157 Mobile App Stats You Should Know About
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157 Mobile App Stats You Should Know About



More stats about the mobile apps market than you can shake a stick at, including data on app stores, consumer usage of apps, analyst forecasts, and some of the success stories in the apps market. ...

More stats about the mobile apps market than you can shake a stick at, including data on app stores, consumer usage of apps, analyst forecasts, and some of the success stories in the apps market. Produced by Mobile Entertainment.



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  • Thanks Stuart, very informative stats for mobile application, I never try one but still I am looking for information relevant to free instant messaging service
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  • Conduct your market research anytime anywhere, Download Survelytics App now. Survelytics is the Next generation Mobile market research app with cloud storage facility for your survey data. Get more info on Survelytics offerings and support at www.survelytics.com.
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  • Conduct your market research anytime anywhere, Download Survelytics App now. Survelytics is the latest updated Mobile market research app with cloud storage facility for your survey data. Get more knowledge on Survelytics offerings and support at www.survelytics.com.
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  • iPhone is absolutely perfect mobile. I often use apps of CardFila.com on my iPhone. So useful. I can organize effectively & grow business network without error even if storing more 2000 biz cards. So great for me
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  • iPhone has set new expectations for market. The recent launch of iPhone operating system has some of great features. Here is some of review of same:
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    157 Mobile App Stats You Should Know About 157 Mobile App Stats You Should Know About Presentation Transcript

    • 157 App Stats You Should Know About
      Compiled by Mobile Entertainment
    • Who are we?
      Mobile Entertainment provides news, views and analysis on the mobile content industry
      Total monthly audience of 100,000+ people
      We also run industry events, a targeted jobs service, and do contract publishing
    • There’s An App For Us...
      Launched in July 2010 for iPhone
      News arranged chronologically and by category
      Fully searchable news archive
      Save articles for offline reading
      Get it now on the App Store
      (Other smartphone versions coming soon...)
    • The Big Idea
      Smartphone apps have exploded in popularity in the last three years
      There’s a bewildering amount of data out there on the growth of the market
      We thought we’d try to summarise some of the latest numbers in a sensible way
      So let’s get on with it...
    • 1-7: App Store Sizes
      Apple’s App Store has 225,000 apps (source)
      Android Market has 70,000 apps (source)
      But unofficial estimates suggest 105,000 (source)
      BlackBerry App World has 7,200 apps (source)
      Ovi Store has 13,000+ ‘content items’ (source)
      Includes ringtones, wallpapers and songs as well as apps
      iPad App Store has 11,000 apps (source)
      Unofficial estimates suggest 20,000+ (source)
    • 8-15: App Store Downloads
      iPhone passed 5bn downloads in June 2010 (source)
      Last billion took two months = 16.7m a day
      Android passed 1bn downloads in July 2010? (source)
      Ovi Store is doing 1.7m daily downloads (source)
      BlackBerry App World 1m daily downloads (source)
      From 20m registered users according to RIM
      iPad did 35m app downloads in first 65 days (source)
      Indie store GetJar does 3m daily downloads (source)
    • 16-18: The Power of Free
      57% of Android Market apps are free according to Distimo (source)
      But FADE claimed in March that 98.9% of Android downloads were free (source)
      In June, Piper Jaffray claimed 81% of App Store downloads were free (source)
    • 19-23: Paid App Stats
      Apple has paid out more than $1bn to iOS app developers (source)
      In February, AdMob found that 50% of iPhone owners buy at least one paid app a month (source)
      35% of the apps in Mplayit’s ‘most popular app’ charts are paid (source)
      The average paid iPhone app has sold 101,024 copies over a lifetime of 261 days (source)
      7% of iPhone and iPod touch owners have spent more than $50 on games in the last three months (source)
    • 24-26: App Satisfaction
      84% of App Store users are satisfied with the experience, compared to 81% of Android Market users, and 58% of BlackBerry App World users (source)
