Ill Manors is a 2012 British crime drama film directed by Dexter Fletcher and produced on a budget of £100,000. It was filmed in Manor Park, London and distributed in the UK by Revolver Entertainment in theaters, on DVD/Blu-Ray, digital download and on demand. The film's distribution was supported by Plan B's album also called Ill Manors, which was released the same year and went straight to #1 on the UK album charts, helping to publicize and advertise the film.

1. CASE STUDY

2. ILL MANORS
• Country: UK
• Release Date: 6th June 2012
• Filming Locations: Manor Park, London, England
• Director: Dexter Fletcher
• Classification: 18

3. ILL MANORS
Production Companies
• Microwave
• Film London
• BBC Films
• Gunslinger(co-production)
Distribution Company
• Revolver Entertainment

4. ILL MANORS
• Budget: £100,000
• Box Office: £453,570(UK)

5. ILL MANORS-DISTRIBUTION
Ancillary Products
• DVD
• Blu-Ray
• Download
• On Demand

6. ILL MANORS-DISTRIBUTION
The CD
• Plan B’s album release (Ill Manors) used multiple interesting digital
marketing techniques. The campaign combines both traditional and digital
media and was kicked off by the release of a tweet-to-knock campaign that
was promoted via digital media and physical posters that included the
hashtag illmanorsalbum
• Marketing using TV spots and a website
• Digital was at the heart of the campaign
• The campaign was a mixture of social media, digital and outdoor
• Plan B released this music video as a protest video to create awareness.

7. ILL MANORS-DISTRIBUTION
CD Soundtrack
• Released as a soundtrack to the film of the same name, Plan B’s ‘ill MANORS’ album
went straight to No.1 in the official UK album charts upon release in July 2012
• This was massive help to the publicity and advertising strategy – crucial for it to do well

8. CROSS MEDIA CONVERGENCE
• Ill manors used cross media convergence through the release of
Plan B’s album which was named after the film. This is because
they had released the album and the film in the same year. This
was a success as it contributed with the advertisement of the
film. This clearly shows the music and film industry working
together to promote the film.

9. SYNERGY
• Ill manors is a small independent British company therefore it
struggles to use synergy. This is due to it not owning any other
companies therefore this is a disadvantage of being an
independent company. However ill manors clothes and
calendars were released however this was not enough to
successfully contribute to increasing the profit of the film.