25. Finding Influencers… 8-12 immediate influences Dozens, hundreds of secondary Topical Blogs Forums Email lists Social networks Who reaches people? Who do people trust?
28. Brainstorming the Idea… Going with a video… More likely to be watched than a PR Easily spreadable via YouTube Video & music show personality But what type of video?
29. Brainstorming the Idea… Figuring out the details… Taken in a single streaming shot Gets across all selling points No need for editing or directing Buy audio ( http://www.audiosparx.com/)
33. Brainstorming the Idea… The results… Coverage on tons of blogs: >400K RSS Great example of what we can teach 30% of attendees influenced by video Payoff? Most definitely!
34. Putting it into Action… Your Next Steps… Pass out your brainstorming sheets Gather thoughts independently Meet as a group, check off possibilities Create your idea Build your pitch list Start the ball rolling