So, you’ve decided to take the plunge and collaborate with influencers. Kudos! Now comes the more important part: shortlisting influencers, contacting them, interacting with them, and finally, establishing a genuine relationship, not just a collaboration, with them. Sounds like a lot? Well, we’re here to help you make sure it isn’t.

1. 7 Things to Keep in Mind when
Working with Influencers
By Facall

2. So, you’ve decided to take the plunge and collaborate
with influencers. Kudos! Now comes the more important
part: shortlisting influencers, contacting them, interacting
with them, and finally, establishing a genuine relationship,
not just a collaboration, with them. Sounds like a lot?
Well, we’re here to help you make sure it isn’t.

3. Here are 7 tips for working with YouTube
influencers and content creators:

4. 1. Shortlisting Influencers
The most important step, one that will dictate the
outcome of your collaboration, is to find the right
influencer. With the number of influencers dominating the
digital space today, it can be challenging to find one that
works for your brand. Having a lot of followers isn’t
always the best indicator of success rate. Generally,
micro-influencers (5k-100k followers) have been
observed to have a better engagement rate.
In addition to that, it is also important that the vision and
ethos of your influencer match those of your brand.
Consider them as an extended marketing team, and if it
feels right, you have already crossed the first barrier.

5. 2. Establishing Contact
One of the first things to decide when considering
influencer marketing is whether to contact them directly
or go through an influencer marketing agency. Some
brands may consider outsourcing this to an agency, but if
you want to be more hands-on, you can consider doing it
yourself, maybe with the help of an in-house marketing
team. Thanks to Fancall, there is a simple way for you to
contact YouTube influencers without the endless waiting
period and delays in communication. Fancall lets you
connect with YouTube influencers directly via video calls.
This translates to efficient, quick, and clear-cut
communication.

6. 3. Homework
Now, it’s time to see just how good your shortlisted
influencers are at ‘influencing’ their audience. Yes, it’s
about more than just followers and likes (remember, they
can be paid numbers). Don’t be taken in solely by the
number of comments. Check for bot comments – for
example, if someone comments the same text or link
repeatedly, it’s likely a bot account.
If an influencer has a blog, a good sign is a Domain
Authority (DA) number around 30.

7. 4. Selecting the Right Channels
Remember, not every influencer will have the same
number of followers across all platforms. So, it’s
important to decide which channels you’re going to use
before you decide to collaborate with your influencer.
Instagram is a great choice for influencer marketing, but
it depends on your consumers and the platform they use
most. Besides Instagram, YouTube, Facebook, Twitter,
LinkedIn, and Pinterest also seem to work for several
brands.

8. 5. Define your Goals
Before you start building a campaign, identify what you
are expecting from your collaboration. Do you wish to
improve brand awareness or increase sales? Each goal
will have a different approach. Define your goals before
you select your influencers to maximize your success
rate.

9. 6. Grow your Relationship
It is no secret that influencer marketing can make or
break a brand. Which is why influencers are often the
recipients of a volley of presents or offers from all kinds
of brands – big as well as small. Remember, brands that
pay are often brands that can play. If you decide to send
your product(s) as a gift, the influencer isn’t obligated to
promote them.
It is a good idea to take some time and effort to establish
a genuine long-term relationship with your influencers –
essentially, to build a community providing mutual
support. The genuineness of your relationship is often
reflected in your campaign.

10. 7. Evaluate
Done with the campaign? Your work isn’t over yet. It’s
now time to run the numbers and find out what, and who,
is working for you and what isn’t. The most successful
influencer marketing campaigns are those that are
planned thoroughly and well in advance. Do your
homework and go the extra mile. The result will be worth
it.

11. Contact us @
Web: https://www.fancall.in/
Email: info@fancall.in
Phone: 8866686666
Fancall on Google Play Store
Fancall on App Store

12. Thankyou !!!