Overview of Buzzient Social CRM capabilities, patents, and CRM Integrations

1.
EMAIL
WEB
800
West
El
Camino
Real
Suite
180,
Mountain
View,
CA
94040
info@buzzient.com
www.buzzient.com
Buzzient
Capabilities
Summary
March
31,
2014

2.
Buzzient
2
Buzzient
Overview
Buzzient
Enterprise™
is
a
cloud-­‐based
application,
which
enables
the
simple,
transparent
addition
of
an
embedded
social
engagement
layer
to
existing
cloud,
hybrid,
and
on-­‐premises
applications.
Buzzient
enables
companies
to
close
the
«
Social
Last
Mile
»
between
their
CRM/Contact
Center
applications
and
the
2B+
consumers
on
social
channels.
Buzzient’s
extensible
Harvesting
Engine
collects
content
from
the
following
sources,
and
the
Analysis
Engine
analyzes
the
data
with
patented
technology
(leveraging
US
Patents
#7974983
and
#8375024)
for
sentiment
relevant
to
customer
service,
marketing,
digital
commerce
and
loyalty
management
operations:
• Twitter
• Facebook
(Oauth’d
Pages)
• Facebook
(Graph
API)
• RSS
Feeds/Blogs
(Specific
Feeds)
• RSS
Feeds/Blogs
(Blogsearch)
• iTunes
Reviews
• Android
Market
/Google
Play
Reviews
• Internet
Forums
• Google+
(Planned)
• LinkedIn
(Planned)
Buzzient
Integration
Layer
integrates
the
harvested
content
and
analytics
as
Leads,
Service
Requests,
and
other
application-­‐specific
objects
with
a
variety
of
CRM
and
Contact
Center
applications
*
including:
• Salesforce.com
• Oracle
CRM
On
Demand
• Oracle
Siebel
(versions
7.8+)
• Interactive
Intelligence
CIC
• Zendesk
• SugarCRM
(Beta)
• NetSuite
CRM
+
(Beta)
• Microsoft
Dynamics
CRM
(Planned)
• SAP
CRM
(Planned)
• Oracle
Fusion
CRM
(Planned)

3.
EMAIL
WEB
800
West
El
Camino
Real
Suite
180,
Mountain
View,
CA
94040
info@buzzient.com
www.buzzient.com
*
Buzzient
Integration
Layer
enables
customers
to
have
simple,
heterogeneous
integration
with
multiple
CRM/Contact
Center
applications
simultaneously.
Buzzient
accelerates
development
for
CRM/Contact
Center
vendors
seeking
to
add
a
social
interaction
channel:
1. Single
point
of
embedded
social
media
integration
for
CRM/Contact
Center
applications
2. Accelerates
time
to
market
for
supporting
additional
social
media
data
sources
through
Buzzient
customizable
Harvesting
Engine.
3. Enables
the
social
interaction
channel
to
be
seamlessly
and
simultaneously
integrated
with
multiple
customer
applications,
creating
a
unified
customer
experience
center
with
Salesforce,
Siebel,
NetSuite,
etc.
4. Leverages
Buzzient’s
Validated
Integrations
with
Oracle
applications
5. Closes
the
“Social
Last
Mile”
gap
for
cloud,
hybrid,
and
on-­‐premises
customers,
due
to
Buzzient’s
unique
architecture
for
Social
CRM
Additional
Buzzient
proprietary
analytics
and
capabilities
include
(all
are
available
in
both
the
standalone
Buzzient
Browser
Application
and
integrated
modes):
• Sentiment
(individual
post
and
aggregated)
• Sentiment
Trend
• Volume
(aggregated)
• Volume
Trend
• Social
Media
Promoter
Score
(Social
NPS)
• Filters
(automated
routing
based
on
sentiment
and/or
terms)
• Alerts
(based
on
sentiment
and/or
terms)
• Reports
(ad
hoc,
scheduled
and
email
delivery)
• Publisher
(outbound
publishing
to
Facebook
and
Twitter)