Social media for proactive jobseekers

Social
Networking
for
Job
Seekers
&

Personal
Branding

By
Greg
Fry

h#p://bit.ly/socialseekers

Greg
Fry

Qualiﬁed
from
the
Marke;ng
Ins;tute

of
Ireland
and
passionate
about

helping
job
seekers
achieve
more

from
their
social
media
eﬀorts.

Social
Media
specialist
delivering

regular
LinkedIn
,
Facebook
and

Twi#er
training
to
big
brands

including
Vodafone,
Symantec,
Coca

Cola,
UPC
and
Ulster
Bank.
About
Me

A Positive Attitude will lead to success

5
Ways
to
look
for
work

•  Recruitment

Agencies.

•  Newspapers
and

Online
Job
Boards.

•  Job
Fairs.

•  Networking.

•  Specula;ve

Applica;ons

How
to
build
a
Network

•  Friends.

•  Family
Members.

•  College
and
School

connec;ons.

•  Sports
or
Recrea;onal

Clubs.

•  Business
contacts
–
ex-‐

co-‐workers
and
clients.

•  Targeted
individuals.

•  Networking
events
and

Job
Fairs.

Top
5
Networking
Tips

1.
Who
do
you
want
to
talk
to?

2.
Look
Sharp
–
But
don’t
judge
others

3.
What’s
Your
Story?

•  Have
a
sharp
60
–
90

second
“Elevator
Pitch”.

•  Who
you
are.

•  What
you
do.

•  What
you
are
looking

for.

•  What
“Value”
can
you

oﬀer
an
employer?

4.
The
Business
Card

5.
The
Follow
Up

•  Send
a
follow
up

email.

•  Connect
on
LinkedIn.

•  Organise
a
face
to

face
mee;ng.

•  Stay
in
touch.

Networking
Takeaways

•  Believe
in
yourself
and
be
posi;ve.

•  Know
who
you
are
targe;ng.

•  Don’t
do
all
the
talking….listen,
listen,
listen,
listen.

•  Dress
to
make
a
great
1st
Impression.
But
don’t
judge
others…we
don’t
know

who
they
are
and
who
they
may
know.

•  Know
your
story
–
Who
you
are,
what
you
do,
what
you
are
looking
for
and

what
value
you
can
oﬀer
an
employer.

•  Carry
and
collect
business
cards.

•  Always
follow
up
with
new
connec;ons.
Connect
on
LinkedIn
and
build
a

business
rela;onship.

•  Stay
in
touch
with
your
network.

What
is
LinkedIn?

Facebook
with
Ties?

LinkedIn
StaOsOcs

•  350
Million
Users
worldwide.

•  2
new
members
every
second.

•  40%
of
members
visit
the
site
daily.

•  70%
of
LinkedIn
users
are
decision
makers.

•  1.4
Million
users
in
Ireland.

•  Average
age
of
global
users
is
25-‐45.

•  60%
Male
40%
Female.

•  75%
of
Companies
using
LinkedIn
to
recruit.

What
LinkedIn
Looks
like

Start
with
the
Company
ﬁrst

Write
down
20
Companies
you
would
like
to
work
for
and
start
connec;ng

12
Steps
to
get
LinkedIn

ü  Add
a
Quality
Photo.

ü  Spend
;me
on
your
Bio

and
Experience.

ü  Get
Recommenda;ons.

1.
Spend
Ome
&
get
your
proﬁle
to
“All
Star”
status

2.
Building
Up
ConnecOons

•  Old
school
Friends.

•  College
Friends
and

staﬀ
members.

•  Business
Contacts.

•  Target
Individuals.

3.
Personalise
your
LinkedIn
Account
and
Stand

Out
From
the
Crowd.

1.  Make
sure
you
have
a

Unique
URL.

2.  Add

Contact
details

including
Twi#er
account

and
even
a
Blog
address.

3.  Rearrange
your
headings
to

stand
out.

4.  Use
Keywords
to
a#ract

Employers.

4. Add Sparkle to your Profile
•  Add
a
file,
presenta;on
or
even

video
to
the
Summary,
Work

and
Educa;on
sec;ons
of
your

Profile.

•  Add
a
Powerpoint
Presenta;on

to
your
profile
using

SlideShare.net.

