Online marketing for business - Threesides

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“We don’t surf the web anymore – we poke it”
Vocabulary 2.0
Then (1.0) Now (2.0)
Surf > Subscribe
One way > Two-way (+)
Transactions > Relationships
Contact > Book
Read > Create
Forward > Share
Outbound > Inbound
Your online marketing strategy
Talk to your customers online just like you talk to them offline.
Online marketing is not free – You get what you pay for.
Great design and photography get noticed online
A content management system can prolong life after handover
Put Google to work for you
List with Google local business
Get found with google maps
Promote your business using adwords
Track your success with Google analytics
Stay in touch with google alerts
Optimise your site with Google webmaster tools
Don’t get ripped off with hosting and domain names
www.mywebname.com.au
Don’t email market from your inbox
www.Verticalresponse.comwww.Campaigmonitor.com
Social media = message + audience
Have a call to action – don’t be an information charity
Web Developer Panel
Steven DeCosta
James Wilson
Ken Ong
www.threesides.com.au/blog
use
Need?