Seo training

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Seo training

  1. 1. DESCIPLINEDESIREDIFFERENCEDELIVERY
  2. 2. 06-07-2012 I.KIRANKUMAR
  3. 3.  SEO is the process of improving the volume or quality of traffic to a web site from search engines.
  4. 4. Search Engine????? A web searchengine is designed tosearch for informationon the World WideWeb (WWW).
  5. 5.  Search engines crawl the Web to see what is there. This task is performed by a piece of software, calleda crawler or a spider (or Googlebot, as is the case withGoogle).Spiders follow links from one page to another andindex everything they find on their way.Having in mind the number of pages on the Web(over 20 billion), it is impossible for a spider to visit asite daily just to see if a new page has appeared or if anexisting page has been modified, sometimes crawlersmay not end up visiting your site for a month or two.
  6. 6. ANALYSIS SUBMISSIONS Analysis of Website  Submission to search engines  Directory Submission Keyword research  Blog Submission/posting Competitor analysis  Article Submission Finding Appropriate  Free Classifieds Keywords.  Forums  Press Releases  Video optimization  Blog Comments
  7. 7. TERMINOLOGY
  8. 8. •Adwords •Conversion rate •Keyword stuffing•Affiliate •CPC •Landing page•Alt text •CPM •Link building•Analytics •Crawler •Link exchange•Anchor text •ecommerce site •No follow•Back link •Feed •PPC•Black hat •Impression •SEM•Blog •Keyword Cannibalization •SERP•Bot •Keyword density •Site map•Bounce rate •Keyword spam •SMM•Canonical issues
  9. 9. THANK YOUYou Must Be The Change You Wish To See The World - Gandhi

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