The document discusses online marketing strategies for businesses. It covers various areas of "online real estate" including Google search, images, video, apps, maps, and display advertising. It also discusses branding opportunities through remarketing and keeping businesses top of mind. Three must-haves for 2014 are mentioned: having a mobile optimized website, using email marketing, and using Google+ for social media marketing. The presentation aims to teach businesses how to improve their online presence and rankings through various Google tools and strategies.

1. Covering Your Bases Online

2. Online marketing guys
Turnkey digital agency (specialized SEM)
Position 1 website in Google for Online Marketing Company
Member and Google Partner
R1.8 million in Google Advertising Budgets
60+ clients locally and internationally
3100+ keywords on the first page of Google

3. What will I learn today?
• The Google "online real estate” available
• Free branding opportunity
• Top of mind and draw visitors back to your website
• 3 things you must have in place for 2014 and beyond

4. Online real estate – Google search

5. Online real estate – Google image search

6. Online real estate – Google video search

7. Online real estate – Google apps

8. Online real estate – Google maps

9. Online real estate – Google earth

10. Online real estate – Google display

11. Online real estate – Google display

12. Online real estate – Youtube

13. Online real estate – Youtube trends

14. Online real estate – Youtube

15. Branding opportunity

16. Branding opportunity

17. Top of mind - Remarketing

18. Top of mind - Remarketing

19. 3 must haves for 2014
1. Mobile optimized website

20. 3 must haves for 2014
1. Mobile optimized website

21. Why mobile?
1. A poor mobile experience will have you penalized in
the search engines
2. If visitors battle to navigate they won’t come back –
will ruin your brand
3. If you are thinking any social or email marketing then
know that more than 50% of traffic will come from a
mobile device (wasted money and time)

22. 3 must haves for 2014
1. Mobile optimized website
2. Email Marketing

23. Email marketing

24. 3 must haves for 2014
1. Mobile optimized website
2. Email Marketing
3. Google+

25. Google+
1. Second largest social network in the world – 500k+ users
2. Google+ integrates with Google Local/Maps
3. It’s promoted by the biggest tech platform on the planet
4. Everything you post on Google+ is indexed – Huge SEO value
5. Authorship allows you to link content to your domain
6. Your brand can join different communities and not just let
people find you
7. You can promote posts through advertising

26. Google+ Power

27. Google+ Power

28. Google+ Power

29. Thank You
Click our social profiles below
Craig Hoggins
Founder & MD
Office: +27 21 910 4437
Cell: +27 84 608 3289
Fax: 086 568 3662
Email: craig@onlinemarketingguys.co.za