Understanding the Glue that Ties the Web Togeth
Links Connect the Web
How Links Lead Spiders Along

                          Fodors
                            NYC
                          L...
Why Do You Need Links?
Links Give Your Site Context


                        Pre-
                      owned
          Certified    Lexus
     ...
Links Validate Authority
                           Did you see Kim’s blog
                           post about that new
...
Types of Links



                               Purchased
                 One Way
                  Links


            ...
Link Best Practice – Understand Progression


                                      ?

                                  L...
What Do Engines Collect?



                         • Descriptive
        Anchor Text

                         • Editori...
Understanding NoFollow

<a href=“http://www.site.com” rel=“nofollow”>Site</a>




         Trust                   Ads    ...
Where to Find Links
Link Building is Relationship Building
How to pitch a blogger




          Real                Respect
          Language            their time




            ...
Pitching Checklist
What do These Sites Have in Common?
Jennifer@searchengineguide.com
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LAW Laycock Links

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From Learn About Web conference in November ’08. 45 minute presentation on the basics of link building.

Published in: Technology, Business
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LAW Laycock Links

  1. 1. Understanding the Glue that Ties the Web Togeth
  2. 2. Links Connect the Web
  3. 3. How Links Lead Spiders Along Fodors NYC Listings Review Yahoo of Joe’s Directory Deli Internal Joe’s Deli page
  4. 4. Why Do You Need Links?
  5. 5. Links Give Your Site Context Pre- owned Certified Lexus Buy used Used Cadillac GMC Used Low 98 Volvo Car mileage Wagon Honda Sales
  6. 6. Links Validate Authority Did you see Kim’s blog post about that new BBQ place?
  7. 7. Types of Links Purchased One Way Links Reciprocal Links Outgoing Navigation Incoming Links
  8. 8. Link Best Practice – Understand Progression ? Link Buys Link Age Link Quality Link Text Link Quantity
  9. 9. What Do Engines Collect? • Descriptive Anchor Text • Editorial, navigational or ad space Where Link Appears • Incoming, reciprocal or purchased Type of Link • Text or graphic Makeup of Link • Old or new Age of Link Where Link Comes From • Authority level
  10. 10. Understanding NoFollow <a href=“http://www.site.com” rel=“nofollow”>Site</a> Trust Ads Sculpt Used when you Now required by Can use on don’t want to pass Google for any link internal links to link juice to a site placed due to help control the due to trust issues. exchange of flow of Page Rank. payment
  11. 11. Where to Find Links
  12. 12. Link Building is Relationship Building
  13. 13. How to pitch a blogger Real Respect Language their time Develop a friendship
  14. 14. Pitching Checklist
  15. 15. What do These Sites Have in Common?
  16. 16. Jennifer@searchengineguide.com

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