Online marketing for business - Threesides

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Online marketing for business can be a hard art to master if you don't know where to start. this presentation was made at a Deloitte Canberra Business point presentation in Canberra with the aim to get business owners thinking about their own online marketing.

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Online marketing for business - Threesides

  1. “We don’t surf the web anymore – we poke it”
  2. Vocabulary 2.0 Then (1.0) Now (2.0) Surf > Subscribe One way > Two-way (+) Transactions > Relationships Contact > Book Read > Create Forward > Share Outbound > Inbound
  3. Your online marketing strategy
  4. Talk to your customers online just like you talk to them offline.
  5. Online marketing is not free – You get what you pay for.
  6. Great design and photography get noticed online
  7. A content management system can prolong life after handover
  8. Put Google to work for you – List with Google local business – Get found with google maps – Promote your business using adwords – Track your success with Google analytics – Stay in touch with google alerts – Optimise your site with Google webmaster tools
  9. Don’t get ripped off with hosting and domain names www.mywebname.com.au
  10. Don’t email market from your inbox www.Verticalresponse.com www.Campaigmonitor.com
  11. Social media = message + audience
  12. Have a call to action – don’t be an information charity
  13. Web Developer Panel Steven DeCosta James Wilson Ken Ong
  14. Need? use www.threesides.com.au/blog

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