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Marcus Anderson Visual Resume


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Marcus Anderson Visual Resume

  1. 1. View My VisualCV Online: Marcus Kenneth AndersonCampaigns eMarketer, Social Media & eLearningIntroduction to Thomson Reuters (Westlaw)WestlawNext Road My Blog: http://www.westlawinsider.comShow Campaign My Blog: My Website: ProfileIn February 2010, we launched anew legal research platform Performance-driven Marketing Leader with strong Social Media & Internet background eager tocalled WestlawNext. To introduce contribute extensive talents toward supporting a dynamic company in optimizing market share andour Social Media presence, we revenue growth.sent two characters "Johnny andJenny" to represent us at all 17 Profile:in-Market events.We created 21 promotionalvideos, including one from each • Proficiency in Social Media platforms, project management, market research, search enginelocation on the tour (see samples optimization (SEO), consulting, web/graphic design, web analytics/traffic analysis, andbelow) and deployed them on providing strategic recommendations and action plans.You Tube, Facebook and our • Thrive on analyzing client/company challenges and navigating marketing initiatives toWestlaw Insider blog. maximize business development, brand recognition, keyword ranking, and sales. • Combine leadership and team-building capabilities to train, mentor, empower and motivateTotal Social Media Views: highly-productive personnel.9,591 • Methodical and focused problem solver with outstanding relationship-building skills and prioritization capabilities.I was the leading eMarketer for • Significant written communication skills; authored user guides, prospectus, interactivethis campaign. From concept to computer-based training and ancillary reference material for 20+ courses as former Trainerimplementation, I was involved and Educational Consultant.with hiring the video production • Adept at driving cohesive and collaborative efforts among cross-functional teams.crew, working with the talent to • Earned recognition as Product Knowledge Champion, consummate sales trainer, andstrategize content, coordinating “Team Player of the Year” in earlier role as Inside Sales Representative for Westthe schedules, and deploying the Publishing.deliverables on all of our socialmedia platforms.WestlawNext RoadShow in Los AngelesThe first city on our WestlawNexttour was Los Angeles.Total Social Media Views: 1,019WestlawNext RoadShow in PhiladelphiaFor all the cities, we tried tocapture the spirit of thecommunity. In this feature, Jengoes to the Rocky Balboa statue Page 1 of 6
  2. 2. View My VisualCV Online: poses. Later we would add Recent Social Media Platformsinteractive surveys about eachvideo to encourage theirparticipation and post results on Westlaw Insider West eLearning Westlawour blog, twitter and facebook Blog Center Facebookpages.Total Social Media Views: 482 Launched in January In 2008 I was tasked with Launched in December 2010, this social media centralizing all Marketing 2009, the Westlaw hub now averages over Webinar activity to WeC. Facebook page has 3,000 visitors each The site traffic increased 2,013 fans (as of month. to 26,000 new users in 1-05-11) 2009, and to over 30,000 in 2010 Westlaw Twitter The Sports Daddy Westlaw Blog eLearning YouTube Channel Launched in 2009, our Launched in August Launched in 2009, the primary Twitter account 2010, this is my personal Westlaw You Tube has grown to 2,074 "Daddy Blog" with over channel includes followers. Coupled with 800 monthly visitors. promotional and product the LearnWestlaw learning videos which account we now have have been viewed 3,895 over 3,608 followers as times as 1-05-11. of 1-05-11. Work History Thomson Reuters (Westlaw) Eagan, MN, United States Jul 2008 - Present eMarketer, Social Media & eLearning • Spearhead full spectrum of marketing operations for West eLearning Center and all Westlaw social media platforms inclusive of direct mail, product launches, promotional events, marketing collateral, and field sales activities. Page 2 of 6
  3. 3. View My VisualCV Online: • Formulate detailed project plans which include positioning, pricing, business rules, and systems development and launch components. • Conduct qualitative and quantitative analysis to assess program results, essential to optimizing strategic direction and decision making. • Leverage exemplary organizational skills to efficiently manage multiple projects simultaneously. • Interpret and analyze sales data, competitive information, and market trends and activity to devise appropriate and proactive marketing plans and approaches. • Strategically partner with Creative Services to develop high-impact marketing communications and sales tools. • Manage and control marketing campaign expenses encompassing creative services, premiums, and incentives per project budget guidelines.Thomson Reuters- North American Legal Eagan, MN, United States Mar 2003 - Jul 2008 Webmaster, Corporate Communications • Proficiently designed and maintained MyThomson (TheLink) communities, pages and portlets while consistently adhering to corporate style and content guidelines. • Applied sharp technical acumen toward creating and optimizing web images for download efficiency and clean design. • Adeptly oversaw TheLink collaboration, content and presentation projects for North American Legal Community Managers. • Administered custom Lyris e-mail distribution lists to facilitate effective executive communication. • Frequently monitored web analytics and generated traffic reports. • Collaborated with Creative Services