Building and getting traction for your startup's website

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Presentation at Seattle Tech Startups meetup, March 10, 2009.

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Building and getting traction for your startup's website

  1. 1. The making of Seattle Tech Startups March 10, 2009 Sergei Sokolenko @ssokolenko, ssokolenko@cuesense.com
  2. 2. Social feeds and lifestreaming Copyright © Cuesense 3
  3. 3. Avalanche of shared content High Volume Avid users of social networks are facing an avalanche of tweets, bookmarks, opinions, and photos shared by friends Low Relevance Most tweets are blather about dinner choices or airport delays Accelerated Trend Problem will only get worse with users sharing more of their activities and social graph getting denser Image credit homeboyski.com Copyright © Cuesense 4
  4. 4. Cuesense Solution … giving users control over their social feeds, Cuesense finds the most topical, trendiest saving time, discovering hidden trends. content and excels in its visual presentation … Cuesense Zeitgeist Browser Add-in Mobile Trends Social Graph Deep Content Analysis Copyright © Cuesense 5
  5. 5. What I learned from launching Cuesense Find THE customer pain Asking for Share of Time Asking for Share of Wallet Image credits: www.jwodcatalog.com, thehealthylivinglounge.com, opensourcephoto.net, www.textually.org Copyright © Cuesense 6
  6. 6. Competing for share of time Monthly Usage of Top 20 Sites Source: comScore, Segment Metrix, Geography: US Visitors, January 2009, Segment: Heavy Internet Users Copyright © Cuesense 7
  7. 7. What I learned from launching Cuesense Find THE customer pain Get Traction Legwork for initial traction Asking for Share of Time Asking for Share of Wallet Scaling with SEO or Paid Traffic Viral as a bonus Image credits: www.jwodcatalog.com, thehealthylivinglounge.com, opensourcephoto.net, www.textually.org Copyright © Cuesense 8
  8. 8. Getting initial traction Web 2.0 app directories Local Startup Meetups Feedback    feedmyapp.com Hops and Chops, Uservoice.com    hopsandchops.com momb.socio-kybernetics.net Getsatisfaction.com   StartPad Weekly BrownBag www.listio.com  PR Wires   Seattle Tech Startups Meetup, springwise.com  PRnewswire.com   seattletechstartups.com appscout.com PRWeb.com   Open Coffee at Louisa's ,  go2web20.net  Your Blog  asack.typepad.com programmableweb.com  SEO Saturday House Giraffe Labs,   www.dmoz.org  saturdayhouse.org Community  www.makeuseof.com  seattlelunch20.wetpaint.com Twitter   www.allthingsweb2.com  seattle.startupdrinks.com Facebook group   swazitools.slinkset.com  TechFoam  Twitter app directories  Event Guides  twitdom.com/submit  seattle.garysguide.org  www.twapps.com  seattle20.com  twitstat.com  npost.com  twitter.pbwiki.com  barcamp.org  www.twittown.com  Biznik.com  Bookmarking sites  mitwa.org  stumbleupon.com  digg.com  twine.com  delicious.com  Copyright © Cuesense 9
  9. 9. Large-scale traction Fastest-growing websites, Jan 2008 to Jan 2009 Source: comScore, Media Metrix, Geography: US Visitors, Sites with 10k+ visitors in Jan 2008 Copyright © Cuesense 10
  10. 10. Large-scale traction: mixx.com Copyright © Cuesense 11
  11. 11. Large-scale traction: mixx.com Copyright © Cuesense 12
  12. 12. Large-scale traction: mixx.com Link in Profile Share with MIXX Link in Comments Share with MIXX Copyright © Cuesense 13
  13. 13. It’s your turn now Find THE customer pain Get Traction @ssokolenko Legwork for initial traction Asking for Share of Time Asking for Share of Wallet Scaling with SEO or Paid Traffic Image credits: www.jwodcatalog.com, thehealthylivinglounge.com, opensourcephoto.net, www.textually.org Copyright © Cuesense 14

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