The ROI of Social Media

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The first version of a class given at Ichec in October 2011. Completed by the Sorify link here: http://bit.ly/qerLQS

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The ROI of Social Media

  1. 1. The ROIof Social Media Ichec - October 2011
  2. 2. CONTEXT
  3. 3. http://www.a-g.com/Media-Planning
  4. 4. http://conversations.marketing-partners.com
  5. 5. Conversations Dialogue Monologue
  6. 6. http://www.pangaro.com
  7. 7. ListenLearn EngageAct Adapt v1.0 v2.0 #AdaptorDie via Briansolis.com
  8. 8. http://iampersona.wordpress.com/
  9. 9. ROI
  10. 10. http://crackthesocialmediacode.com
  11. 11. (Gain of Investment - Cost of Investment)ROI = Cost of Investment
  12. 12. Measure in theconversation context Social Media Pocket Guide - Spreadfast
  13. 13. Objectives & Scope must be defined
  14. 14. Correlation
  15. 15. METRICS
  16. 16. http://www.intersectionconsulting.com
  17. 17. http://www.mdgadvertising.com/
  18. 18. http://www.intersectionconsulting.com
  19. 19. http://www.petercanthony.com
  20. 20. http://blog.init-marketing.fr
  21. 21. The 1 mio € question
  22. 22. THE MATHShttp://www.dragonsearchmarketing.com/online-marketing-strategy/social-media-marketing/social-networking-media-roi-calculator/
  23. 23. TOOLS
  24. 24. theconversationprism.com
  25. 25. How to measureWord-of-Mouthwith technology ?
  26. 26. http://wiki.kenburbary.com/ extendedspectrumCrawling high of pth ions de ct ra inte limited low free Pricing expensive formulas
  27. 27. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  28. 28. Manage Content Gather Insight Exchange Google account Twitter Google Analytics Skype Delicious FB account Flavors, CheckThis FB insights Socialcast,Yammer StumbleUpon OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown Evernote RescueTime,Beebole BaseCamp FB pages/groups Flickr, Picasa Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet Zoho Gowalla Dailymotion Netvibes Seesmic Docs.com Livestream Klout Memolane, Dipity ContactOffice uStream Ubervu Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  29. 29. http://jasonchenoweth1.blogspot.com
  30. 30. Future of the Media Lifecycle HOME LIFE MOBILE STORAGE PERSONAL CLOUD STREAMING RECOMMENDATIONS VIDEO WORDS PHOTOS TIMESHIFTING PLACESHIFTING VIDE MAG A O A ZIN ER RS E M DE S CA TEM APER LLP UN REA C SYS PC WA RE IVE SI O M PHON e BO O K U E RS TE VID M O AL HANDHELD PORTABLE WSER E PRECIPITATION ICTURE MEDIA BRO L AP AL VIDEO INTERFACES OF PARTICIPATIONDI CORDER GAME C RECOG URE GIT AMES CENTER TO GEST P AL P S P DA ER R D I FR PE GIT NIT LAY ES RE PA ON MUSIC P SS REC VO NEWS LA OG IC IO SO N LE G E ITION O N E FLAT SCREENS VID TV INTERFACES US IMM PROOBI EO G A E RS LE RDS AN TION M WIRELESS ME I SS JE A C N AT ULT VE BO E LE TO S ETHERNET KEYWIR TE R SIM TRAFFI INTE UPnP C O DE ERE BILL RAC S VI WH BO T HOME AP A HOME MEDIA Y INTELLIG IV S LIGHTI ENT NETWORKS M ER RD E WE EV NG DIFFUSION ATH PPI NG OF MEMES LOCATION OUTDOOR ALERTS DIFFUSION ER COAX PERSONA O LINK ILE POWERLINE TO OF MEMES BASED MEDIA MEDIA SH MESSA LIZE B MO LON G - F OR M GE D OF S S F N ER TIO S DIREC D TIME-BASE TV / VIDEO CONVERSATION GAMES SEA OF CONTENT COMMENTARY MUSIC NEWS Creative Commons Attribution-Share Alike 3.0 License Created for: Strategy For diagram explanation, Summit registration Thought Leadership : : Future of Media : Summit 2008 : : and other Future of Media Resources: Sponsored Content Silicon Valley July 14 | linked by video | Sydney July 15 www.futureexploration.net/fom08
  31. 31. thank you

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