The document discusses strategies for building an online presence. It explains that digital marketing utilizes websites and social media to promote products online. It then outlines various tactics for creating an online presence like using social media platforms, email marketing, building a website, search engine optimization, online advertising and more. The document stresses that an online presence is important for brand awareness, reputation and visibility. It also provides tips for maintaining and improving an online presence over time through engagement and relationships.

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Online Presence
Topic: Digital Marketing & Online Presence
June 2021

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What is Digital Marketing?
Digital marketing is an art of selling the product and services through online. To make
it simple, it is the one which uses the website and social media platform to
communicate with its customers.
The term digital marketing was first used in the year 1990 in web 1.0. (Now web 3.0).
Digital marketing is a broad term, because it uses various digital channels and
methods to promote the product through internet and it also uses electronic devices
like mobiles, TV’s and personal computers for the purpose of promotion.

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Growth of Digital Marketing in India
Digital advertising in 2019 witnessed a 27% increase from 2020 to reach
Rs.17,000 crore, where the overall advertising growth was 9.4%. The
digital marketing industry has shown an enormous growth and revenue.
In 2021, India has around 700 million internet users, and the numbers
are expected to grow to over 970 million users by 2025.

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How is DM useful for a Business?
Low Cost: Digital marketing makes this easy for them because it is considered as a cheapest way to
market their products.
Tracking the Results: Every type of campaign has tracking system. For example, SEO has Google
analytics.
Targeting the Ideal Customers: Through digital marketing a company can target on specific age
group of people, also it can target specific geography and many more options are given in this platform.
Return on Investment (ROI): Digital marketing is considered as a best way to market the products.

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Online Presence
An online presence can be defined by how easy it is to find
your personal profile, brand or company information online.
It's important to build your brand's reputation, increasing
brand awareness, and providing visibility to your products
or services, when users are searching for related keywords
in search engine.

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Create a Strong Online Presence
The key is to create your online presence, your
own personal web site or blog, or by becoming
part of a community or forum that matches.

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An ever-changing online environment
New trends, technologies, expectations, etc., demand that client’s
website must be interactive and constantly updated. Customers want to
see new information, news, reviews, products and services, success
stories, blog entries, press releases, pictures and many more.
Google ranking systems (Algorithms) are designed to do just that: sort
through hundreds of billions of webpages in our Search index, to find the
most relevant, useful results in a fraction of a second, and present them
in a way that helps you find what you’re looking for.

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How to Improve Your Online Presence?
Build a Network and promote your Brand:
One of the best ways to build your online presence is to create and build a
network for meaningful business connection. Think of customers as individuals,
not numbers. Expand your business with the basic principles of networking.
This is just a guideline; project may have needs that are not addressed here.
Whether you are just trying to get more exposure online, connect with your fans
or customers, or improve your online reputation, social networking profiles are the
way to go.

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Email Contacts
Create a business email Identity, for example
vasanth@kedige.com. Buy a domain name and get a
personalized User ID.
Generate an email list, and send out unique case studies or
behind-the-scenes information. An email list will enable you
to engage with current and potential customers on a daily,
weekly, or monthly basis.

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Social Media
It's very important to establish your brand and business presence.
Social media has become an integral part of today’s marketing
landscape. Create a profile on Twitter, Instagram, Facebook,
LinkedIn etc. to grow your audience and network. Use social
media platforms to connect directly with your consumers.
Being on social media is much necessary in this day and new age.
Plus, social media is a great way to build your credibility and
reputation to showcase your brand.

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Top highest paid Indian celebs for Social Posts.
Celebrities use social media to not just talk to their fans but also to promote many
brands through various social media platforms and they also get paid in crores of
rupees for these posts.
• Indian cricket team skipper Virat Kohli is only the second Indian to earn big bucks
through social media. Virat has 94.6 million followers on Instagram and that is
why he is paid around Rs 1.35 crore fees for sharing a single sponsored post.
• Alia Bhatt also enjoys a good fan following on social media. She has 42 million
followers on Instagram and charges Rs 1 crore for one of her promotional posts.
• Shahrukh Khan has 24.1 million followers on Instagram. He charges
Rs 80 lakh - Rs 1 crore for his promotional posts.

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WhatsApp Business
WhatsApp Business is a free to download app, that was built with
the small business owner in mind. Create a catalogue to showcase
your products and services. Connect with your customers easily
by using tools to automate, sort and quickly respond to messages.
WhatsApp can also help medium and large businesses to provide
customer support and deliver important notifications to the
customers.

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YouTube channel
Create a YouTube channel to grow your brand and earn Money.
You can moderate, comments, schedule videos, and publish to
Facebook, Instagram and Twitter.
Benefits of YouTube for Your Business
• Posting on YouTube will help People find you on Google
• YouTube will Expose You to a huge audience
• Acquire qualified Organic traffic
• Videos have higher conversion rates compare to text ad and Image banners
• You can utilize YouTube ads to reach an even bigger audience
• Videos are better at getting people to take action.

