Creative Industry (Commercial Product, Branding and Image Building)
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Creative Industry (Commercial Product, Branding and Image Building)
- 1. L/O/G/O Kresnayana Yahya Creative Industry (Commercial Product, Branding and Image Building)
- 4. The scope of creative industriesIs a vast field dealing with the interplay of various sub- sectors from traditional art crafts to technology-oriented multi-media services Creative Industries Visual Arts Literature and Publishing Design Traditional knowledge Music Performing Arts Audio-Visuals Digital Animation and Multi-media (UNCTAD) Paintings, sculptures and photograpy Books, newspapers and periodicals Architecture, interior objects, fashion and jewellery Art crafts, festivals and cultural activities Concerts, CDs, tapes, digitalized music Theatre, dance, opera, puppetry, circus Broadcasting, cinema, television, radio Software, videogames and advertising Creative Problem Solving
- 6. Inventif steps •Creative Problem Solving
- 9. Noodles Machine (Des. 363,412) Disain Industri •Creative Problem Solving
- 10. CONTOH-CONTOH PRODUK DESAIN INDUSTRI Bentuk & Konfigurasi Kursi Komposisi garis & warna berupa pola pada kain Komposisi garis & warna berupa Gambar pada kotak kemasan Bentuk, Konfigurasi dan Komposisi garis & warna pada jam weker Bentuk, Konfigurasi dan Komposisi warna pada hiasan patung Produk dengan Elemen Desain Industri 2D •Creative Problem Solving
- 12. Contoh souvenir •Creative Problem Solving
- 13. Tempat dan Cara pemasaran • Show room : pusat Kerajinan • Internet : pasar Virtual • Sasaran pemasaran : pencari Suvenir dan Aksesoris • Wisatawan dan penikmat Budaya • Ikuti Gaya Hidup •Creative Problem Solving
- 19. Urgency, Productivity and Empathy Creative Problem Solving
- 20. © 2008 Prentice Hall, Inc. 1 – 20 Investment and Productivity 10 8 6 4 2 0 Percentincreaseinproductivity Percentage investment 10 15 20 25 30 35
- 21. Levels of marketing segmentation Mass marketing Segment marketing Niche marketing Micromarketin g No segmentation Isolating broad segments that make up a market and adapting the marketing to match needs of one ore more segments Focusing on subsegments or niches wit h distinctive traits that may seek a special combination of benefits Complete segmentation Local marketing Individual marketing Creative Problem Solving
- 22. Knowledge in people and networks Captured Knowledge Individuals & Teams Goals Results Using Knowledge Using Knowledge Learn during Learn after Learn before A knowledge management framework Creative Problem Solving
- 25. Creative Problem Solving Inspiration n Eureka! NOT! n A lot of hard work n Spend appropriate time n Avoid costly mistakes in bad judgment
- 26. Pengiklan BESAR v Pasar iklan Indonesia 2012 : 87 triliun Rp ( growth 20 %) vTV :64 %; Print 33%;magazine 3% vPerusahaan telekomunikasi : 5 triliun vPemerintah plus partai : 4.3 triliun vPerawatan rambut dll : 4.1 triliun
- 28. Quality Partnership+ + InnovationSuccess= =Creative Problem Solving
- 29. INTRODUCING THE SIX SENSES In the Conceptual Age, we will need to complement our L-Directed reasoning by mastering 6 essential R-Directed aptitudes(65-67). 1. Not just function but also DESIGN 2. Not just argument but also STORY 3. Not just focus but also SYMPHONY 4. Not just logic but also EMPATHY 5. Not just seriousness but also PLAY 6. Not just accumulation but also MEANING Creative Problem Solving
- 30. DESIGN "The wealth of nations and the well-being of individuals now depend on having artists in the room. In a world enriched by abundance but disrupted by the automation and outsourcing of white-collar work, everyone, regardless of profession must cultivate an artistic sensibility" (69). WE MUST ALL BE DESIGNERS! Creative Problem Solving
- 31. Some people say, “why me?” I say why not you? • Now is the time to: – Re-Do – Re-New – Re-Analyze – Re-Energize – Re-Conceptualize – Re-Animate – Re-Educate – Re-Invigorate – Re-Communicate Creative Problem Solving
