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Enjoyalocal & SUCCESSWERKS 11.9.12

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Enjoyalocal & SUCCESSWERKS 11.9.12

  1. 1. Demystifying Online Marketing & Social Media: Making the Internet Work for Restaurants November 9, 2012Sponsored by:www.enjoyalocal.com Nhat PhamFacebook.com/enjoyalocal @NhatPham Speaker| Author Social Media Strategist 1 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  2. 2. Clear Card 2 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  3. 3. 3© 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  4. 4. King Kut Promotion  Item: 8oz. CAB Fillet of Sirloin ($4.50 cost per) Marketing Package provided, including Table Tents and Posters (no charge)  45 restaurants participated  They sold 7,000+ steaks in 90 days!  From 1 participating restaurant: “My customer base has grown, and my wait staff is making more money. This is a great promo.” 4 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  5. 5. Boneless Goes Bottomless Promo (Current) •Started October 15 •You can sign up on www.enjoyalocal.com •You decide which night of the week you would like to run it 5 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  6. 6. Boneless Goes Bottomless SUCCESS Tips: • Replenish basket of wings with a serving of fries on the house • Charge for dipping saucesMembers of the Enjoyalocal team at the • Sell beer PFG Holiday Food Show in October 6 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  7. 7. On to Social Media! 7 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  8. 8. Timeline History Facebook Twitter Google Mobile Next Steps 8 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  9. 9. 10 Steps To Maximizing Facebook [1-5]1. Optimize your Facebook PROFILE.2. Choose your core MESSAGE.3. Create and optimize a Facebook Fan PAGE.4. Add friends STRATEGICALLY over time.5. Think RELATIONSHIPS first, business second. 9 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  10. 10. 10 Steps To Maximizing Facebook[5-10]6. Consistently engage in activities that create viral visibility.7. Promote your Facebook Profile/Page outside of Facebook.8. Run tests with Facebook SOCIAL ADS.9. Limit your time and DELEGATE some tasks.10. Include Facebook as part of your overall marketing PLAN. 10 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  11. 11. Step #1: Optimize Your Facebook Profile 11 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  12. 12. Step #2: Choose Your Core Message Establish yourself as a thought leader Further your brand Relevance Consistency Focus 12 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  13. 13. Step #3: Create a Facebook Fan PageWhy Have a Fan Page? SEO! Unlimited fans Facebook encourages activity here Add rich media Welcome Page! Add an opt-in box Apps 13 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  14. 14. Step #4: Add Friends, Fans & Likes Current friend limit = 5,000 Tipping point = 500-1000 Be strategic! Have a friending policy. Drive incoming. Be Strategic Be Social 14 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  15. 15. Step #6: Create Viral Visibility Status Update Photos Videos Wall postsTagging Comments, Like Groups Events 15 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  16. 16. Step #6: Create viral visibility. [cont’d] Extreme Strategic Visibility You’re seen EVERYWHERE! …in all the right places …by all the right people …at all the right times 16 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  17. 17. Step #7: Promote Outside of Facebook Secure your Vanity URL (username) at facebook.com/username Use Facebook Places Regularly let your email list know they can find you on Facebook. Include a link to your Profile/Page on your email signature file Add a Like this Button 17 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  18. 18. Step #8: Run tests with Facebook SOCIAL ADS Buy targeted traffic Keep them inside Facebook Advertise your Fan Page Interact with Social Ads as user 18 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  19. 19. Step #10: Include Facebook in your marketing PLAN. Facebook is just 1 piece of the marketing pie Blog, YouTube, Twitter, LinkedIn, Google, FourSquare, Yelp, etc. 19 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  20. 20. Other Tools Twitter Text Marketing  Geo-Social FourSquare Google Local  Review Sites 20 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  21. 21. Broadband Mobility – Kogi Kulture. The Los Angeles Consumer: “I need my Kogi Korean BBQ fix!!!” Kogi Restaurants: “Commercial space in Los Angeles is expensive!” Solution: Twitter equipped fleet Kogi trucks! A phenomenon the LA Times refers to as nothing short of "a burgeoning cyber-hippie movement affectionately referred to as Kogi kulture. 21 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  22. 22. Naked Pizza 22 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  23. 23. Twitter (Care Marketing) 23 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  24. 24. Twitter (Care Marketing) 24 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  25. 25. Twitter Best Practices Listen  Converse  Care  Engage  Call-to-Actions 25 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  26. 26. Text (SMS) Marketing  Keep it Simple  Compelling Offer  Call-to-Action  Engage them  Limit text contact 26 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  27. 27. Social Review Sites Keep it Simple Compelling Offer Call-to-Action Engage them Limit text contact 27 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  28. 28. Google Local 28 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  29. 29. Google Local Best Practices Claim your place Good Keywords Monitor Reviews Encourage Reviews Google Mobile 29 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  30. 30. Mobile Apps 30 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  31. 31. Step #10: Limit Your Time & DELEGATE some tasks Work with a (proven) strategy. Decide how much time you can dedicate. You provide the personal touch. Use a Dashboard Outsource the rest. 31 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  32. 32. In Short…  Be Strategic  Be Consistent  Be… gin 32 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  33. 33. ResourcesBooks/DVDs Order at SUCCESSWERKS.com/Products 33 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  34. 34. 34© 2010 SUCCESSWERKS. Do Not Copy or Distribute.
  35. 35. Contact Nhat Pham npham@successwerks.com 804.708.7637 in/NhatPham /NhatPham @NhatPham RoadWarriorShow.com Mondays 9AM ET 35 © 2010 SUCCESSWERKS. Do Not Copy or Distribute.

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