International Assignments

1. The Role of Family in
International Assignments
IBUS 618
Chris Chee
Diego Hernandez
Ken Lee
Eugenia Paw
BilincYurtseven

2. Presentation Outline
o Introduction: Diego Hernandez
o Cultural Differences: Chris Chee
o Problems : Bilinc Yurtseven
o Recommendations: Eugenia Paw
o IHRM Policies: Ken Lee
o Oracle & Conclusion : Chris Chee

3. Expatriate Failure
• Returning Home before the period of
assignment is completed
• Underperforming on assignment as a
result of difficulties in adapting to their
new lives

4. The Role of Family in
International Assignments
Expatriation Process:
“Today’s workers are less willing to sacrifice their own
and their family’s lifestyle without a clear
understanding of the benefits to them.” (Leong, K.
2003)
Repatriation Process:
The longer the person is away from the home country,
the more likely there will be readjustment problems
upon return.

5. Factors Moderating
Performance
• Inability to Adjust to Foreign culture
• Length of Assignment
• Willingness to move
• Work-Related Factors

6. Personal Experience
Going Abroad to Ecuador:
• Willingness to Move: Spouse Career, Children’s
Education
• Length of Assignment: Affected by unhappy
spouse
• Inability to Adjust: Frustration which led to failure

7. Costs of Failure
Direct:
• Airfares
• Relocation Expenses
• Salaries
• Trainings
Indirect:
• Loss of market share
• Difficulties with Host
government officials
• Brand image

8. Repatriation
• Staff Availability
• Return On Investment: “US
Multinationals spend around 1 million
dollars on each expatriate”
• Knowledge of Transfer

9. Country Profile
USA
•Japan
•United Kingdom

10. USA
• Punctuality is important
• Low context culture
• Individualistic
• Relationship Build up - Task orientation
• Explicit Communication Style & Time Orientation
• Persuasion - Instrumental orientation
• Long work days, little vacation time
• Disagreements are common and acceptable

11. Japan
• High context culture
• Gesture-free body language
• Personal interrelation is a traditional feature of Japanese society
• Importance of saving face
• Punctuality is essential
• Long negotiations process
• Long periods of silence during negotiation process
• Women’s roles: managing household and care of children
• Long-term relationships are positively encouraged

12. United Kingdom
• Low context society
• Polite and courteous
• Formal and detached when faced with difficult situations
• Punctuality is important
• Decision-making is often a slow and systematic process due
to rules
• Teamwork is important with strong sense of individuality

13. Expatriate Failure Survey
A survey for United States MNCs revealed that
European and Japanese multinational
corporations (MNCs), identified significant
expatriate failure in U.S. companies for four
reasons:
•The spouse's inability to adjust to a different
physical or cultural environment
•Spouses Social Life
•Children’s education
•The employee's inability to adjust.
(The employee's personal or emotional
immaturity)
•Other family problems

14. Important issues to cover when
screening the family are
• * Level of marital stability
• * Responsibilities for aging parents
• * Chemical dependencies on the part of anyone in the household
• * Existence of learning disabilities in a child
• * Behavioral problems in teenagers
• * Emotional stability of family members
• * Strength of family ties to the community or to other family members not going
overseas
• * Strength of children's attachment to extracurricular activities
• * Family cohesiveness
• (Avoid expatriate culture shock HR Magazine, July, 1993 by Marvina Shilling)

15. The role of the spouse…
(Case of Japan)
• A study of Japanese expatriates found that family
related problems were the most important issues in
expatriate failure
( Fukuda & Chu 1994)
o Adjusting to foreign culture
o Concerns about their mate’s performance at work
o Children’s education
o Stage of the family life-cycle
o Government restrictions on their employment
o Financial Concerns ( Dual Career Couples)

16. Children & Education
• Japanese executives indicate that children’s education
is the main problem
• Spouses and children had to return to Japan
• 64.7% American, 56.3% British expatriates in Japan, send
their children to International schools.
• Small number send their children to Japanese schools.
( 12.5% UK, 2.9% USA)

17. Satisfaction With Life Abroad
• American and British expatriates and their families
were asked 8 items related to satisfaction with life in
Japan.

