Gaining Visibility with Facebook Linkedin

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Presentation for IABC Richmonmd on 09/11/08
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Gaining Visibility with Facebook Linkedin

  1. Gaining Visibility with Facebook & Linkedin Nhat Pham SUCCESSWERKS, LLC IABC/Richmond ~ September 11, 2008
  2. Why Linkedin & Facebook? <ul><li># 2 & # 3 Social Networking Sites </li></ul><ul><li>Network </li></ul><ul><li>Get Feedback </li></ul><ul><li>Enhance your search engine results </li></ul><ul><li>Gain Visibility </li></ul>
  3. Top 3 Traffic <ul><li>MySpace: 60.3M, up from 55.4M Facebook: 24.9M, up from 20.0M LinkedIn: 7.8M, up from 7.4M </li></ul><ul><li>Year-over-year, traffic at the big three were up as follows: </li></ul><ul><li>MySpace: 8% Facebook: 98% LinkedIn: 319% </li></ul>* From Nielson Online June 2008
  4. Crossover Traffic <ul><li>LinkedIn shares 42% of its members with Facebook and 32% with MySpace </li></ul><ul><li>Facebook visitors are “maturing” : </li></ul><ul><li>In June of 2007, nearly over 35% of Facebook traffic came the 18-24 year old segment, compared to around 22% in June 2008. With the bulk of this traffic shifting towards the 25-35 year old group </li></ul>
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  6. <ul><li>Personal </li></ul><ul><li>Social Oriented </li></ul><ul><li>Less Selective </li></ul><ul><li>Optional Free Services </li></ul><ul><li>Privacy </li></ul>Facebook vs. Linkedin <ul><li>Professional </li></ul><ul><li>Business Oriented </li></ul><ul><li>More Selective </li></ul><ul><li>Optional Paid Services </li></ul><ul><li>Privacy </li></ul>
  7. Build your Network faster <ul><li>Find influencers </li></ul><ul><li>Join Groups </li></ul><ul><li>Use import & plug-in tools </li></ul><ul><li>Update often - Newsfeeds </li></ul>
  8. Becoming the influencer <ul><li>Add value </li></ul><ul><li>Introduce, suggest & recommend </li></ul><ul><li>Become your Group Administrator </li></ul>
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  11. Getting Feedback <ul><li>Start a Group </li></ul><ul><li>Contribute to Groups </li></ul><ul><li>Ask your Network </li></ul>
  12. Strategies <ul><li>Develop a purpose & strategy </li></ul><ul><li>Allot time (daily, weekly) </li></ul><ul><li>Update, Update, Update </li></ul><ul><li>Use other web tools </li></ul><ul><li>Get help </li></ul>
  13. Social Mobile <ul><li>Anytime Anywhere </li></ul><ul><li>Update more often </li></ul><ul><li>Any device </li></ul>
  14. Social Mobile <ul><li>Blackberry, Windows Mobile, iPhones </li></ul><ul><li>Update anytime anywhere </li></ul><ul><li>Upload pictures & video </li></ul>
  15. Advanced Strategies <ul><li>“Pimp” your page </li></ul><ul><li>Use plug-ins </li></ul><ul><li>Tool bars </li></ul><ul><li>Ad Sense </li></ul><ul><li>Target market </li></ul>
  16. Facebook
  17. Linkedin
  18. Cautions <ul><li>Blasts or Spam </li></ul><ul><li>Ranting </li></ul><ul><li>Over Accepting </li></ul><ul><li>Privacy & Filtering </li></ul>
  19. Facebook or Linkedin? <ul><li>What is your goal? </li></ul><ul><li>Who are you trying to influence? </li></ul><ul><li>Where is your sphere of influence? </li></ul><ul><li>Can you do both? ... </li></ul>
  20. SUCCESS WERKS <ul><li>Additional coaching & training contact @ </li></ul>npham@ SUCCESS WERKS .com (804) 708-7637 www.linkedin.com/in/nhatpham 

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