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A successful YouTubers
Dr. Vivek Bindra is an International Motivational Speaker,
Leadership Consultant & Business Coach
Dr. Vivek Bindra Net Worth in 2021.
Name Dr. Vivek Bindra
(Indian Rupees) 50 Crore rupees
Monthly Income 75 Lakh
Annual Income 8 Crore
Factors Clients, Youtube

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Google My Business
With a Google My Business Account, you get more than a
business listing. Your free Business Profile lets you to easily
connect with customers across Google Search and Maps.
Verify your Google Business account and then you can update
your address, phone number and website, photographs, locate
your business place through map, post products info, open hours
and more to help customers find and connect with your local
business.

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Create a responsive Website:
A successful Website is about marketing, generating revenue, and
maximizing brand equity. A highly effective, user friendly, responsive,
well-designed website should be crafted by a team of knowledgeable,
creative business and marketing professionals, copywriters, graphic
designers and programmers to get a “Search engine friendly“ and Mobile
Friendly website.
The benefits of your services or products should be clearly seen with the
use of crisp, clean content and imagery in an attractive format with easy-
to-use navigation. Besides social media, one of the first places people will
go to find out more about your company is your website.

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Create a Digital Storefront
A digital storefront is the electronic representation of your
business. When people visit your website they notice the same
things. Online shopping cart with a payment gateway.
Retailers need full control over the ability to craft unique front
end experiences for each user, all without sacrificing the core
back end functionality that is necessary to operate an
e-commerce site. Example B2B and B2C.

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Master in SEO
No matter how good your web site is, if it’s not found in a search
engine - it’s a no show (like a dead site)
With algorithms changing every day, search engine optimization
(SEO) is one of the best tactics to promote your website.
The first step to showing up online presence is when people are
searching by keywords/phrase or query. SEO can be divided into
two categories: on-site SEO, and off-site SEO, which we will
discuss later.

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Website Analytics
Web analytics is the measurement, collection, analysis,
and reporting of web data to understand and optimize
web usage.
You can also use the service in collaboration with
Google Analytics to track data and see where people
are accessing content.

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Personify your brand Identity
Brand Personification is the one key strategy that can help
you win in your specified industry. Building an online
presence is a lot like building a brand.
One tactic many companies use to build a brand is to
personify their brand. And also define your target audience.

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Launch a Mobile App
Mobile apps offer a variety of advantages for businesses trying to
grow their customer base and increase engagement. Apps tend to
be more accessible and interactive than a traditional website.
Your mobile app can provide an added channel for customer
service. With an increased connection to customers, your
company feels more real to users.

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Create a page on Wikipedia
If you are an internet user, which you probably are because
you are reading this, you must have noticed that any Google
search will result in its related Wikipedia page being ranked
at the top - provided there is a Wikipedia page about the
searched topic.
Create a company page by topic on Wikipedia and start
building reputations. Update it regularly.

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Be active in online Media
In order to show up, you have to be active in online
media.
This includes regularly posting to your owned
properties, through your website and social media
accounts. Additionally, you should be active in other
areas, as well.

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Join new Groups and Engage
Today, your opportunity set increasingly depends on your
area of interest. Join the Social Media group or communities
and engage in discussions.
Be active by engagement with your community. Groups
represent a targeted opportunity to build your personal
brand and professional community groups.

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Analyze your results
A strong online reputation is critical for marketing and
growth. Once you get started with a few tactics to build
your online presence, it's critical for you to analyze your
results.
Your survey analysis produces meaningful results that
help you make decisions that ultimately improve your
business.

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Experiment with online Advertising
A faster solution to building an online presence is through
online advertising. If your ad shows up in the top search
results, you'll build brand awareness and increase your
visibility online.
You can advertise on search engines like Google, Yahoo,
Bing, news and community portals etc. Create targeted ad
campaigns for high-converting audiences to get results.

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Research influencer Marketing
Influencer marketing is a form of social media marketing
involving endorsements and product placement from
influencers, people and organizations that have a purported
expert level of knowledge or social influence in their field.
In order to stay active in your community, it is important to
engage with the most popular figures in your niche.

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Be competitive
When you're building an online presence, always
remember to be competitive.
Look at what your competitors are doing and discuss
whether or not that's a good strategy for your
business, as well.

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Develop Relationships
Developing good relationships with those in your industry is an
important way to build your online presence.
For instance, if you have a good relationship with blog writers or
podcasters in your industry, they might feature you in their
content. Perhaps they'll ask you to guest post or appear on their
podcast.

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Show up where your audience is
To show up online, you have to figure out where your audience is.
If your audience is on Instagram, but they aren't on Twitter, you
shouldn't be putting all your efforts into Twitter.
On the contrary, you should be focusing on your content and
promotion strategy on Instagram.

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Automate your process
Lastly, building an online presence includes a lot of
tedious tactics. In order to ensure the system to run
smoothly, automate some of your processes.
For instance, you can schedule your content to go live
on your CMS and social media.

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These marketing strategies can help you build your
personal or your company online presence, create
brand awareness, and develop a strong reputation.
Building an online presence requires effort, but over
time it will pay off with increased sales and better
brand awareness in your industry.

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For any more information on Total Media Solution,
you are always welcome to contact me in future.
Vasantha Kedige
Media Consultant, Adviser and SEO Specialist
+91 94482 62204
vasanth@kedige.com