your expertise, and even a few secrets from the copywriting world that get visitors' attention and keep them coming back for more.
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Creating Killer Blog Content that Builds Your Business Can Be Fast & Easy
- 1. Creating Fast, Business-Building Content for Your Blog Tracy Needham Copywriter & Marketing Coach Compelling Communications, LLC @TracyNeedham www.compellingmarketingblog.com
- 2. Lots of Ways to Get FAST Content…
- 3. Blog Content Can Help Build Your Business By… Know, Like & Trust (KLT) Factor 68% of people said they'd be more likely to trust a company if the message is coming from “a person like me”
- 5. Including keywords to attract search engine traffic
- 6. Re-publishing posts on article sites
- 8. Becoming a resource & demonstrating your expertise
- 10. Setting you apart from the pack
- 14. Make comments as (asides)
- 15. Include stories and mentions of your life
- 16. Create videosBut above all…be REAL. Photo source: Thomas Hawk on FlickrCreative Commons Attribution Share-Alike 2.0 Generic license
- 18. Problem you resolved for someone
- 20. Quick book review or summary
- 22. Pieces of other content you’ve already created
- 23. Your thoughts on a Twitter trending topic
- 24. Audio recordings
- 26. Hate to Write? Free conference lines Audacity Hire a transcriber from Odesk, etc Google Voice Photo Source: Ana Santos on Flickr Attribution NoDerivs 2.0 Generic Creative Commons License
- 27. What About Promoting Your Biz?
- 29. Services/Products page or link to
- 30. Free report for subscribing
- 34. Address a specific audience
- 35. Imply there’s a specific solution to pique their curiosity –Use “These” Use numbers
- 36. Killer Blog Titles For ideas… Flip through a magazine--National Enquirer, Cosmo Visit sites such as HuffingtonPost.com Tried-and-true template such as… “how to….” “# of ways/steps/secrets”
- 37. Remember… You’re writing for humans…not spiders!
- 39. Keeping in mind what’s most important to THEM
- 40. Stories they can relate to
- 41. Familiar metaphors and references
- 44. Consultantese
- 45. Expert speak
- 47. 16 Dominant Emotions to Trigger Powerful Copy!
- 48. Today, We Covered… 13 ways blog content can help attract and convert more prospects to clients and customers The 3 essential elements of killer content 10 ways to create good, relatively fast content 3 key tips from sales copywriting to make your blog writing more effective
- 49. Questions? Contact Me… Tracy Needham Copywriter & Marketing Coach Compelling Communications, LLC 919.829.1539 tracy@compellingcomm.com www.compellingcomm.com www.compellingmarketingblog.com @TracyNeedham
Editor's Notes
- How content can help buildElements of killer contentGood, relatively fast contentSome key tips from copywriting to make your blog writing more effective
- But fast content may not be good content… and you need good content to create a good impression and convince people to buy from youThen there are options that are OK, in small quantities. But too many guest posts and links to other’s posts undermine your credibility.
- Attribution-ShareAlike 2.0 Generic People buy from people, not companiesEPW post
- ?s they ask—email, FAQChiro marketing session, a copy review for nutritionist Short themed lists or long bookmark-worthy resource lists – favorite plug-ins60 second book reviewDone this with gems from WP meetup…did a series of posts last year from various conferences/seminars – each session a postCould also just post your comment on your blog w/ a linkbackEbooks, presentations, articlesInterview with Gary Vee I need to post
- Could also just post your comment on your blog w/ a linkbackEbooks, presentations, articlesInterview with Gary Vee I need to postCan use other’s videos but be sure to give credit
- 1500 visitors from this video I didn’t even create
- Can use free conference call lines or Audacity to record contentThen hire a transcriptionist some place like OdeskOr use Google Voice—3 min voice mails that are transcribed & emailed to you
- Mostly focus on giving content with a little obvious promotion. Subtle promotion is a better route.
- 10 secs to get their attention, less depending on where they see your title at…Don’t be too clever…straightforward is good
- The title has to capture people’s attention, keywords should be a secondary consideration…at least for the first week after the post is published.
- Translate what you want to say into the wordsyour prospect or client would use…
- CredibilityLikabilityRemember…people buy from people, not companies & generally skeptical Contact Us: Yes, credibility. See if you’re a “real” business. Good time to call or email may be.MUST have company name, street address, phone, and email listed. privacy, get a UPS box or rent a virtual office. Or look sketchy. And more people check than you think.contact form Some people just won’t do it. slightest internet breeze seems to break the forms and then no one can reach you at all. much contact information and as many ways for them to contact you as possible.SALESTrustworthinessworkhorse of site each product or service should have its own sales page. usually the weakest link in a website–offering a paragraph or two of information and a price or “contact us” for more information.
- Source: Clayton Makepeace