18. Recommendations
• Select the right person
• Offer Pre-departure training programs
• Provide Support services
• Short-term assignments

19. Select the Right Person…
• Assess skills, competencies, and
international experience
• Assess individual and his/her
family’s ability to adapt

20. Pre-departure Training
Programs…
• Cultural awareness programs
– Level of interaction (High or Low)
– Degree of similarity (High or Low)
– Training methods
• Preliminary visits
– Provide a preview
– Introduction to the business

21. Pre-departure Training
Programs Cont.
• Language training
– Key to adjustment
– Gain access to social support structures
– Important in terms of task
performance and
cultural adjustment

22. Support Services
• Spousal career assistance
– Job search assistance
– Inter-company networking
– Career counseling and support
• Finding suitable schools
• Additional orientation programs
– Language training

23. Short-term assignments
• Extended business trips
– Range from several months to one
year
• Commuter expatriate assignments
– Commute from home country on a
regular basis
• Virtual expatriate assignments
– Manages from home-base

24. U.S. Multinational Corporation
Staffing Policies
• Used parent-country nationals (PCNs) for some control
functions
– Finance; Accounting
• Used local or third country nationals (TCNs) served
for market-sensitive functions
– Marketing; Advertising
• Used host-country nationals (HCNs) for greater extent
of all levels of management
– Management Level

25. British Multinational
Corporation Cont.
Expatriate Policies
• Selection
– Informal Interview *
– Formal Interview
– Psychometric Testing
• Training
– Informal Briefing
– Language Training
– Cultural Orientation
• Repatriation
– Sink or Swim Attitude
* Informal interview is more reliable because it can avoid potential
candidates intentionally concealing family concerns and issues

26. British Multinational
Corporation
• Staffing Policies
• Use of parent-country nationals expatriates to run
foreign subsidiaries
– Management Development
– Objective of control of local operations
• Intention to employ more third-country nationals
(TCNs)
• Ex. Imperial Chemical Industries Ltd. (ICI), Britain’s
largest industrial is one of the surveyed companies,
and it employed 250 TCNs out of 550 expatriates.

27. U.S. Multinational Corporation
Cont.
Expatriate Policies
• Selection
– Performance Record
– Psychological Tests
– Interviews with both candidate and spouse
• Interviewing both candidate and spouse benefits both the company and
the candidate’s family
• Training
2/3 of the respondents didn’t have pre-departure training programs
• Trend of employing local nationals
• Short-term nature of such assignments
• Doubt over the effectiveness of such training program and lack of time
• Fear that employees may leave the company
• Repatriation
Lack of clear repatriation policies and comprehensive planning

28. Japanese Multinational
Corporation
Staffing Policies
• Used PCNs more extensively in their top and middle
management positions in their oversea operations
• North American operations were relatively more
important to Japanese MNCs
• Japanese MNCs prefer to send older and more
experienced managers for international assignments

29. Japanese Multinational
Corporation Cont.
Expatriate Policies
• Selection
– Managerial talent was the most important criteria for
selecting candidates of CEO
– Gender of candidate was being considered in the
selection
– Usually women would not be assigned as expatriates
• Training
– Provide more rigorous training programs
– Stress the importance of language training
• Repatriation
– Closer communication with headquarters and exchange
of information
– Japanese expatriates have certain planned career paths
at headquarters
• Well planned repatriation policies and benefits can reduce family
problems, especially spouse’s dissatisfaction for international
assignments.

30. Work Family Relationships
Oracle
Company Profile
– Based in Redwood City
– Founded in 1977
– 40,000+ employees in 1977
– Enterprise software giant provides a range
of tools for managing business data,
supporting business operations, and
facilitating collaboration and application
development.

31. Oracle Expatriate
Work/Family Relationships
• Expatriate benefits
– Work Relocation reimbursement of up to $20,000
– All phone calls to parent country are reimbursed
– Club memberships
– 4 trips back to parent country per year
– Schools are paid for
– Flexible work schedule, 3 months at host country, 3 months at home
country
– Employee Assistance Program (EAP)
– LifeWorks Family Resource and Referral Program