department and contractors to design and implement innovative multimedia, graphics, page layouts, and templates for use with MyThomson Content Management System. • Decisively edited video, flash and other rich media for use on MyThomson (Akamai). • Migrated third-party audio/video presentations into MyThomson and seamlessly integrated into portlets for display.FindLaw Eagan, MN, United States Jan 1999 - Mar 2003 Senior Account Manager • Steered client projects throughout life cycle while mentoring and coaching 25+ account managers in optimizing client satisfaction and retention. • Prepared project plans and schedules, reported progress to management, and drove cooperative and cohesive efforts among sales representatives, graphic designers, web development team, content writers and client. • Supervised development of 140 custom web sites concurrently having a total value of $3.5M. • Exercised strong organizational skills to clarify and document requirements, perform issue tracking and resolution, administer change orders, and implement process improvements. • Oversaw customer retention for top 500 West Group clients producing over $2M in annual revenue. • Led design and development process of West Group FirmSites, portal and directory listings. • Achieved and successfully maintained internal up-sale quota of $100K+ per year. • Delivered on-going product and technical training to clients, sales representatives and internal staff.West Group/Thomson Eagan, MN, United States Mar 1993 - Jan 1999 Thomson University Trainer/Education Consultant Page 3 of 6
  4. 4. View My VisualCV Online: • Specialized in legal products and industry, communications, course development, metrics • Taught over 300 courses on Legal Product & Industry for over 1,000 students. • Authored course material including user guides, prospectus, interactive computer-based training and ancillary reference material for over 20 different courses. • Traveled the United States to consult with clients and train sales force. • Assessed client needs, designed customized off-the-shelf training programs for business stake-holders, including Consultative Training for Sales Force, Communicating More Effectively, and New Employee Orientation. • Led training of internal and outside sales representatives, specializing in legal products and industry. • Edited several user manuals for various components of the West Group Product line, including tips, features & benefits, and glossaries in various learning styles.West Publishing Company St. Paul, MN, United States Oct 1987 - Mar 1993 Inside Sales • Acted as primary client contact, advocate, and consultant from inception of the product sale through retention. • Named "Team Player of the Year 1991"- the highest award given to individuals from Inside Sales. Received several monthly recognition awards for individual performance, including Top Direct Sales, Top Referrals, and Product Knowledge. • Conducted outgoing, cold calls, inbound calls, selling over $1.1 million worth of secondary source legal reference materials. Generated over 3,500 primary reference leads for field representatives. • Maintained a daily average of $700 dollars per day in direct sales, while handling over 30 incoming and 75 outgoing calls from customers needing research, product or service assistance. • Responsible for retention of all assigned contracts and for adding additional revenue (up selling) to all assigned clientele.EducationMacalester College St. Paul, MN, United States Aug 1983 - May 1987 Bacheor of Arts, Social SciencesUniversity of St. Thomas St. Paul, MN, United States Sep 1998 - Nov 1998 Trainer I II & III Series CertificationMinnesota School of Business Richfield, MN, United States Oct 1999 - May 2001 Associate’s Degree Candidate, e-Commerce/Advanced Web DesignSkillsWordPress (Expert)3-4 Years Experience, (Currently in use) Page 4 of 6
  5. 5. View My VisualCV Online: • Project managed the design of custom template for Westlaw Insider blog which includes custom category set-up for multiple RSS feeds. The job required custom headers for multiple landing pages and set up for several contributing authors. • Responsible deployment of the template and maintenance of all technical requirements of the site including rotating ad server, polls, SEO optimization, Quick Contact Form, Events calendar, Image galleries, Video, Slideshow, Javascript, PHP.Social Media Platforms (Expert)7-9 Years Experience, (Currently in use) • Set up and maintenance of Facebook, YouTube, MySpace, Twitter, and Digg for B2B marketing campaigns. • Successfully completed target marketing campaigns with targeted keywords and Pay Per Click (PPC) strategies.Social Media Marketing (Expert)5-6 Years Experience, (Currently in use)SEO (Intermediate)3-4 Years Experience, (Currently in use)Sales (Advanced)7-9 Years Experience, (Last Used 7-9 years ago)Strategy Development & Implementation(Advanced)1-2 Years Experience, (Currently in use)Web Analytics (Advanced)7-9 Years Experience, (Currently in use)Internet Strategy (Advanced)7-9 Years Experience, (Currently in use)Intranet Strategy (Advanced)5-6 Years Experience, (Last Used 3-4 years ago)Computer SkillsSocial Media Platforms (Facebook, MySpace, YouTube, Digg, Ning, Delicious) Blog Platforms(WordPress, Blogger) Web Analytics( Awstats; Omniture’s Site Catalyst; Google Analytics;WebTrends) Microsoft Office Suite (Excel, Word, Outlook, PowerPoint); iLife suite (iDvd, iMovie, Page 5 of 6
  6. 6. View My VisualCV Online:; BB Edit; Homesite; Fireworks; Flash; Adobe Photoshop; Flash; Video; Akamai hosting; PCand Mac platforms This next-generation resume was created using VisualCV Page 6 of 6