    • 27-30: Apps Per User
      iOS users have an average of 37 apps on their devices, compared to 22 for Android users and 10 for BlackBerry users (source)
      US iPhone users download 60 apps a year (source)
    • 31-34: UK App Usage
      31% of UK mobile owners used apps in June 2010 (source)
      That figure rises to 71% if you just look at owners of smartphones
      Those figures were 21.5% and 52.3% respectively in June 2009
    • 35-41: More UK App Usage
      The average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day (source)
      GfK NOP’s survey found that 16-24 year-olds are using 10 apps every day on average though
      A fifth of UK smartphone users were downloading more apps in June 2010 than six months before
      A fifth of them would never pay for an app, but half have already paid for one
    • 42-45: Euro App Usage
      There were 81.9 million app users across the UK, France, Italy, Spain and Germany in April 2010 (source)
      Maps was the most popular category (11.1m)
      It was followed by social networking (9.5m) and weather (9.4m)
    • 46-54: Gaming Stats
      51% of iPhone owners have five or more games installed on their devices says Compete (source)
      37% of iPhone owners play games at least every day – puzzle games are most popular
      46% of BlackBerry owners have no games on their devices at all
      Gartner claims that mobile gaming will be worth $5.6bn in 2010, rising to $11.4bn in 2014 (source)
      Claims that up to 80% of all mobile app downloads are games, although up to 70% of those are free
      Flurry estimates that iPhone games made $500m in the US in 2009 (source)
      That’s 5% of total US gaming revenues
    • 55-57: Female Focus
      39% of smartphone-owning women aged 55+ have downloaded one or more apps (source)
      Nearly one in five say games are their favourite genre according to LadyGeek’s survey
      Facebook is the most popular app for these people
      22.5% discovered their favourite app from a friend’s recommendation
    • 58-71: Analyst Download Forecasts
      2009 ABI: 2.4bn ; Gartner: 2.5bn ; Juniper: 2.6bn ; Ovum: 2.7bn
      2010 Gartner: 4.5bn ; ABI: 6bn ; Futuresource: 6.6bn
      2013 Futuresource: 16.2bn ; Gartner: 21.6bn
      2014 Booz & Company: 19bn
      2015 Ovum: 21.3bn ; Juniper: 25bn
      (The outlier is GetJar, which predicts 7bn downloads in 2009 rising to 50bn by 2012)
      Sources: ABI, Booz & Company, Futuresource, Gartner, GetJarJuniper, Ovum
    • 72-80: Analyst Revenue Forecasts
      2009 research2guidance: $1.9bn ; Gartner: $4.2bn ; Futuresource: $4.6bn ; Juniper: $10bn
      2010 Gartner: $6.8bn
      2013 Futuresource: $15bn ; research2guidance: $15bn ; Gartner: $29.5bn
      2014 Juniper: $32bn
      Sources: Futuresource, Gartner, Juniper, research2guidance
    • 81-87: More Analyst Stats
      Ovum thinks Apple generated 67% of all smartphone app downloads in 2009 (source)
      But thinks this will fall to 22% by 2015
      Other platforms in 2015 – Android 26%, Symbian19%, BlackBerry 17%
      Gartner thinks free downloads are 82% of the market in 2010, rising to 87% in 2013 (source)
    • 88-95: Developers! Developers! Developers! Etc!
      53% of US mobile developers are building iOS apps (source)
      iGR’s survey says next most popular platforms were BlackBerry, Android and Windows Mobile 6.5
      Developers are making apps for 2.4 platforms on average, but this will increase to 3.4 over the next year
      More than half think multi-touch is important or essential to development
      25% of games developers are now making mobile games – up from 12% in 2009 (source)
      Of those, nearly three quarters are targeting iOS
      That’s twice as many as are targeting DS and PSP
    • 96-97: Android Momentum
      60% of developers surveyed by VisionMobile in July 2010 had recently made Android apps (source)
      Ahead of the 50% who’d made iOS and Java apps
    • 98-101: More Android Stats
      70% of iPhone developers are planning to release Android apps in the next six months (source – March 2010)
      AdMob’s survey found 31% of devs in its network are working on multiple platforms today
      47% say they plan to do so in the next six months
      49% of respondents have been developing mobile apps for less than a year
    • 102-107: iPhone Melting Pot
      Only 5% of apps in Apple’s Top 100 charts are published by trad mobile devs (source)
      17% are by traditional media companies
      22% are by online firms
      19% are by traditional gaming companies
      17% are by retailers and brands
      20% are by new iPhone-focused startups
    • And now for some success stories...