Slideshare.net
•  Upload
a
Powerpoint

Presenta;on
and
add

to
your
proﬁle.
Tell
an

employer
who
you

are
and
what
value

you
can
oﬀer.

•  Map
a
YouTube
video

to
Slideshare
and

showcase
a
“Please

Hire
Me”
video.

Meet Jordan McDonnell
http://www.slideshare.net/jmcdcems/this-is-not-my-resume

Meet Jordan McDonnell
•  100K
views
in
2

weeks.

•  10+
Job
Interviews.

•  2
Dream
job
oﬀers.

•  1
New
Job.

5.
Update
and
Personalise

•  Update
your

status

frequently.

•  Personalise
all

introduc;ons.

6.
Join
Groups

•  Find
Relevant
Groups.

•  Make
new
Contacts.

•  Demonstrate
your

exper;se.

•  Ask
Ques;ons.

•  Follow
&
get
advice
from

experts.

•  See
Exclusive
Jobs.

•  Be
Seen
and
let
employers

ﬁnd
you.

How
to
Behave
in
Groups

7.
Skills
&
ExperOse

8.
Look
out
for
Events

The
meeOng
scenario

How
much
do
we

know
before
and

aFer
that
meeGng?

?

How
much
do
you
know
in
advance?

Amy
checked
Declan
Hayes’

proﬁle
on
LinkedIn
and
already

knows:

ü He’s
been
4
years
with
Dunnes
Stores.

ü Exper;se
in
Tex;les.

ü He
worked
more
than
10
years
for

Tesco
Ireland.

ü He
is
also
connected
with
John
Lonus

that
is
in
Amy’s
business
network.

9.
LinkedIn
Searches

•  Search
by
Industry,
loca;on
and
job

type.

•  Search
for
adver;sed
jobs
on
LinkedIn.

•  Save
your
top
searches.

•  Search
groups
you
are
a
member
of.

10.
Follow
Companies
cont…

11.
Move
your
Contacts
Oﬄine

12.
Invest
your
Ome
in
LinkedIn

Fancy
a
New
CV?

•  Go
to
-‐
resume.linkedinlabs.com

•  Sign
in
with
your
LinkedIn

account.

•  Create
your
CV
or
Resume.

•  Other
op;ons
for
crea;ng

an
online
cv
–
visualcv.com

10
Key
LinkedIn
Takeaways

•  Complete
your
profile
to
100%
(called
“All
Star”
status).

Make

sure
it
sells
your
skills
and
abili;es.

• 
Use
a
URL
like
h#p://ie.linkedin.com/in/gregfry
and
add
to

your
cv
and
email
signatures.

• 
Add
visual
links
to
your
profile
like
Slideshare,
or
YouTube

CVs.

• 
Update
your
status
once
a
day
during
working
week.
Create

and
share
content.

• 
Inves;gate
who
your
connec;ons
are
connected
to.

• 
Run
and
save
searches
(for
job
opportuni;es).

• 
Make
personal
invita;ons
to
connect
with
people.

• 
Join
and
engage
in
groups
to
build
your
network.

•  Meet
your
top
online
connec;ons
offline
.

• 
Ask
for
recommenda;ons.

Facebook
–
How
can
it
help
a
Job
Seeker?

•  Over 2.4 million Irish Facebook
users.
•  Tell your friends what you are
looking for.
•  Like relevant Companies.
•  Add your work experience.
•  Search for contacts.

Private
Message
on
Facebook

Be
careful
what
you
say
–
A
Facebook
Story

10
Key
Facebook
Takeaways

•  Job
Seeker
must
decide
whether
or
not
to
use
Facebook
for
job

seeking.
Be
careful
with
your
Privacy
serngs.

•  Look
“Smart
Casual”
–
Good
Photo,
professional
email
address
and
ﬁll

out
the
“About”
sec;on.

•  Use
your
Facebook
Timeline
to
showcase
all
your
career
highlights.

•  Like
Company
pages
and
where
applicable
engage
with
them.
(You

may
want
to
send
them
a
message
using
the
bu#on
on
their
page.)

•  Share
interes;ng
stories
rela;ng
to
your
industry
on
your
Facebook

page
and
demonstrate
your
experience.

•  Join
Interest
Groups.

•  Use
Facebook
Search
to
ﬁnd
new
connec;ons.

