HABCC (Young Professionals): Social Media for Business

Social Media Made Easy
for Business

Social Media
Strategist/Author/Speaker
@NhatPham
Hashtag #Pham12
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© 2010 SUCCESSWERKS. Do Not Copy or Distribute.

Background

 Refugee from Vietnam
 Sales & Marketing
 Been in Internet since
90’s
 Technology “Nut”
 Love People
 Phamily Guy

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Networking

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Connecting the Dots (Hi-Touch)
 Before, During & After
 Strategize your events
 Research before
 Identify who you like to meet
 Working the Room
 Go with someone
 Get a business card
 Follow up

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Why Listen?

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Social Networking (Hi-Tech)
Definition - Internet-based tools/sites for sharing and
discussing information among human beings. The term most often
refers to activities that integrate technology, social interaction, and
the construction of words, pictures, videos and audio. This
interaction, and the manner in which information is presented,
depends on the varied perspectives and "building" of shared
meaning among communities, as people share their stories and
experiences.

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What’s the Result
 - Everybody is a publisher / Journalist
 - More “Push” vs. “pull”
 - Conversations with or with out YOU
 - Communication happens “real-time”
 - The Rise of Personal Brands

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Golden Nuggets

 Be R.A.W.
 5 M’s
 Be Enchanting

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Be Enchanting

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Personal Brand Success
 Fractious

 Factual

 Funny

 Famous

 First 11
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Be Enchanting

Don’t SUCK!
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Be Compelling

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Ask YOUR Tribe

Top of Mind

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Great Social Brands (Personal)

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Takeaways

Be R.A.W.
5 M’s
Be Enchanting

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Relationships

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Add Value
Content is Currency

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Connecting the Dots

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Connect the Dots

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Work 2.0

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Listen Louder

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Mission

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Market

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Message?

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Method

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Metrics

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Social Networking Rule

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SEO Factor

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Intro

 Professional Network
 Business CRM
 Average User
 Highly Credibility
 Online Resume
 Company Profile
 Business Intelligence
 Learn
 Add Value

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Why use Linkedin
 Attract Business Clients
 Keep in touch with Trusted Relationships
 Accelerate Go To Market Opportunities
 Generate New Leads & Fill Pipelines
 Shorter Sales Cycles
 Get Found, Get Deals
 Create Inbound Leads Consistently
 Find Tribe/ Online Communities
 Maintain “Top of Mind Awareness”
 Establish Cutting Edge Social Strategies

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5 Linkedin Benefits

 FREE
 Network with other Professionals
 Build Visibility & Credibility
 Client ______________ & Referrals
 SEO Ranking

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Connect the Dots

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Creating a Magnetic Profile

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Create a Magnetic Linkedin Profile

 Headshot
 Headline
 Connections
 Recommendations
 Solid Summary
 Applications

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Creating a Magnetic Profile (with Apps)

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Privacy and Settings

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Connections

 Import your contacts (Current Network)
 Customize your messages
 This is your trusted “Roledex”

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Company Profile

 Online company resume
 Company brand
 Recruiting tool
 SEO

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Kevin Bacon 2.0

 Three degrees of separation
 Connect via relationships
 Leverage hubs & networks
 Get to KLT faster

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Advance Search

 People (Prospects, Vendors,
Alliances)
 Title or Positions
 Verticals and Horizontals
 Industries
 Companies
 Locations

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Groups

 Join up to 50
 Contribute
 Ask questions
 Answer questions
 Network

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Becoming the Influencer

 Add VALUE

 Introduce, suggest & recommend

 Become your Group Administrator

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Advanced Linkedin Strategies

 “Makeover” your Profile
 Use Apps & Custom Tabs
 Cross-Pollinate
 Aggregate Content

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Facebook
 Backyard BBQ

 KLT Relationships

 Want to help you

 Engaged

 Social CRM
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Friends lists (Social CRM)

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SEO Factor

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Strategies

 Develop a purpose & goal
 Allot time (daily, weekly)
 Update, Update, Update
 Use other web tools
 Get help

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Keys

 Build Relationships
 Add Value
 Have a Plan
 Be You!
 Social Net”WORK”

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Cautions

Blasts or Spam
Ranting
Privacy & Filtering
Bad or Abusive Language

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Twitter

 A Big “Conference”

 Broader reach

 Build
Following/Relationship
s FAST!

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Video Blogs/Networks

 More Engaging
 More Descriptive
 “Equal” Playing Field
 Organically Raises SEO
 Build Your Personal Brand

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Video Networks
Build Rapport

Differentiate yourself

Tell your story

 Build a relationship

 Saves everyone time
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Strategies

 Develop a purpose & goal
 Allot time (daily, weekly)
 Update, Update, Update
 Use other web tools
 Get help

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Realities

 Takes Time/Resources

 Build/Find a
Community

 Fit for you

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Keys

 Build Relationships
 Add Value
 Have a Plan
 Be You!
 Call to Action

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Contact
Nhat Pham
npham@successwerks.com
804.708.7637

RoadWarriorShow.com
Monday’s 9AM ET

in/NhatPham

/NhatPham

Gplus.to/NhatPham

@NhatPham
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