    • 108-112: Shazam
      More than 75m users (source)
      1bn identified songs
      Added 25m users in six months up to mid-May 2010
      Shooting for 100m by end of the year
      260k music track sales a day via Shazam (source)
    • 113-116: Angry Birds
      6.5m sales on the App Store (source)
      11m free Lite downloads
      200,000 sales of its $4.99 iPad app
      6m views of YouTube videos for the game
    • 117-121: MyTown
      Social location game MyTown has 3.1m users playing for 70 minutes a day on avg (source)
      It launched in December 2009, passed 1m users in February 2010, and 2m in May 2010 (source / source)
      After it launched product check-ins, 350k were scanned in the first week (source)
    • 122-128: Apps
      Foursquare has 2.6m users (source)
      The official Britain’s Got Talent app was downloaded 200k times in its first four days (source)
      ABC’s iPad TV app racked up 800k downloads and 4.2m started episodes in its first month (source)
      ESPN’s World Cup app passed 2.5m downloads with 1m users accessing it a day (source)
      Location dating app Skout passed 1m users in July 2010 (source)
    • 129-131: Tap Tap Revenge
      Tapulous’ games had been downloaded 35m times by July 2010 (source)
      By June the games had generated 5m song sales (source)
      And they were shifting 500k downloads of featured tracks a week
    • 132-134: eBay
      eBay’s iPhone app had been downloaded 11m times by July 2010 (source)
      The company expects to make $1.5bn from mobile transactions in 2010 (source)
      That’s up from $600m in 2009
    • 135-137: Paper Toss
      Backflip Studios’ game passed 24m downloads in August 2010 (source)
      In March, the developer said it made $2.5m of revenues in the previous nine and a half months (source)
      That included $1m from in-game advertisements
    • 138-139: Doodle Jump
      Doodle Jump passed 5m iPhone sales in June 2010 (source)
      It was the first paid iPhone game to reach that milestone
      Its $0.99 price means it’s generated $3.46m of revenues for two-man developer Lima Sky
    • 140-143: Games
      Pocket God has sold more than 3m copies (source)
      Pac-Man has generated more than 30m paid BREW transactions in the US alone (source)
      FaceFighter has generated more than 3.8m iPhone downloads (source)
      MobiTV and Windows Live Messenger reached 1m iPhone downloads in June 2010 (source)
    • 144-145: Barcode Scanners
      In June 2010, the ShopSavvy scanning app was doing 80k downloads a day (source)
      Rival RedLaser passed 2m downloads in May 2010, just before eBay bought it (source)
    • 146: Skype
      In its first few days on the App Store in June 2010, Skype’s 3G iPhone app was downloaded 5m times (source)
    • 147-150: Opera Mini
      In June 2010, the Opera Mini browser was used by more than 59.4m users (source)
      In July, it was serving 1bn daily page views, up from 100m in 2008 (source)
      More than 2.6m people used the iPhone app in its first two weeks (source)
    • 151-152: Branded Apps
      Barclaycard’s Waterslide Extreme game passed 10m downloads in Jan 2010 (source)
      Zippo’s Virtual Lighter app hit 10m in June 2010 (source)
    • 153-157: Not Just iPhone...
      Both eBuddy and Facebook have been downloaded more than 50m times on GetJar (source / source)
      Offscreen Technologies has racked up 25m downloads of its apps on Ovi Store (source)
      Digital Chocolate passed 4mOvi Store downloads in April 2010 (source)
      Polarbit topped 1m Android downloads in March 2010 (source)
      Nokia’s own Ovi Maps was downloaded 17m times by the end of Q2 2010 (source)
    • THE END
      Thanks for reading, we hope it was useful
      If you like it, please tweet it on Twitter, Like it on Facebook, and give us a Digg!
      Here’s the direct link: http://tinyurl.com/157appstats
      If you have your own milestones to share, or apps-related news for ME, email stuart.dredge@intentmedia.co.uk
      PS: Our app link again– and www.twitter.com/mobileentbiz