•  Tell
your
Facebook
friends
that
you
are
looking
for
opportuni;es.

•  Keep
an
eye
out
for
Facebook
Ads
targe;ng
you
with
job

opportuni;es.

•  Search
Company
Pages
for
job
vacancies
and
leads.

Twicer

•  400,000
daily
users
in
Ireland.

•  Real
Time.

•  Research

the
market.

•  Get
advice
and
engage.

•  Talk
to
companies
directly.

•  Tell
people
what
you
are
looking

for
and
demonstrate
your

passion.

•  Use
tools
such
as
Tweetdeck
to

ﬁlter
out
the
noise.

Companies
Using
Twicer
to
Recruit

Who
to
Follow
on
Twicer?

Look
at
other
people’s
accounts
(job
seekers,

recruitment
agencies,
industry
experts)
and
follow

people
that
they
follow.

Searching
for
Jobs
on
Twicer

•  Tweetmyjobs.com

•  Twitjobsearch.com

•  #jobfairy.

Tweetmyjobs.com

h#p://www.tweetmyjobs.com

#Job
Fairy

http://irishjobs.tweetwally.com/

You
Tube

•  2nd
Largest
Search
Engine

behind
Google.

•  Over
100

hours
of
video

uploaded
to
YouTube
every

minute.

•  2
million
Irish
You
Tube

viewers.

5
You
Tube
uses
for
Job
Seekers

•  Crea;ng
a
Video
CV.

•  Crea;ng
an
online
proﬁle
and

demonstra;ng
one’s
ability.

•  For
searching
for
vacancies.

•  For
Researching
companies
and

individuals.

•  For
Free
Career
support.
(Interview

Techniques,
cv
wri;ng,

networking

etc.)

http://sanderroomer.com/

Blogging

• Wordpress

• Blogger

• Tumblr

Blogging
–
Your
Porfolio
online

•  Put
your
CV
online.

•  Tell
the
reader
who
you
are,

what
you
do
&
what
you
are

looking
for.

•  Showcase
your
skills
and

achievements
in
more

depth.

•  Show
your
genuine
passion

and
interest
for
your

industry.

•  Comment
on
industry

trends
and
developments.

Blogging
–
Your
Porfolio
online

Blogging
–
For
Work

Stand
Out
&
Be
CreaOve

Re.vu

Stand
Out
&
Be
CreaOve

How
about
an
audio

cover
le#er?

Audioboom.com

Stand
Out
&
Be
CreaOve

Rebelmouse.com

This
is
marke;ng
graduate
Alfred

Ajani,
and
this
morning
he
stood

in
London
Waterloo
sta;on

holding
up
a
sign
adver;sing
his

CV.

He
had
previously
applied
for

more
than
300
jobs
to
no
avail.

In
1
day
he
received
mul;ple

interview
requests
and
one

immediate
job
oﬀer.

He
now
works
as
a
Marke;ng
and

PR
Projects
Manager
at
the
Asoria

Group

Social
Networking
Takeaways

•  Get
your
profile
looking
amazing
on
LinkedIn.

•  Have
a
clear
message
that
is
easy
to
grasp.

•  Spend
;me
building
an
influen;al
network.

•  Join
and
par;cipate
in
relevant
Groups.

•  Source
off
line
networking
events
to
a#end.

•  Move
all
your
new
off
line
connec;ons
online.

•  Stay
in
touch
with
your
network.

•  Facebook
yes
or
no.
Make
a
decision.

•  Use
Twi#er
to
source
vacancies
and
engage
with
your
target
audience.

Demonstrate
your
exper;se.

•  Consider
crea;ng
a
Blog
to
demonstrate
your
experience
and
passion
for

your
targeted
industry.

•  Stand
out

&
be
crea;ve.
Consider
Audio
cover
notes
or
even
a
video
cv.

twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
facebook.com/thecareerscoach
youtube.com/careerscoacheu
QuesOons?

Do
not
hesitate
to
me.

info@careerscoach.ie

Social media for proactive jobseekers

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to Social media for proactive jobseekers

Similar to Social media for proactive jobseekers (20)

More from Greg Fry

More from Greg Fry (20)

Recently uploaded

Recently uploaded (20)

Social media for proactive jobseekers