From Learn About Web conference in November ’08. 45 minute presentation on the basics of link building.

1. Understanding the Glue that Ties the Web Togeth

2. Links Connect the Web

3. How Links Lead Spiders Along
Fodors
NYC
Listings
Review
Yahoo
of Joe’s
Directory
Deli
Internal
Joe’s Deli
page

4. Why Do You Need Links?

5. Links Give Your Site Context
Pre-
owned
Certified Lexus
Buy used
Used
Cadillac
GMC
Used
Low
98 Volvo
Car
mileage
Wagon
Honda Sales

6. Links Validate Authority
Did you see Kim’s blog
post about that new
BBQ place?

7. Types of Links
Purchased
One Way
Links
Reciprocal
Links
Outgoing
Navigation
Incoming Links

8. Link Best Practice – Understand Progression
?
Link Buys
Link Age
Link Quality
Link Text
Link Quantity

9. What Do Engines Collect?
• Descriptive
Anchor Text
• Editorial, navigational or ad space
Where Link Appears
• Incoming, reciprocal or purchased
Type of Link
• Text or graphic
Makeup of Link
• Old or new
Age of Link
Where Link Comes From • Authority level

10. Understanding NoFollow
<a href=“http://www.site.com” rel=“nofollow”>Site</a>
Trust Ads Sculpt
Used when you Now required by Can use on
don’t want to pass Google for any link internal links to
link juice to a site placed due to help control the
due to trust issues. exchange of flow of Page Rank.
payment

11. Where to Find Links

12. Link Building is Relationship Building

13. How to pitch a blogger
Real Respect
Language their time
Develop a
friendship

14. Pitching Checklist

15. What do These Sites Have in Common?

16. Jennifer@searchengineguide.com