HABCC (Young Professionals): Social Media for Business

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In this Slideshare, Nhat Pham presents to HABCC Social Media for Business.
Nhat focuses on being R.A.W. (Relationships, Adding Value, Work 2.0) becoming "enchanting, and how to "Listen Louder" termed by co-author and colleague David Nour.

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HABCC (Young Professionals): Social Media for Business

  1. 1. Social Media Made Easy for Business Social Media Strategist/Author/Speaker @NhatPham Hashtag #Pham12 1 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  2. 2. Background Refugee from Vietnam Sales & Marketing Been in Internet since 90’s Technology “Nut” Love People Phamily Guy 2 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  3. 3. Networking 3 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  4. 4. Connecting the Dots (Hi-Touch) Before, During & After Strategize your events Research before Identify who you like to meet Working the Room Go with someone Get a business card Follow up 4 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  5. 5. 5© 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  6. 6. Why Listen? 6 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  7. 7. Social Networking (Hi-Tech)Definition - Internet-based tools/sites for sharing anddiscussing information among human beings. The term most oftenrefers to activities that integrate technology, social interaction, andthe construction of words, pictures, videos and audio. Thisinteraction, and the manner in which information is presented,depends on the varied perspectives and "building" of sharedmeaning among communities, as people share their stories andexperiences. 7 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  8. 8. What’s the Result - Everybody is a publisher / Journalist - More “Push” vs. “pull” - Conversations with or with out YOU - Communication happens “real-time” - The Rise of Personal Brands 8 8 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  9. 9. Golden Nuggets Be R.A.W. 5 M’s Be Enchanting 9 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  10. 10. Be Enchanting 10 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  11. 11. Personal Brand Success Fractious Factual Funny Famous First 11 11 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  12. 12. Be Enchanting Don’t SUCK! 12 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  13. 13. Be Compelling 13 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  14. 14. Ask YOUR Tribe Top of Mind 14 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  15. 15. Great Social Brands (Personal) 15 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  16. 16. TakeawaysBe R.A.W.5 M’sBe Enchanting 16 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  17. 17. Relationships 17 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  18. 18. Add ValueContent is Currency 18 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  19. 19. Connecting the Dots 19 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  20. 20. Connect the Dots 20 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  21. 21. Work 2.0 21 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  22. 22. Listen Louder 22 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  23. 23. Mission 23 23 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  24. 24. Market 24 24 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  25. 25. Message? 25 25 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  26. 26. Method 26 26 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  27. 27. Metrics 27 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  28. 28. Social Networking Rule 28 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  29. 29. SEO Factor 29 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  30. 30. Intro  Professional Network  Business CRM  Average User  Highly Credibility  Online Resume  Company Profile  Business Intelligence  Learn  Add Value 30 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  31. 31. Why use Linkedin Attract Business Clients Keep in touch with Trusted Relationships Accelerate Go To Market Opportunities Generate New Leads & Fill Pipelines Shorter Sales Cycles Get Found, Get Deals Create Inbound Leads Consistently Find Tribe/ Online Communities Maintain “Top of Mind Awareness” Establish Cutting Edge Social Strategies 31 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  32. 32. 5 Linkedin Benefits FREE Network with other Professionals Build Visibility & Credibility Client ______________ & Referrals SEO Ranking 32 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  33. 33. Connect the Dots 33 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  34. 34. Creating a Magnetic Profile 34 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  35. 35. Create a Magnetic Linkedin Profile Headshot Headline Connections Recommendations Solid Summary Applications 35 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  36. 36. Creating a Magnetic Profile (with Apps) 36 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  37. 37. Privacy and Settings 37 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  38. 38. Connections Import your contacts (Current Network) Customize your messages This is your trusted “Roledex” 38 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  39. 39. Company Profile Online company resume Company brand Recruiting tool SEO 39 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  40. 40. Kevin Bacon 2.0 Three degrees of separation Connect via relationships Leverage hubs & networks Get to KLT faster 40 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  41. 41. Advance Search  People (Prospects, Vendors, Alliances)  Title or Positions  Verticals and Horizontals  Industries  Companies  Locations 41 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  42. 42. Groups Join up to 50 Contribute Ask questions Answer questions Network 42 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  43. 43. Becoming the Influencer Add VALUE Introduce, suggest & recommend Become your Group Administrator 43 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  44. 44. Advanced Linkedin Strategies  “Makeover” your Profile  Use Apps & Custom Tabs  Cross-Pollinate  Aggregate Content 44 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  45. 45. Facebook  Backyard BBQ  KLT Relationships  Want to help you  Engaged  Social CRM 45 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  46. 46. Friends lists (Social CRM) 46 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  47. 47. SEO Factor 47 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  48. 48. Strategies Develop a purpose & goal Allot time (daily, weekly) Update, Update, Update Use other web tools Get help 48 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  49. 49. Keys  Build Relationships  Add Value  Have a Plan  Be You!  Social Net”WORK” 49 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  50. 50. CautionsBlasts or SpamRantingPrivacy & FilteringBad or Abusive Language 50 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  51. 51. Twitter  A Big “Conference”  Broader reach  Build Following/Relationship s FAST! 51 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  52. 52. Video Blogs/Networks More Engaging More Descriptive “Equal” Playing Field Organically Raises SEO Build Your Personal Brand 52 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  53. 53. Video NetworksBuild RapportDifferentiate yourselfTell your story Build a relationship Saves everyone time 53 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  54. 54. Strategies Develop a purpose & goal Allot time (daily, weekly) Update, Update, Update Use other web tools Get help 54 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  55. 55. Realities  Takes Time/Resources  Build/Find a Community  Fit for you 55 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  56. 56. Keys  Build Relationships  Add Value  Have a Plan  Be You!  Call to Action 56 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  57. 57. Contact Nhat Pham npham@successwerks.com 804.708.7637 RoadWarriorShow.com Monday’s 9AM ET in/NhatPham /NhatPham Gplus.to/NhatPham @NhatPham 57 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.

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