SOCIAL MEDIA: Getting Above the Noise

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Nhat Pham talks about "getting above the noise" in Social Media at the Retail Merchants Expo 2011

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  • 1. Content is Currency 2. Connect the Dots (Refer, suggest, and recommend) 3. Create meaning
  • 1. Content is Currency 2. Connect the Dots (Refer, suggest, and recommend) 3. Create meaning
  • A. Listen Louder B. Look for Opportunities C. “Like” your Likes
  • Paretto’s Principles
  • © 2008 Holland Communication Solutions LLC
  • © 2008 Holland Communication Solutions LLC
  • © 2008 Holland Communication Solutions LLC
  • © 2008 Holland Communication Solutions LLC
  • © 2008 Holland Communication Solutions LLC
  • SOCIAL MEDIA: Getting Above the Noise

    1. 1. Social Media: Getting Above the Noise We’re the App for That! Hashtag #RMERVA Social Media Strategist/Author/Speaker @NhatPham
    2. 2. Background <ul><li>Refugee from Vietnam </li></ul><ul><li>Sales & Marketing </li></ul><ul><li>Been in Internet since 90 ’s </li></ul><ul><li>Love People </li></ul><ul><li>Phamily Guy </li></ul>
    3. 4. Relationships
    4. 5. Social Networking Rule
    5. 6. Relationships
    6. 7. Add Value Content is Currency
    7. 8. Connect the Dots
    8. 9. Work 2.0
    9. 10. Listen Louder
    10. 11. Friends lists (Social CRM)
    11. 13. Mission
    12. 14. Market
    13. 15. Message?
    14. 16. Method
    15. 17. Metrics
    16. 18. Metrics
    17. 19. Be Enchanting
    18. 20. Personal Brand Success <ul><li>Fractious </li></ul><ul><li>Factual </li></ul><ul><li>Funny </li></ul><ul><li>Famous </li></ul><ul><li>First </li></ul>
    19. 21. Be Enchanting Don’t SUCK!
    20. 22. Compelling Offer
    21. 23. Lexus of Richmond
    22. 24. Offline, Online…
    23. 25. Ask YOUR Tribe Top of Mind
    24. 26. Great Social Brands (Personal)
    25. 27. Takeaways <ul><li>Be R.A.W. </li></ul><ul><li>5 M’s </li></ul><ul><li>Be Enchanting </li></ul>
    26. 28. <ul><li>Nhat Pham </li></ul><ul><li>[email_address] </li></ul><ul><li>804.708.7637 </li></ul><ul><li>RoadWarriorShow.com </li></ul><ul><li>Monday ’s 9AM ET </li></ul><ul><li>in/NhatPham </li></ul><ul><li>/NhatPham </li></ul><ul><li>Gplus.to/NhatPham </li></ul><ul><li>@NhatPham </li></ul>Contact

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