The document discusses influencer marketing strategies for brands. It notes that most brands have realized it is more authentic to partner with influencers than run social media ads. The author provides two strategies for finding the perfect influencer partner: 1) research your audience by talking to fans to understand their interests and behaviors, and 2) define your goals and budget to set realistic expectations for an influencer campaign. The document stresses that influencer marketing takes time, planning, and a willingness to learn from mistakes.