Gaining Visibility with Facebook & Linkedin Nhat Pham SUCCESSWERKS, LLC IABC/Richmond ~ September 11, 2008

Why Linkedin & Facebook? # 2 & # 3 Social Networking Sites Network Get Feedback Enhance your search engine results Gain Visibility

# 2 & # 3 Social Networking Sites

Network

Get Feedback

Enhance your search engine results

Gain Visibility

Top 3 Traffic MySpace: 60.3M, up from 55.4M Facebook: 24.9M, up from 20.0M LinkedIn: 7.8M, up from 7.4M Year-over-year, traffic at the big three were up as follows: MySpace: 8% Facebook: 98% LinkedIn: 319% * From Nielson Online June 2008

MySpace: 60.3M, up from 55.4M Facebook: 24.9M, up from 20.0M LinkedIn: 7.8M, up from 7.4M

Year-over-year, traffic at the big three were up as follows:

MySpace: 8% Facebook: 98% LinkedIn: 319%

Crossover Traffic LinkedIn shares 42% of its members with Facebook and 32% with MySpace Facebook visitors are “maturing” : In June of 2007, nearly over 35% of Facebook traffic came the 18-24 year old segment, compared to around 22% in June 2008. With the bulk of this traffic shifting towards the 25-35 year old group

LinkedIn shares 42% of its members with Facebook and 32% with MySpace

Facebook visitors are “maturing” :

In June of 2007, nearly over 35% of Facebook traffic came the 18-24 year old segment, compared to around 22% in June 2008. With the bulk of this traffic shifting towards the 25-35 year old group

Personal Social Oriented Less Selective Optional Free Services Privacy Facebook vs. Linkedin Professional Business Oriented More Selective Optional Paid Services Privacy

Personal

Social Oriented

Less Selective

Optional Free Services

Privacy

Professional

Business Oriented

More Selective

Optional Paid Services

Privacy

Build your Network faster Find influencers Join Groups Use import & plug-in tools Update often - Newsfeeds

Find influencers

Join Groups

Use import & plug-in tools

Update often - Newsfeeds

Becoming the influencer Add value Introduce, suggest & recommend Become your Group Administrator

Add value

Introduce, suggest & recommend

Become your Group Administrator

Getting Feedback Start a Group Contribute to Groups Ask your Network

Start a Group

Contribute to Groups

Ask your Network

Strategies Develop a purpose & strategy Allot time (daily, weekly) Update, Update, Update Use other web tools Get help

Develop a purpose & strategy

Allot time (daily, weekly)

Update, Update, Update

Use other web tools

Get help

Social Mobile Anytime Anywhere Update more often Any device

Anytime Anywhere

Update more often

Any device

Social Mobile Blackberry, Windows Mobile, iPhones Update anytime anywhere Upload pictures & video

Blackberry, Windows Mobile, iPhones

Update anytime anywhere

Upload pictures & video

Advanced Strategies “Pimp” your page Use plug-ins Tool bars Ad Sense Target market

“Pimp” your page

Use plug-ins

Tool bars

Ad Sense

Target market

Facebook

Linkedin

Cautions Blasts or Spam Ranting Over Accepting Privacy & Filtering

Blasts or Spam

Ranting

Over Accepting

Privacy & Filtering

Facebook or Linkedin? What is your goal? Who are you trying to influence? Where is your sphere of influence? Can you do both? ...

What is your goal?

Who are you trying to influence?

Where is your sphere of influence?

Can you do both? ...

SUCCESS WERKS Additional coaching & training contact @ npham@ SUCCESS WERKS .com (804) 708-7637 www.linkedin.com/in/nhatpham

Additional coaching & training contact @