Online marketing for business can be a hard art to master if you don't know where to start. this presentation was made at a Deloitte Canberra Business point presentation in Canberra with the aim to get business owners thinking about their own online marketing.

2. “We don’t surf the
web anymore –
we poke it”

3. Vocabulary 2.0
Then (1.0) Now (2.0)
Surf > Subscribe
One way > Two-way (+)
Transactions > Relationships
Contact > Book
Read > Create
Forward > Share
Outbound > Inbound

6. Your online marketing strategy

7. Talk to your customers
online just like you talk
to them offline.

8. Online marketing is not free – You get what you pay for.

9. Great design and photography get
noticed online

10. A content management system can
prolong life after handover

11. Put Google to work for you
– List with Google local business
– Get found with google maps
– Promote your business using adwords
– Track your success with Google analytics
– Stay in touch with google alerts
– Optimise your site with Google
webmaster tools

12. Don’t
get
ripped
off with
hosting
and
domain
names
www.mywebname.com.au

13. Don’t email
market from
your inbox
www.Verticalresponse.com
www.Campaigmonitor.com

14. Social media = message + audience

15. Have a call to action – don’t be an
information charity

16. Web Developer Panel
Steven DeCosta
James Wilson
Ken Ong

17. Need? use
www.threesides.com.au/blog