- 32. why Now? I say, why not Now? Now is the time to RE-BOOT Because Now is the Time! Creative Problem Solving
- 34. Entrepreneurial spirit Creative Problem Solving
- 35. Business Expansion Kresnayana Yahya Email: kresna49@yahoo.com Blog: http://www.kresnayana.com Creative Problem Solving http://www.youtube.com/watch?v=K0NNtRz-iEE • http://www.youtube.com/watch?v=K0NNtRz-iEE
- 36. Branding concepts Creative Problem Solving
- 37. Wall Branding
- 38. Coasters
- 39. Danglers
- 40. Pillow Branding
- 41. Posters
- 42. Saucer Tag
- 43. Standee
- 44. Table Mat
- 45. Tent Card
- 46. Cup Sleeves
- 47. Cup Tags
- 48. Drop Box
- 49. Floor Sticker
- 50. Table Sticker
- 51. Tray Mat
- 52. Drop Box
- 53. Floor Sticker
- 54. 54 Measuring the Impact on Brand Brand Awareness Measures the level of familiarity respondents have with the brand (aided and unaided) Message Association Measures the extent to which respondents can match the messages and/or concepts in the creative to the brand Brand Favorability Measures the extent to which respondents have a positive or favorable opinion of the brand Purchase Intent Measures the likelihood of respondents to purchase the brand in the future
- 55. The Power Idea Describable in a simple word or phrase Likely to attract the prospect’s attention Lets prospects vividly experience the goods Revolves around the clinching benefit Allows you to brand the advertising
- 56. Don’t be ridiculous. We tried that before. We’ve never done it before. It costs too much. It isn’t in the budget. That beyond our responsibility. Can’t teach an old dog new tricks. We’ll be the laughing stock. Are our competitors doing it? We don’t have time. You’re two years ahead of your time. It’s too radical a change. Top management will never go for it. Not practical for operating. Let’s form a committee.That’s not out problem. Has anyone else tried it? We’re not ready for that. Attitudes That Kill Creative Ideas Creative Problem Solving
- 58. L/O/G/O
- 59. Young’s Creative Process Get raw material and data, and immerse yourself in the problem Immersion Take the information, work it over, wrestle with it in your mind Digestion Turn the information over to the subconscious to do the work Incubation “Eureka! I have it!” phenomenonIllumination Study the idea, evaluate it, reshape it for practical usefulness Verification
- 60. Wallas’ Creative Process Model Incubation Setting Problem Aside Preparation Gathering Information Verification Refining the idea Illumination Seeing the Solution The Creative Process
- 61. Developing a Creative Strategy Target audience identity Creative Strategy Basic problem, issue, opportunity Major selling idea or key benefit Any supportive information
- 62. Search for a Major Selling Idea Positioning the Brand Use a Unique Selling Position Create the Brand Image Positioning Seeking the Major Idea
- 63. prospek layanan kesehatan global 63Kresnayana Yahya
- 64. Creative activity → helps employers/region to attract & retain talent Creative people → regenerate urban neighbourhoods → define region’s ‘brand’ → create ‘buzz’ Creative workers → enhance creativity, innovativeness throughout economy Cultural industries → investment, jobs, income, exports What can culture and creativity add to the region?
- 65. Maximize Throughput Bigger Pipes More Efficient Data Handling Better Pipes Connectivity and Mobility More Pipes Core Solutions That Support Increased Data Usage & A Richer Multimedia Experience LTE Collaborative Communications Compression & Coding Untapped Spectrum HSPA+ LTE-A Local Content Routing Femto / WiFi Cognitive Spectrum Management Services of The Future 65prospek layanan kesehatan globalKresnayana Yahya
- 66. Strategic Areas Green Innovation Life Innovation Asia Tourism- Oriented Nation & Local Revitalization Science and Technology IT Oriented Nation Employment & Human Resources Financial Sector New Growth Strategy 2010 – 2020
- 67. END OF SLIDES THANK YOU Kresnayana Yahya Email: kresna49@yahoo.com Blog: http://www.kresnayana.comKresnayana Yahya prospek layanan kesehatan global 67